As soon as Lin Yi finished speaking, the torture he mentioned appeared.
When the time comes to May, it is more difficult for Wanli Travel, because recently they have strongly felt the pressure from their opponents.
The Internet industry is an industry with a very significant scale effect, and traffic and users will naturally gather towards leading companies.
Even though it has temporarily gotten rid of the financial difficulties, after the integration of Xindudu under the leadership of Liu Qing, the gap between it and Wanli Travel will further widen, which will also create a crowding-out effect in business.
For this reason, Lin Yi and the others certainly did not sit still and took many measures. The best thing about this was that their capital outflow speed was also faster.
This tense competitive situation continued until an accident occurred.
Late at night on May 5, a flight attendant working in Shangdu City called a ride to the train station through the Dudu Taxi app. She was going back to her hometown in Qilu to attend a relative's wedding.
The next day, her family discovered that she was missing. They rushed to Shangdu to search for her but failed on the 7th and reported the incident locally. On the 8th, the police found the body of the stewardess and discovered that she had been violated before her death.
The police quickly identified the ride-hailing driver that night as suspected of committing a major crime. They obtained the driver's information from the ride-hailing platform and began to pursue the culprit.
At the same time, the news spread immediately on the Internet, and this new company, which had gained great fame due to the merger not long ago, came to the forefront.
Lin Yi probably didn't learn about this much later than Liu Qing, because Wanli Travel's public relations team had been tracking the public opinion of the two companies, and he immediately convened a meeting to discuss countermeasures.
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"Do you know everything?"
The other people nodded respectively. Lin Yi had already sent them a message, and they all understood the basic situation before coming.
"Are you going to take any action?"
Lin Yi affirmed: "Although this incident is a tragedy, it is also an opportunity for us to travel thousands of miles."
"Before this, the biggest gap between us and Dudu was the ride-hailing business. Because we had a small number of drivers, we did not use many passengers. In this aspect alone, there was a million-level scale gap with our rivals."
"When the ride-hailing business was launched, I said that this kind of taxi-hailing method would cause problems. Now it just confirms my judgment at the time."
"Actually, this is not the first accident for Dudu Hitchhiker. There have been many incidents of sexual harassment, assault and murder before, but none of them attracted as much attention as this time."
"So they can get over it with a small public relations cost, or just let it go."
"Judging from the public response this time, they will not be able to escape the judgment of netizens no matter what. If we don't make good use of this opportunity, it may not be justified."
Liu Jianni expressed concern: "This is a safety incident after all. If we use this incident to hype up attacks on competitors, I am afraid that netizens will think that we eat steamed buns with human blood, which will cause a certain amount of resentment."
Lin Yi was not worried about this: "We don't need to attack it. It has not been attacked enough now. Is it one of us?"
"What we need to put forward is the proposition of safe travel that we have always insisted on, and tell all users that they have another choice."
"I admit that I am riding the heat of this matter, but when something bad happens, what we should pursue is to try to avoid similar tragedies. After emotional catharsis, this level of discussion should be acceptable."
Lin Yi meant that ways and means could be considered, but Wanli Travel’s goal of participating in this matter would not change.
Liu Jianni did not continue to object. With the pressure she faced during this period of traveling thousands of miles, she really had to take countermeasures against Liu Qing's new capital.
After they discussed it, the first step they took was to release the brand short film that had been recorded before but not yet released.
This was originally a very common promotional move, but this short film emphasizes the concept of safety. In fact, Dudu Taxi has done this kind of promotion before.
As a competitor, Wanli Travel chose to come out at this time, and its connotation was very obvious and attracted great attention.
Netizens have thoughtfully helped @ the parties involved who have not yet spoken out.
…
Dudu's public relations team is actually very efficient. They were already aware of the existence of this matter when the police intervened.
The reason why I didn't speak out immediately was because I didn't want to attract too much attention. It would be ideal if I could reduce big things to small things like before.
However, this time the outcry was far beyond their expectations, and it almost instantly ignited the public opinion field.
"21 years old", "stewardess" and "x-murder" are words that are easy to spread, and the effect of appearing in a news headline is very exaggerated.
After just a brief observation of public opinion feedback, they knew that they could not escape this time. Faced with a tsunami of verbal and verbal criticism, the public relations team had already held a meeting and decided that they must give in decisively.
However, before their apology statement was released, they discovered that Wanli Travel had actually released a safety-themed promotional video, almost directly targeting them, and their subordinates even asked for instructions specifically for this purpose.
"Jean, do you think we need to respond to this?"
Liu Qing was in a bad mood when he saw the news. Wanli Travel's business had obviously been suppressed during this period, and the situation seemed to be very unfavorable.
The flight attendant who suddenly appeared this time put the newly merged capital on fire. Even Wanli Travel, a "defeated enemy with a limited time limit", dared to step out and step on it.
"What impact do you think it will have if we counterattack, explicitly or covertly, on Wanli Travel's short film?"
The subordinate gave his opinion very sincerely: "With the pressure of public opinion we are facing now, it is impossible for netizens to stand on our side emotionally."
"The most we can accuse Wanli Travel is that it has nothing to do with this incident. If you jump out and try to make headlines, you are consuming the deceased, which is very disrespectful to the victim."
"But at this juncture, if we are still busy fighting wars of words with our colleagues, the outside world will also question the sincerity of our apology statement."
"In other words, the best result is that the public sees Wanli Travel and us as the same species and loses favor with both companies at the same time."
Liu Qing's mind flashed briefly as to whether she could resist without issuing an apology, but she knew the answer to this question without even asking it.
This is not the first time something has happened to Dudu's Hitchhiker, but this time the commotion was too big, and you can't just pretend to be dead and get through it.
Liu Qing is not an impulsive person, and losing both sides is not an ideal ending for her. This is not her way of working.
So she quickly made a decision: "Then let's ignore them for the time being. Let's get over the current difficulty first."
"As for Wanli Travel, it's too late to find another opportunity after the impact of this incident has passed. That Lin Yibeng won't be able to stay for a few days."