With the addition of Liu Jianni, Lin Yi is more confident about the next step of Wanli Travel.
But before he could do anything, there was now someone he couldn't get around no matter what, so Lin Yi ran to Robin Li again to brush his face.
"How is it? Is the data in the background stable now?"
Robin Li seemed to be in a good mood. He asked about the impact of the subsidy reduction on the business volume of Wanli Travel, and Lin Yi told the truth.
After listening, he nodded with satisfaction. Robin Li recognized Lin Yi's performance in the recent period and achieved the first place in the industry in terms of business, which was an important achievement for Xiong Factory in the o2o field.
Although when the subsidy war was at its fiercest, the craziness made him a little frightened, but if the result is good, then everything is worth it.
Moreover, Lin Yi's attitude towards Xiong Factory has always made Robin Li feel reassured.
Therefore, the big boss of Xiong Factory did not intend to interfere too much in Lin Yi's work, but instead discussed other matters with him.
"Lin Yi, I have already thought about it. I am ready to promote and implement it within the company as soon as possible as you suggested to launch Bear Factory takeout."
"When the taxi-hailing industry was in full swing in the past few months, the group-buying industry was not idle either, and many changes took place. I remembered what you said, Xiong Factory must seize the current opportunity."
Although Lin Yi was focused on the quarrels with Dudu and Kuaidu some time ago, he was not blind to what was happening outside the window. He was still clear about what Robin Li said.
At the beginning of the year, the biggest news in the group buying industry was that Dianping.com received US$400 million from Goose Factory for a 20% stake. He had known about it from Xiao Ma before it was announced.
Commenting on the amount of financing in this round, Dianping has left the rest of its peers far behind each group, so now the top position in the group buying industry has completely changed to:
Each group endorsed by Factory A, and the comments supported by Factory Go, a duel between the two heroes.
Why say again?
Because this situation is too familiar and nothing new!
Robin Li, who had just tasted the benefits of the taxi market, also felt that he was doing well again. Xiong Factory should not stand idly by and stay out of the AT dispute.
"I said at last year's annual meeting that lbso2o is one of the core strategies of Xiong Factory. Now the success of Wanli Travel can prove that we have chosen the right direction, so we should replicate Wanli Travel's experience in the group buying and takeout fields."
What a big surprise.
This guy was so pleased with himself that Lin Yi knew that Wanli Travel stood out in this wave of subsidy wars not only because of his initial precautions, but also because of the right time, place, people, and quite a lot of chance factors.
But of course he couldn't object at this moment. After all, Lin Yi had been vigorously promoting Xiong Factory's o2o strategy in front of Robin Li before.
"Now is the right time to enter the game. I wonder what Xiong Factory plans to do?"
What Lin Yi said was not against his will. Although he was not optimistic about Xiong Chang's talent in o2o, many things were different in this life because of his own existence, so he couldn't be too preconceived.
Robin Li now really regards Lin Yi as a member of Xiong Chang's family, so he doesn't hide it from him:
"Xiong Guang has already acquired 100% of Nuomi. Next, he will increase investment in group buying and reach at least the third place in the industry in a short period of time."…
The acquisition of Nuomi does not mean that Xiong Factory likes to fight alone. In fact, the current situation of Renren and Chen Yizhou is declining. Even if they are willing to participate in Li Robin's ambitious plan, they do not have the ability to work together.
"Secondly, I will instruct the lbs business department to launch the takeout business as soon as possible and directly compete with each group. By the way, I have sent people to buy Hungry? but they were rejected by the other party."
Robin Li specifically mentioned this matter because Lin Yi and Zhang Xuhao from Are You Hungry are old rivals and should know him better.
"There is no need to think about this path, Zhang Xuhao will not agree."
Speaking of which, Zhang Xuhao was quite unlucky. Every group and Xiong Factory he met one after another was richer and richer than the last. The key was that he was particularly bully.
People, the first thing before entering the market is to ask "Do you want to sell?"
I won’t sell it!
Lin Yi estimated that Zhang Xuhao was already furious at this moment.
Are you hungry? Things are not going easy for you these days. Yi Tuan acquired Yiyi Takeaway.com in June last year and started to increase its promotion efforts in September. The competition between the two parties is very fierce.
In terms of the intensity of the confrontation, it was actually not inferior to what happened in the taxi-hailing industry, but there was not so much real money to burn, so the scene was not as spectacular.
This time, each group has a better foundation, so in just a few months, with a more mature local promotion system and strong financial support, each group has come from behind to overtake Hungry? in terms of market share.
However, Zhang Xuhao is not someone who gives up easily. He vowed to fight every group to the end without losing his spirit.
Well, at least not yet.
But this time, with the intervention of Xiong Factory, the rules of the game in the takeout industry are about to change.
"It doesn't matter. If you are hungry and unwilling to stand on the right side, then he will disappear from this market soon."
Robin Li was full of confidence when he said this, and Lin Yi soon learned from him that he planned to follow Wanli Travel's experience in the taxi industry and proactively initiate a money-burning war.
this……
It seems that Robin Li is still talking about the "lbso2o" strategy that he has always insisted on, and has also merged the group buying business into the lbs business unit, but he still knows that subsidies for the taxi industry are the key.
But based on Lin Yi's previous practices, he summed up at least two experiences:
First, burning money is useful.
Second, burn them first, burning more and faster.
Lin Yi was a little dumbfounded. He didn't know that the butterfly effect he brought would change the fate of this industry to a great extent. However, Robin Li represented the will of Xiong Factory, which was already unstoppable.
He always feels a little hung up.
Considering the popularity of traveling thousands of miles away, Lin Yi just reminded: "I heard that Hungry? has frequent contact with Dianping."
Are You Hungry? It’s very embarrassing to be oppressed by every group, but if they join forces with Dianping, they will also have money and won’t be taken away so easily.
Robin Li did not doubt Lin Yi's source of information. He was already used to Lin Yi always being able to learn some undisclosed information in advance.
This is easy to understand.
Are You Hungry and Dianping got together simply because of the common enemy, that is, under the pressure of each group, it is normal for both parties to choose to join forces. It just so happened that Dianping made a lot of money recently.
For Robin Li, even if Dianping has 400 million US dollars, he will not take it seriously. The only thing that can make him afraid is the goose factory behind Dianping.
No matter what, it is always difficult to calm down in this world, with one wave after another.
When Lin Yi left, he thought that this was quite interesting. If Hungry Me had taken the money from Dianping, and the sponsor of Dianping was Goose Factory, that means Hungry Me had become a peripheral member of the Goose Factory.
At this time, the sponsor of each group is still Factory A. Who would have thought that they could come and change companies later?