There are still four days left before the first episode of "The King of Masked Singer" airs.
Due to the excessive popularity of the pilot film, the ratings jumped directly into the top three in the country during the same period.
This has resulted in everyone inside and outside the industry paying keen attention to this show.
Among them, Shonan TV Station felt a huge sense of crisis.
Anyone with a discerning eye can see that it is only a matter of time before the ratings of Hunan Satellite TV are surpassed by Jiangnan Satellite TV in the near future.
Therefore, driven by the sense of crisis, Xiangnan Satellite TV held internal meetings overnight to urgently discuss the issue of increasing program ratings.
Currently, among the programs that will be released on Shonan Satellite TV, there are adventure and mystery programs.
There are romance and observation programs.
There are also actor competition programs and so on.
Some are new variety shows and some are old variety shows.
The former is brand development, and the latter is brand maintenance.
But some brands are too difficult to maintain, tasteless to eat, and a pity to discard.
For example, the show "Love Observer" is now in its fourth season.
In the first three seasons, except for the first season, which pioneered the category and became a hit.
The second and third seasons were basically tepid.
It's now the fourth season.
Basically, the outcome is determined by one round.
As the program producer, Hanhai Media also received the ultimatum from Hunan Satellite TV.
For the latest season of "Love Observer", if it still can't make waves.
Then the program "Love Observer" will be thrown into the wilderness and will not be launched again.
Therefore, the pressure on the director team has doubled, and they have decided to fight to the death. Recently, they have begun to carry out drastic reforms to the program, so that it has reached a state where it is impossible to survive without going crazy.
Director Pan Wenjie, who also imitated Jiangnan TV's Liao Yuan, vowed in public that the fourth season of the show would regain its ratings peak.
As for the content of the reform...
Wu Lei, who was the production director of Hanhai Media at the time, was sitting in the conference room, looking at the plans on the PPT, frowning, and said coldly: "So, you guys have been discussing it, just change "Love Observer" to "Love Observer"
"Celebrity Love Observer"?"
Are you fucking insulting my intelligence?
Wu Lei's face was gloomy.
Pan Wenjie was standing next to the PPT projector at this time. After hearing this, he immediately said: "Yes, in the past, it was mainly amateurs. This time I want to activate some stars and start shooting without a script. Amateurs need script arrangements, but stars have a natural sense of camera."
They are very strong, and with just a little guidance, different sparks will collide between them..."
"What's the budget?" Wu Lei asked.
Pan Wenjie said a little embarrassedly: "Uh, fifty million..."
Wu Lei asked again: "How much was it last season?"
Pan Wenjie coughed: "About 30 million..."
Wu Lei stopped talking.
The entire conference room also fell silent. The other senior executives were drinking tea and watching the show. They had no intention of talking or interfering.
After a moment, Wu Lei said: "This season, it is still 30 million. I don't care how it is used, but if it does not reach the expected ratings, your program will be disbanded on the spot."
Pan Wenjie smiled bitterly, not daring to say anything anymore. He returned to his seat and began to look through the stack of celebrity photos that he had prepared with a frown on his face.
With 30 million, what kind of stars can you invite?
Pan Wenjie was a little sad. Before leaving the meeting room, he sighed with despair on his face.
"Director Pan."
At this time, someone came over and said with a smile: "I just listened to your ideas in the conference room and was a little interested. I want to talk to you. Do you have time?"
Pan Wenjie looked up and saw that it was Liu Qin, the vice president of the company. His eyes suddenly lit up. As if he had grasped the last straw, he hurriedly walked over: "Mr. Liu, I have time, we can talk at any time."
Liu Qin smiled and asked: "Thirty million, how much of the announcement fee was given to celebrity observers?"
Pan Wenjie was stunned for a moment and replied: "The average salary of six celebrity observers ranges from 20 to 50 per show. A total of ten programs will cost about 20 million."
Liu Qin's face showed such an expression: "So, the remaining 10 million includes the labor fees of the entire crew and the six amateurs?"
"Yes." Pan Wenjie nodded.
Liu Qin said thoughtfully: "Nowadays, love variety shows are very popular. The model is nothing more than inviting some popular artists to be observers, and then observing the love between amateurs. This model was indeed very successful in the past, but now it is indeed a bit old-fashioned, and there is aesthetic fatigue.
It’s really not as interesting as letting a popular artist perform in person.”
"But young artists whose popularity is on the rise and whose appearance is still above the standard are basically people with idol baggage. It's okay to let them sit there eating and drinking and observing others, but how can they be willing to leave the stage in person and let others observe, even if
If they agree, fans won’t agree either.”
Pan Wenjie glanced at Liu Qin and said weakly: "So at this time, the funds must be in place. Once the funds are in place, everything will not be a problem."
He's already hinted clearly enough.
Mr. Liu should know, right?
"Remove the celebrity observers and just invite amateur guests from the first three seasons to sit in. Then use the remaining funds to invite celebrity artists to reduce unnecessary expenditures."
Liu Qin said: "Believe me, the advertising fee of 20 million is still very attractive to many artists."
A bolt from the blue flashed through Pan Wenjie's mind.
Yes, swap amateurs and celebrities.
You used to complain about us wantonly.
Now it's our turn to complain about you.
It’s not that I don’t want to report it, it’s that the time has not yet come.
It felt so good that Pan Wenjie instantly got goosebumps all over his body.
He was extremely surprised and immediately smiled from ear to ear: "Okay, this is a good idea. Thank you Mr. Liu for your suggestion."
Liu Qin smiled slightly: "If you trust me, how about I help you select some celebrity candidates?"
"That would be great!"
Pan Wenjie was instantly excited and even shed tears of gratitude.
After all, Mr. Liu is well-known in the industry. With the other party's personal connections, he has access to many more resources than himself. The same amount is 30 million. Putting it in Mr. Liu's hands can reflect the greatest value.
Liu Qin smiled.
The pilot film of "The Masked Singer" which has become a hit all over the Internet in the past two days came to her mind.
Among them, King Lanling's venomous tongue and the scene where he almost made the host of the location cry made Liu Qin find it interesting for a time.
And it turns out that this kind of picture is very attractive to viewers.
The pilot film's highest ratings were also reflected in this scene.
Others may not know who King Lanling is.
But Liu Qin, who had been in contact with him, and the information he had obtained in advance, was able to figure out the identity of the other party at a glance.
In short, the more I watch it, the more satisfied I become, and the more satisfied I become, the more regretful it becomes.
I regret why the company didn’t spend more money in the first place.
Such a funny and talented artist is a treasure.
She could already imagine the effect after the other party revealed his face.
Young, handsome, talented, and so humorous, aren't these all the elements that a top male star possesses?
…
Tan Gaohan was a little surprised when he received Liu Qin's call.
When he learned that the other party wanted to film a love variety show with Han Sen, he had some dissatisfaction on his face, but this dissatisfaction gradually turned into an expression of surprise as Liu Qin told her story.
I listened silently to the conditions offered by the other party, especially when describing the woman...
Tan Gaohan suddenly felt that there was much to do.
A top-tier actress with a rising career, she is two years younger than Han Sen. She has outstanding looks, a stunning figure, and a stunning figure. She is a goddess-level artist that all otakus dream of.
He was also a member of the reserve team of King of Heaven and Queen in the early days. Within two years of his debut, he almost became a top performer.
If he wasn't just focusing on his works, he would rarely participate in variety shows and would never be involved in scandals.
The other party's popularity is probably even higher than it is now...
Tan Gaohan thought for a moment and said, "Let me think about it."
"Can."
…
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