Early the next morning, Han Sen handed over all the information on the Chinese Chamber of Commerce in the United States that Zhou Yinglai had brought yesterday to his assistant Wang Kangcheng.
After learning that these were partners in need, Wang Kangcheng was also quite surprised. He didn't know the purpose of Chen Mincai and others' visit last night, but now it seems that they were probably discussing some business cooperation.
Just as Wang Kangcheng was handing over these tasks to his domestic work team online and selecting partners, Zhou Yinglai, who had met yesterday, came to visit again and presented an endorsement contract that had been prepared overnight.
As an assistant, Wang Kangcheng took the lead in reviewing the contract. When he saw that the other party actually offered a huge endorsement fee of 100 million to find Brother Sen to endorse, Wang Kangcheng's eyes widened, especially when he learned that Zhou Yinglai turned out to be a domestic representative this time.
Even Zhou Ying, who was well-known internationally, immediately paid enough attention to it after he came.
After pouring the other party a cup of coffee, Wang Kangcheng asked Zhou Yinglai to wait, and then immediately took him to contact Han Sen.
"Brother Sen, this is the contract that Chen Mincai from Shuangfeiyi Group just got." Wang Kangcheng paused and then proactively added: "One hundred million in two years, global endorsement."
When Han Sen heard this, he was not surprised at all. He slowly ate his breakfast, then raised his head after a while and asked: "Global endorsement?"
"Yes!" Wang Kangcheng nodded and analyzed: "Brother Sen, the price of 100 million in two years is indeed higher than our current market price, but if it is a global endorsement, this price is not too high.
"
For an internationally renowned brand like Shuangfeiyi, which is a leader in the field of drones, if it does not encounter U.S. sanctions, it should rely on its quality and service attitude to win the U.S. market just like it wins the markets of other countries.
.
But now, because of the wake-up call from the United States, the dual-wing drone business is having a difficult time in the United States and even throughout Europe and the United States.
Although it is backed by China, the cutting-edge technology of drones is a target that all countries are very wary of. After all, in today's international military strike methods, the existence of drone groups is undoubtedly a trump card. Such a trump card, if
It is a product produced by other countries, and probably no country will feel safe.
Under such circumstances, Shuangfeiyi tried various means to open up the market, but most of them ended in failure. For four or five consecutive years, Shuangfeiyi's brand value has plummeted not only in Europe and the United States, but also in Europe and the United States.
It is no longer the first choice for many consumers.
However, some rich people who are not short of money will still choose Shuangfeiyi. After all, they are the best in the world. However, if Shuangfeiyi wants to increase its influence and really sell well, it can only rely on high-volume and affordable products.
However, due to the increase in various tariffs and operating costs, Shuangfeiyi is not the most cost-effective drone brand, so that its influence and popularity have been greatly weakened in recent years.
Seeing that the European and American markets were entering an irreversible impasse, Hansen appeared.
In just over a year, Han Sen has successfully become one of the top superstars in the world, attracting the attention of countless people. Not only in China, but also in Europe and the United States, Han Sen's influence is almost the first among Chinese, comparable to
Some international superstars in Europe and the United States, such as Mickey Harvey, are not out of the question.
If Han Sen is signed as an endorsement, it will be almost certain that Shuang Fei Yi will be very popular in Europe and the United States.
However, increasing brand influence does not rely solely on Hansen’s endorsement.
Therefore, after a night of discussions, Zhou Yinglai showed his sincerity.
Soon, after Han Sen had finished breakfast, he invited Zhou Ying to the hotel's conference room for discussion.
"Mr. Zhou, in order to save time, we are not polite to each other."
Han Sen said with a smile.
"It's exactly what I want." Zhou Yinglai nodded, also smiling: "Mr. Han, if you have anything to say, it doesn't matter. Our Shuangfeiyi Group is here to discuss this cooperation with you with absolute sincerity."
When Han Sen heard this, he pointed to the contract on the table: "Logically speaking, similar contracts will not appear in front of me. My brokerage team will handle the details. However, yesterday Director Chen and Minister He personally
Come here, I will naturally give face to those two people, but now, in business negotiations, I feel that I am not very satisfied with this contract."
Zhou Yinglai's smile did not diminish, and he was not angry at all. He even nodded: "If you are dissatisfied with anything, Mr. Han can raise it immediately and we can discuss it with each other."
"I'm sorry, Mr. Zhou, I don't have much time to discuss, because I still have a concert to prepare for." Han Sen looked at the time: "I only have about twenty minutes to talk about this matter. First of all, this
Although the contract is for an endorsement fee of 100 million, if it is a global endorsement, it may be more than this price."
Han Sen is very short of money now. Although Director Chen and Minister He are there to help connect him, he does not intend to let himself suffer too much. "I mean, the endorsement fee of 100 million in two years is only in Europe and the United States."
The implementation does not cover the country. Furthermore, the domestic spokesperson of Shuangfeiyi is Mr. Meng Shouchang. If I replaced him as the spokesperson, it would be a bit embarrassing for everyone in the same circle to look up but not look down."
Zhou Yinglai nodded when he heard the words, then sat up straight and said with a smile: "I already understand what Mr. Han means, but if it is just an endorsement in Europe and the United States, the price of 100 million in two years is too expensive. Our Shuangfeiyi Group has a strong reputation in the entire Europe and the United States."
The profit is only about one billion, so spending one hundred million to hire a global spokesperson is already a price within our ability."
Han Sen shook his head slightly. Although Shuangfeiyi's annual profit in Europe and the United States was one billion, it was only limited to the past few years. Pushing forward ten years, it would not be a problem for Shuangfeiyi to double its annual profit in Europe and the United States. And in the world
, the total revenue is as high as more than 50 billion, and the net profit is also 67 billion.
This is a world-leading drone company.
No one can rival him in the same field.
Although it encountered Waterloo in Europe and the United States, its revenue and profits overseas and in China did not decline at all.
Zhou Yinglai continued to speak earnestly and mentioned national justice, but seeing that Han Sen remained unmoved, he also sighed secretly.
Finally, at the last minute, Zhou Yinglai suddenly said: "If we only do endorsements in Europe and the United States, the 100 million endorsement fee is really beyond our affordability. Since Mr. Han cannot accept it, then..."
After a pause, before Han Sen could speak, Zhou Yinglai continued: "Let's change the method. The endorsement fee is still calculated as 100 million for two years, but at the same time, you need to write a song about our double-wing drone in Europe and the United States.
Promotional song, this promotional song must be in line with our values and Shuangfeiyi, and at the same time, it also needs to be a big hit, at least like your English song, popular throughout Europe and the United States..."
Han Sen looked at Zhou Yinglai who was smiling and nodded slowly: "Okay."
Zhou Yinglai was stunned for a moment, a little surprised in his heart.
You agreed so quickly?
Aren't there rumors that Han Sen's works are worth tens of millions, and they are priceless but not marketable?
How difficult is it to get someone to write a song?
Even if Zhou Yinglai doesn't pay attention to the domestic entertainment industry, he still knows the value of Han Sen's works. It is almost common for a song to make an unknown singer famous. From this perspective, the temperament of Han Sen's works is valuable
Ten million, simply priceless.
Even if a second- or third-tier singer has a popular masterpiece, even if it only takes a short time to become popular, it is not difficult to make hundreds of millions in a short period of time.
This is why so many people are trying to get into the fame and fortune fair of the entertainment industry.
Therefore, seeing Han Sen agree so readily, Zhou Yinglai naturally felt that it was a bit unreal.
Han Sen looked at the time and said, "I have other things to do, so Mr. Zhou, since the conditions have been negotiated, why not just sign the contract?"
Zhou Yinglai was stunned for a few seconds, and finally nodded: "In that case, let's sign it!"
Both parties signed a draft contract very neatly without too much nonsense. As for the formal contract, they need to wait for Han Sen to deliver the advertising theme song and sign it before filming the commercial.
Of course, the signing of the draft contract has already had legal effect, and only the relevant specific details still need to be discussed between the teams of both parties.
After signing the contract, Han Sen was ready to leave.
Zhou Yinglai still feels a little unreal, and can't help but ask: "Mr. Han, why don't you listen to my ideas for the creation of the advertising theme song?"
"What do you think?" Han Sen turned around and asked a little strangely: "Didn't you just say that? Do you need a song that fits your Shuangfeiyi brand values? As for your brand values, you are such a big company, online
It should be spread all over the place!"
"Yes! But to avoid misunderstanding, please allow me to repeat it to you."
Zhou Yinglai took a deep breath, and when Han Sen nodded, he immediately said: "We have seven core values of Shuangfeiyi. The first one is customer-centered. Customer needs are the driving force for the development of Shuangfeiyi."
"The second article is to put the strivers first and allow the strivers to receive reasonable reports."
"The third rule is to work hard for a long time and win the respect and trust of clients in the industry."
“Article 4 is to insist on self-criticism, so that we can honor others and cooperate with others to achieve the common development of customers, companies, teams and individuals..."
"Article 5: Be open and enterprising!"
"Article 6: Be sincere and trustworthy!"
"Article 7, teamwork!"
When Zhou Yinglai spoke slowly but firmly about the core values of the jump, his whole face seemed to be shining with light, making him look like he had the temperament of a successful entrepreneur.
Finally, Han Sen looked at Zhou Yinglai who looked serious and nodded slowly, "I understand."
After saying that, he turned around and left, leaving only Zhou Yinglai watching behind.
When Zhou Yinglai returned to the New York branch with the contract in hand, many senior executives who had been waiting for a long time swarmed forward and asked, "How was the result?"
"Did you sign a contract?"
"When will Han Sen start endorsements?"
Zhou Yinglai looked at the group of colleagues who had fought together in Europe and the United States, then raised the draft contract in his hand high and showed a smile: "It has been signed, and the details are exactly as we expected. Han Sen did not agree to the global endorsement contract.
, I chose the next best thing and asked Han Sen to write an advertising theme song that satisfies all of us!"
"The advertising theme song written by Han Sen himself?" A fat middle-aged man with a big belly shook his face with excitement, and said excitedly: "If it is as popular as "Billie Jean" or "One Day"
song, then this cooperation will be worth far more than 100 million!"
“What if it’s just a perfunctory work?”
"Impossible. Since his debut, Han Sen has never disappointed in the songs he has composed! He will not ruin his own brand!"
"When will I get the theme song? When will Han Sen start filming the latest promotional video for Double Flying Wings?"
All the company's senior executives and colleagues were very excited and kept asking questions to Mr. Zhou.
But Zhou Yinglai didn't know these details. In the end, he still needed to send a professional team to connect with Han Sen's team in this regard.
Zhou Yinglai didn't expect that Han Sen would come up with a theme song that made him tremble all over and become incoherent with excitement in just two days after the New York concert...
…
After Han Sen said goodbye to Zhou Yinglai, he immediately started negotiating advertising business with Zheng Pingzhen, the publicity director of Jiajia Group, and Fang Shengyun, the general manager of Zhenghong Advertising.
Although he had just signed a 100 million contract, Han Sen did not ask for an exorbitant price like he did to Shuangfeiyi Group, because he learned that Jiajia Group has an excellent brand image in the country and has participated in the establishment of many public welfare funds.
Among them, for every product sold by Jiajia Group, 0.1 yuan will be donated to the public welfare fund, and these funds will be used to help some disabled people who have difficulties in life and some patients who are in urgent need of money.
Han Sen had a very good impression of Jiajia Group, so when he met Zheng Pingzhen and heard her request to eat Jiajia Group's potato chips at the concert, he agreed without thinking. Not only that
, Han Sen also lowered his net worth and agreed to endorse Jiajia Group’s new potato chip product at a relatively low price.
20 million a year, signed for three consecutive years, totaling 60 million in endorsement fees.
This price moved Zheng Pingzhen and the Jiajia Group behind it, because this price is almost the same as Han Sen's worth when he just won the "King of Masked Singer" championship.
Now that one year has passed, Han Sen's net worth has more than doubled.
The news that Shuangfeiyi Group spent 100 million to obtain Hansen's endorsement in Europe and the United States has also spread to a small extent in the business circle, so Jiajia Group naturally learned about this news in advance.
Before the comparison, I was naturally grateful.
Therefore, in order to thank Han Sen for his help to Jiajia Group, Jiajia Group announced that it will launch a series of potato chips called "Jiajia Sen", jointly named after Jiajia Group and Han Sen, and every time
For every bag of "Jiajiasen" potato chips sold, Jiajia Group will donate 0.5 yuan to the charity foundation.
If a small sum of money is accumulated in this way, this amount of money can become life-saving money for many people.
This move was naturally well received.
Of course, Han Sen did not shirk the blame and readily agreed.