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Chapter 66

Shanghai.

Li Moyan, who was the president of Wanli Travel not long ago, has completely taken over the company since becoming the CEO of Musically.

Now it's called Muse.

In order to retain Lin Yi's team as much as possible, she only brought one "own person" with her when she took office this time, namely Han Xue, who moved to Shanghai together. She basically worked alone.

As an airborne CEO, she is a bit weak in power, so in addition to recruiting external personnel to supplement her staff, she does not intend to let Han Xue just be a small secretary.

Muse now has two versions with the same name, targeting the mainland and overseas markets respectively. Due to well-known reasons, they are not connected to each other.

According to the development strategy that Lin Yi discussed with his senior sister, it was actually an accident that the predecessor Musically was able to accumulate such a large user base in the United States.

If this advantage cannot be fully utilized, the US$1.5 billion in acquisitions will be wasted.

Therefore, the overseas version of Muse is naturally the company's top priority. Li Moyan is personally at the helm, and most of the costs are spent here.

As for the mainland version of Muse, it is purely for walking on two legs, expanding its business scope with little effort, and also to cope with the comprehensive competitive situation.

Because after losing the bid for Musically, Byte’s Zhang Yiming immediately launched an overseas version of Douyin, named TT.

The war has begun.

Li Moyan, who has experienced the taxi-hailing war, is not afraid of this, but in order to better focus on the development of the main strategic direction, she entrusted the independent business unit of the domestic version of Muse to Han Xue.

So at this moment, Han Xue received the report first.

"The GIVE ME FIVE girl group under Iron Eater Entertainment has opened official accounts on Muse in the names of the group and individual members, and released its first short video?"

"That's right."

After his subordinates confirmed the news, Han Xue was still a little unbelievable and murmured to herself: "What does she mean..."

The guy who reported the report was quite competent. He thought he was asking himself, so he added: "GIVE ME FIVE is the number one girl group in mainland China with national influence. If you open an account on a mature platform such as Weibo, you only need to

It can be said to be a regular publicity channel."

"But we at Muse have only recently started large-scale promotion, and most users don't know we exist yet."

"We are currently also talking about recruiting a group of Internet celebrities, idol stars and the like who are popular among young people to join Muse to attract users and increase the supply of works."

"So far, GIVE ME FIVE is the most vocal among the invited users who have joined the platform. One proof is that in such a short period of time, they have become the account with the most followers on Muse, and it is still increasing."

"It is said that they also announced this account in the fan club, so now a large number of new registered users are coming to them."

"But the strangest thing is that we didn't invite them."

Han Xue gave her subordinates an unceremonious roll of the eyes. Does such nonsense need an introduction?

"go out."

The men who didn't know what they were doing were expelled, and they didn't know where they had offended the new aunt again, so they had no choice but to run away feeling unlucky.

Han Xue knows that her subordinates evaluate her as "difficult to serve", but she doesn't care because her life creed is:

The most important thing is that I am happy, others should just stay back.

There was only one person who could influence this principle of hers, so that she followed her from Beijing to Shanghai, and the current matter was related to that person.

"Gu Caiwei..."

She muttered the name silently and pondered for a long time.

I originally thought it was just a vase of no use, but I had known Lin Yi for a long time, but I didn't expect that one day it would actually make me feel embarrassed.

Han Xue finally decided that Li Moyan should know about this matter, so she ran to the CEO's office to tell the whole story.

"I already know."

Han Xue had imagined many situations before coming here and hesitated for a long time, but she didn't expect Li Moyan's reaction to be like this.

"Someone is reporting to you beyond the level?"

Probably not, because now in this company called Muse, they are the only two who know about any disputes with Gu Caiwei.

“GIVE ME FIVE not only entered the mainland version of Muse, they also opened an official account on the overseas version, so I paid attention.”

I see.

This was something Peng Yuchen did casually. He had already decided to join the Muse platform. Apart from the different market orientations, the two versions were exactly the same, so why not do them together?

To be honest, Peng Yuchen gave Gu Caiwei and the others stage names in English in order to enter the overseas market. Even he didn't believe it.

Over the past few years, although GIVE ME FIVE has achieved unimaginable success in the mainland, it has not put much thought into it outside.

The rich countries that are rich in oil and water cannot take advantage of it, and the poor countries that are easily affected by radiation do not like it, so they still work honestly on the domestic entertainment land.

Boss Peng will soon feel lucky for his wise decision.

"I decided to ask them to be my spokesperson."

"ah?"

Han Xue was even more surprised by this. She could guess that Gu Caiwei's behavior might be some kind of show of kindness, but what kind of brain circuit did Li Moyan have?

"It's simple, because they are suitable."

"Muse has been considering hiring a spokesperson before. GIVE ME FIVE, the number one girl group, was originally on the candidate list. I know you crossed it off."

"Needless to say, their influence on the mainland, and their entry into the overseas version this time, gave me more inspiration."

"After Zhang Yiming launched the overseas version of Douyin TT, he focused on East Asia and Southeast Asia, which have relatively similar cultural backgrounds."

"This is different from our Muse's market direction of being based in North America and radiating into Europe. It may be that he is avoiding the edge, or it may be just a pilot."

"Should we just let him develop?"

"I have asked the following to investigate. Although GIVE ME FIVE has not specifically expanded externally in recent years, it has a certain fan base in East Asia and Southeast Asia, where idol culture is relatively homogeneous."

"It's the early days of the development of the short video industry, and most of the partners we can find for cooperation or the users we recommend are internet amateurs, or at most small internet celebrities."

"In comparison, as a top girl group, they have the best conditions and can exert great value in both internal and external markets."

"Now that they have taken the initiative to extend an olive branch, there is no reason why we should not accept it."

It sounds reasonable.

Han Xue didn't find anything wrong, but there was something strange about this matter.

Although Li Moyan just kept saying "GIVE ME FIVE" without mentioning the other party's name, it is obvious that most of the influence of this girl group can be directly equivalent to Gu Caiwei herself.

Li Moyan asks Gu Caiwei to speak for him?

Han Xue made an old joke out of nowhere, and all she could think of was "outrageous"!

Muse is still a small company, and the decision-making process is not complicated. Basically, Li Moyan makes the decision with one word, and she does not give Han Xue a chance to question.

"You go and talk."


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