Three major taxi-hailing software companies simultaneously subsidize taxi-hailing services, making online taxi-hailing drivers a fashionable and popular profession.
There is a common saying in society that if you buy a new car worth more than 100,000 yuan and use it for online ride-hailing, you can get your money back in as little as half a year, which shows how high the driver's income is.
For companies, burning money cannot stop, but that’s not all.
After all, they are not some old-fashioned, serious innovative technology company. When they go out to brag, every one of them is a unicorn.
Uber is originally an American company, and this alone is synonymous with foreign style. Moreover, Uber is famous for its fancy marketing.
On the other side, everyone took a taxi and was a little unwilling to be lonely and decided to jump out to show their face, but this time the candidate they selected was Liu Qing instead of Cheng Wei.
Cheng Wei's background cannot be said to be bad, but he is too ordinary among Internet entrepreneurs. Just like his appearance, his image is very stereotyped to ordinary people outside the industry.
Liu Qing is different.
Appearance is a matter of opinion, but it doesn't stop someone from bragging about it.
Educational background, p went to Harvard.
Work experience at Goldman Sachs for 12 years, promoted from coo to president only half a year after starting the business.
She is shining with gold, and judging from her resume alone, she is a benchmark among the second generation. She is definitely not the kind of useless loser who doesn’t know anything but makes a presence online.
Liu Qing has too many stories to tell. After all, no reporter will ever specifically ask Cheng Wei, "What did you learn from your ordinary father?"
However, it is said that Liu Qing herself does not like to be questioned about matters related to her father in public, and she seems to be particularly independent.
The rich second generation, regardless of whether they have the ability or not, especially like to create a persona for themselves that "does not rely on family and works hard on their own".
Human nature is understandable, but if the princess pretends to be Cinderella, what should the real Cinderella do?
In short, Liu Qing did not focus on his family background in the packaging this time, but chose another special angle.
"Operation Pink Love?"
Hearing the name, everyone knows what it is about. Lin Yi is not surprised that Liu Qing, who was born in Goldman Sachs, can think of this. After all, storytelling is not his hobby but a professional skill.
"Yes, the purpose of this event is to care for women's travel. In fact, it has been done since last year when the private car service was first launched. Isn't Liu Qing the person in charge of their private car business?"
"This time, because Women's Day is approaching, this topic has been brought up for speculation. Gender issues are a prominent topic in the public opinion field, and they are still hot."
Liu Jiani did her homework very carefully, and Lin Yi did not want to get involved:
"This kind of activity should have little impact on the overall business. There is no need for us to follow up, otherwise it will appear that everyone is leading us by the nose."
Liu Jianni disagreed: "There are two reasons that I think deserve our attention."
"First of all, female users are the absolute main force on the passenger side, accounting for about 60%. This is the same for us and everyone."
"Although this has no practical significance, we still need to make a gesture to prove to female users that we value them."
Women have stronger spending power. Lin Yi has realized this since he started doing takeout. It should be common sense for those doing business.
"This is just one of the reasons. Second, I think traveling thousands of miles now also requires active publicity in public opinion to spread a positive image of oneself."
"Especially with the current situation of Wanli Travel, Lin Yi, we should maintain the company's image in these places instead of avoiding them."
Although Liu Jianni didn't say it explicitly, Lin Yi could tell that she was reminding herself in a subtle way.
Since the merger of Dudu Kuaidu, Lin Yi is very aware that Wanli Travel has fallen into a disadvantage, and the company's management and employees are also aware of it.
But users may not know this!
They just retain their original user habits. Generally speaking, they will not change easily without any special reasons, and they do not care about who ranks first and who ranks second.
Lin Yi immediately realized that he might have subconsciously decided that he needed to avoid the sharp edges of everyone, but in this case it was completely unnecessary.
"You're right. We should take this opportunity to showcase Wanli Travel's image. Then it's up to you to come forward and compare with Liu Qing."
Lin Yi followed the good advice and immediately adopted this suggestion.
"I can not."
Unexpectedly, Liu Jianni refused again, "Don't worry and think it's strange. I naturally have my reasons. Please listen to me slowly."
"I have been thinking about this for a while before I told you, but I came to the conclusion that I cannot be allowed to compete in the ring with Liu Qing."
"Because I'm not as good as Liu Qing."
Liu Jianni looked sincere, "I know you will say that I am no worse than Liu Qing, but this is out of trust between our team."
"Putting aside this point, I would like to say that when two people are compared, the onlookers will definitely have a judgment in their minds."
"Not to mention her family background. In terms of academics and resume, the symbols she represents, such as P University, Harvard, and Goldman Sachs, are all things that ordinary people with little professional background can easily understand."
"Of course I'm not belittling myself. I know where my strengths are, and I don't think I would do any worse than her if I were in her position."
"But the reality is that when the two of us stand together and face the general social evaluation, we are usually considered inferior to Liu Qing."
"Even in terms of looks, I admit that Liu Qing is better than me, although you may not think she is a beauty."
"As an individual, I am not afraid to make this comparison with her, but if I come forward in this matter, I represent the image of Wanli Travel."
"I don't want to leave the impression to outsiders that the CFO of Wanli Travel is just a low-end version of Liu Qing."
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It can be seen that Liu Jianni is indeed thoughtful and can say these things in a clear and coherent manner. To a certain extent, if it is self-defeating, she must have considered it beforehand.
Lin actually didn't care at first, but after hearing what she said, she had to admit that it seemed quite reasonable.
However, Liu Jianni was not a partner who only raised questions without solving them, so Lin Yi asked very simply:
"Then what do you think is more appropriate?"
"I do have a very good candidate. In fact, it is not difficult to think of Liu Qing's way of promoting women's rights. I had considered it when I first came to Wanli Travel, but she was unwilling to cooperate, so I gave up."
When Liu Jiani said this, Lin Yi naturally knew who she was talking about.
"But in the current situation, since I am not suitable, I can only ask her to come forward."
"I don't know what concerns she has. In order to prevent me from being rejected by her again, so this time you come with me to invite her."