"Dear guests and dear friends, welcome to the site of Pengcheng Automobile's 2021 new car launch..."
The person who made the opening remarks on the stage was Shao Yu, who currently serves as the company's senior vice president and is responsible for organizing production and supply chain management.
Lin Yize sat down and waited, and he would be arranged to take the stage to introduce today's two new cars.
Next to him is the invited guest Li Robin, not only because he is an investor in Pengcheng Automobile, but also an important partner in intelligent technology.
Dr. Lu Qi did not appear because he is no longer from the Xiong Factory.
Lin Yi's other financial backer, Factory A's father Ma Jie Ke, also did not show up, because he has been memorizing words in the past two years and has begun to have bad luck.
First, the year before last, he came up with the violent theory that "996 is a blessing", shocking the miserable workers who were still worried about the 35-year-old crisis with fundamentalist capital.
Then last year, Boss Ma, who was becoming more and more famous, said that Jiangshan was addicted to guidance and simply began to teach the entire financial system a lesson.
Affected by this, the public opinion of him and a large number of his colleagues began to change, and then they gradually disappeared from the public eye.
Robin Li was actually not too interested in today's press conference because he had already seen the new cars Lin Yi was going to bring out in private.
The main reason why he appeared here was to support Lin Yi.
"I heard that after the second phase of the Yuezhou factory reached its maximum design capacity, Pengcheng Automobile's second production base has started construction. Is this too fast?"
"Although your current sales volume looks good, ranking first among new forces. But on the one hand, online ride-hailing accounts for a large share; on the other hand, your product line is still relatively thin, with only
Two cars are on sale.”
Lin Yi explained confidently: "The total design production capacity of the first and second phases of the Yuezhou factory is 25,000 vehicles per month, and it is currently at full production and sales."
"This year, the sales volume of new energy vehicles in the entire market is expected to double compared to last year. I can bet you that it will at least double next year. Calculate what the penetration rate will be by then."
"Now is the time for new energy vehicles to compete for territory. The higher the output, the greater the sales volume can be supported."
"Don't take the new forces too seriously. I have never regarded them as competitors. Now it seems that a hundred flowers are blooming, and sooner or later a lot of them will die."
"As for the few models, isn't this a launch conference today?"
Robin Li still had reservations about Lin Yi's car-making career two or three years ago. He did not expect that with the development of new energy in the past two years, it would be soaring.
Lin Yi's judgment on the market can be called radical, but every month's sales data supports his previous predictions.
The two people didn't whisper for long, because Shao Yu on the stage finished his boring opening remarks, and it was Lin Yi's turn to introduce the new car.
He stood up, buttoned the first button of his suit jacket, and then jumped onto the stage in high spirits.
"Hello everyone, thank you to all consumers, media friends, and partners for your strong support of Pengcheng Automobile, which enabled us to achieve encouraging results last year."
"So today, we bring you two new models at once."
The first model introduced by Lin Yi is called W2. Industry insiders present can tell at a glance that it is an advanced version of the previous W1. It seems that this is an "affordable" series focused on online ride-hailing customers.
He didn't spend much time on this because it wasn't what the audience was most looking forward to.
Lin Yi focused on the second paragraph.
"The P2 car brings together the latest achievements of Pengcheng Automobile's second-generation new energy technology. It is still a P series that focuses on sports and performance, and its styling design is full of technology."
"Compared with the previous best-selling P1, the main difference is of course that it is an SUV. In addition to regular upgrades, the positioning of the P2 will be slightly higher than the previous model, providing a more superior driving experience..."
Lin Yi also emphasized that the intelligence level of this car is ahead of its peers, thanks to the technical support of Xiong Factory. When the name was called, Robin Li waved in the audience.
However, the response from the audience was relatively mediocre. Robin Li thought with a little regret, it seems that neither consumers nor the industry have a clear feeling about this aspect.
Lin Yi did not hype up his own products, but actually selected a few highlights and clearly demonstrated them.
But for the time being, others can only evaluate the level of this car through the published parameters.
In a rapidly expanding incremental market, any car can actually be sold at this stage. As long as the market positioning is found correctly, the product will not be made out of junk.
Pengcheng Automobile has special maintenance on media relations, but recharging does not count frequently, and it is definitely not a big spender who spends money like water.
Firstly, Lin Yi is convinced that new energy is the general trend now. Secondly, whether the car sells well or not ultimately depends on the strength of the product. Sooner or later, bragging will be exposed.
According to the usual process, there will be a media interview session after the press conference, and the reporters who have taken care of it will usually enhance the atmosphere.
"Mr. Lin, the entire new energy vehicle industry is currently very popular in the secondary market. Does Pengcheng Automobile have an IPO plan?"
Lin Yi swayed freely on it.
"First of all, I would like to say that the reaction of the secondary market actually represents the trend of the industry. I believe that by now, no one doubts that new energy vehicles will represent the future of the automotive industry."
"Secondly, Pengcheng Automobile has a very solid shareholder background, and the financing process has been very smooth since its establishment, so it is not short of money."
"We don't want to rush to IPO just to join in the carnival of the stock market, but regard it as a natural thing after the company develops to a certain stage."
"In fact, I personally have a wish. I hope that when the time is right, Pengcheng Automobile can be listed on the A-share market."
"Of course, today is our new car launch conference rather than a performance conference. I hope everyone will pay more attention to and report on our two new products, P2 and W2."
A reporter immediately raised his hand in the audience, but his words were not friendly.
"Mr. Lin, regarding the fact that many people on the Internet are talking about Pengcheng Auto being just an industrial waste exclusively for online ride-hailing, I saw that today the company also released the W2, an advanced version of the W1. What is your response to this?"
Based on Lin Yi's experience, this scene is certainly enough to handle.
"Whether a car is good or not, and whether it's worth the price, is actually a subjective evaluation. We can't ask everyone to praise it unanimously unless we control the evaluation."
"But then again, if the person making the comment has never bought one of our cars or even test driven one of our cars, I don't know where such disdain comes from."
"I have always believed that consumers' choices are the most real. How can anyone believe that others who spend hundreds of thousands to buy a car are not as considerate as what they say online?"
"If you speak nonsense just because you are liked by a certain type of users, or because of personal stereotypes, we don't care about such voices, and we are not serving them."
"I believe that Pengcheng Automobile will use facts to shatter all doubts, and those who say weird things will consciously shut up their mouths."
"Because by then, there should be a conclusion about who is industrial waste."