With half a month left before the Spring Festival Gala, the announcement of the "Kung Fu" crew has been spread all over the Internet. In addition, Han Sen also led director Xiang Yihua and the actors in the film "Kung Fu"
The main actors, such as the popular actor He Tengfei, the fat boy Li Cong, the charter wife Zheng Fangqiu, and the mute girl Yang Rong, etc. began to appear on various major TV stations' ace variety shows and talk shows to promote the film.
At the same time, online and offline media are almost reporting one report a day, revealing to the audience every detail and behind-the-scenes background story of "Kung Fu" in order to build momentum for the Spring Festival release.
On Weibo, the trailer for "Kung Fu" has also been released. After the trailer was released, the number of fans on the movie's official Weibo also showed explosive growth. In just three days, the number of fans increased.
It has exceeded one million.
The scenes and pictures shown in the trailer surprised countless fans and moviegoers.
"Seeing as you have wonderful bones and the energy to break through the heavenly spirits, you must be a martial arts prodigy. I will sell you a copy of "The Palm of the Tathagata" - only charge you ten yuan!"
"Who is yelling here? Let the neighbors sleep! They have to go to work tomorrow! What a bunch of scum!"
"I didn't expect that the lion's roar skill also has a big trumpet, so I'm willing to give in."
"You're pretending to be hunting with a dead rat hanging around your waist."
"Don't think I won't hit you because you are handsome."
"Is this formation the same as Yang Guo and Little Dragon Girl in "The Legend of the Condor Heroes"?"
"Becoming a peerless master does not happen overnight, unless you are a natural martial arts prodigy, but there is only one such person. Obviously, I am this kind of person."
"The ten yuan was originally intended to be used to study and become a lawyer or doctor in the future, but in order to maintain world peace... alas!"
"The rules of the martial arts world, the duel is one versus one, no one is allowed to commit a foul - the aunt who brought the green onions, come here!"
"At such a young age, you have muscles and bones that have been trained horizontally. You are a martial arts prodigy that you have only seen in a hundred years! If one day you are allowed to open up the Rendu Second Meridian, you won't be able to fly to the sky. As the saying goes, if I don't go to hell, who will?
…”
"Should I tell you that I have learned Tathagata Palm?"
The classic lines in the movie, coupled with the scenes in the trailer, watched the scene after scene, which made countless netizens excited and full of expectations. At the same time, it also made many fans of "The Legend of the Condor Heroes" and "The Legend of the Condor Heroes"
Book lovers were shocked.
"What did I see? Little Dragon Girl? Yang Guo?"
"Is this a movie adaptation of The Legend of the Condor Heroes?"
"It's not Xiang Yihua's style at all. This kind of weird and funny movie is so exciting to watch!"
"When will it be screened?"
"Oh my god, my dream has come true. I just stayed up late last night to watch "The Legend of the Condor Heroes". I didn't expect that a director would make it and Han Sen would star in it!"
"The movie "Kung Fu" is a bit magical. It's obviously a comedy, but why did my blood boil when I watched it!"
"The trailer looks very good, I have decided to go to the theater to watch it!"
"Han Sen's first movie, I didn't expect it to be so interesting. He really knew how to choose the script!"
"Why choose a script? The script of this movie was originally written by Han Sen. The script of the previous movie "Pawn Shop No. 8" was also written by Han Sen. Han Sen can not only write songs, but also write scripts!"
"The trailer is unexpectedly good-looking! I hope not all the good-looking parts are included in the trailer, otherwise it will be a nightmare!"
After the trailer of "Kung Fu" was released, it was a great success in terms of publicity.
Because the editing and scenes in the trailer are good enough, it has really attracted the attention of countless movie lovers, and many people can't wait to attend the screening or premiere of "Kung Fu".
On-demand screening means that the movie is screened at a specific time and location before the movie is released.
A spot screening, as opposed to a general release, is a pre-screening only in specific cities and specific theaters.
To explain in layman's terms, spot screening means choosing to pre-screen movies that have not yet been officially released in certain local theaters.
Not all movies can be screened. Generally speaking, the screened movies are "high-pressure movies" that have already been coveted by the audience before they premiere.
And there is no doubt that given the current attention "Kung Fu" has received, it is definitely qualified to participate in the screening event.
It is worth mentioning that the ticket price for on-demand screenings is relatively low. The low ticket price is also to maximize the attraction of price-sensitive audiences, increase the attendance rate of on-demand screenings, and strengthen theaters' confidence in the film.
In addition, many movie screenings are for movie tickets sold after midnight, and there are fewer people watching movies at this time.
After the screening, there is the premiere of the movie.
As the name suggests, a premiere is the first public screening of a newly shot film.
A premiere is a ceremony held before a movie or TV series is released for the first time.
Screenings are pre-screened in some locations before the premiere, to investigate the screening effect of the movie, or for publicity.
Screening activities can be shown in most first-tier cities.
The premiere ceremony is a pre-release ceremony where the creative team invites the film critic team and some lucky viewers to do a pre-release ceremony before the movie is released.
Because "Kung Fu" is scheduled to be released during the Spring Festival, the screening event was held a week in advance.
The premiere was held on New Year's Eve, firstly because there weren't many movie theaters on New Year's Eve, and secondly because Han Sen had to attend the Spring Festival Gala that day and didn't have time or schedule.
After deciding on the premiere and screening time, Hanson Studio promoted the film for nearly half a month through the Lighting Agency. Almost all netizens have developed certain expectations for "Kung Fu".
In addition to "Kung Fu", there are six movies released during the Spring Festival, including science fiction movies, animation movies, fairy tale movies, modern urban comedy movies, family movies, and theme movies.
"Kung Fu" does not seem out of place in this, because it is promoted as an action comedy movie, which has a broad audience. Coupled with the appeal of Han Sen and Xiang Yihua, many people have high expectations for "Kung Fu"
Very high.
Of course, although the promotion of "Kung Fu" is overwhelming, the promotion of several other movies is not that weak. Almost every producer will spend a lot of money to promote the Spring Festival movies, because this period is throughout the year
The best schedule is every inch of land, and the first two days after every movie is released are almost crucial, having a fatal impact on the film's schedule.
If the publicity and distribution is done well, the film's attendance rate will be high. If the attendance rate is high, more films will be scheduled. Movies with more films will naturally earn more box office.
Every step is closely related and interconnected.
Therefore, almost all parties in the Spring Festival promotion show their own talents. Generally speaking, the cost of publicity and distribution of a movie is one-fifth or one-fourth of the film's production cost.
But the Spring Festival holiday is an exception. The publicity and distribution expenses of the seven movies almost all exceed one-third, and some producers even spend close to one-half. This is a good start for the Spring Festival holiday.
Of course, the prerequisite for such a waste of resources is that you have to be confident in the quality of your film. Otherwise, even if you get a good start with publicity resources, as long as the quality is not up to standard, the box office performance will still decline rapidly.
It is worth mentioning that even if the quality is not top-notch, as long as it reaches a medium level, it will still achieve amazing box office results after it is released during the Spring Festival. After all, this is the Spring Festival period.
It is a festival with the highest concentration of people in the country.
To sum it up in one sentence, as long as you stand on the wind, even a pig can fly.
…
In the blink of an eye, it’s the day when major films such as “Kung Fu” are being screened.
As a well-known film critic on Douya.com, Fanshujun has always relied on his superb and sharp real-time film reviews to win the favor of many netizens. So much so that Fanshujun has more than two million fans on Douya.com. It can be said that Fanshujun has
The entire film review network is filled with TOP-level film critics.
He never accepts invitations to film premieres, because as long as he contacts the film producers, he will inevitably receive a large number of red envelopes, which affects the subjective viewing experience of film critics.
So Fanshu always pays out of his own pocket to watch movies.
In order to give fans a clear, intuitive and instant film review, Fanshujun has always been the first to get movie tickets for on-demand screenings, even if these screenings are almost always late at night or early in the morning.
Therefore, Fanshujun’s reviews of major movies are almost always published before others do, which has also gained him a lot of popularity.
And today is the day when "Kung Fu" will be screened.
Fanshujun obtained several movie tickets through various internal channels, and then went to the screening venue on time with his friends to watch the screening.
It was almost one o'clock in the morning, and the screening of "Kung Fu" was scheduled for one o'clock and five minutes, which can be called a screening in the underworld.
But even so, the screening room was still overcrowded.
"When I checked the tickets, I discovered that there would definitely be no shortage of viewers for this screening, but I didn't expect that there would be so many!"
A friend beside him lamented: "This is a screening at one o'clock in the morning. I can only say that Han Sen's appeal is so terrifying!"
"Yes, it's already full."
Mr. Fanshu glanced at the seats in front and behind, and found that every seat was occupied by an audience. This scene only appeared during the Spring Festival movie screening, and it was impossible to fill up the seats normally.
Generally speaking, if the attendance rate is above 50%, it is already very good.
But now it seems that the attendance rate of "Kung Fu" screenings is already 100%.
"This is just a screening, the real battlefield is after the first day of the new year."
The friend said with a smile.
Mr. Fanshu also nodded secretly. He is thirty-six years old this year and has been a professional film critic for eight years. In these eight years, he has been used to ups and downs. He has seen grand screenings like tonight a few times, so he is not too worried.
Too much fuss.
At this time, the lights in the theater had been turned off, and advertisements were still playing on the big screen. While waiting, Mr. Fanshu turned on his mobile phone and read the introduction to the movie "Kung Fu" again.
To sum it up in one official sentence, this should be the story of a street gangster who became a martial artist.
But Fanshujun used his own resources to obtain the main story line of this movie.
The story takes place in eastern Guangdong in 1940.
At this time, times are difficult, but kung fu prevails.
The poor Pig Cage Walled City is home to a group of unique "ordinary" people, but in fact everyone is a martial arts master capable of Crouching Tiger, Hidden Dragon.
Originally, they had no disputes with the world, until a big brother from the Black Country wanted to level the land. At this point, the story officially begins.
All because of the appearance of Asen.
Asen dreams of joining the "Axe Gang" and yearns for a social life.
When Brother Heibang invited martial arts masters from all walks of life to attack the Pig Cage Walled City, Asen took the opportunity to recommend himself and kept "expressing" himself to Brother Heibang, and was finally assigned to "kill people."
But how could Asen, whose hands tremble even when holding a knife, kill someone?
So he could only become a tool used by the Ax Gang when annihilating the Pig Cage Walled City, but Asen did not expect that the consequences would be so serious...
Fanshujun was reading the main plot of "Kung Fu". Although he had watched it once in advance, he still felt that the main plot of the movie was a bit too mediocre and did not bring him too many surprises. All his expectations came from
Director Xiang Yihua, and superstar Han Sen.
After all, Xiang Yihua is a comedy director, and he is quite accomplished.
This movie is also Han Sen's first big-screen movie, and everyone is looking forward to it.
Not just Sweet Potato King.
When "Kung Fu" began to be announced, all the film critics and viewers on Douya.com were excited. "Kung Fu" was like a huge traffic star. With Han Sen's presence, there would always be a lot of praise or disparagement.
A lot of traffic poured in.
This is crucial for film critics.
So tonight, not only Fanshu, but also many well-connected film critics came to the cinema to watch this screening event.
Because Fanshu Jun got the main content of "Kung Fu", he didn't have much confidence in the content of the movie "Kung Fu", so he had prepared a harsh movie review in advance, just to get the first release.
But with many years of movie-watching experience and his cautious personality, he immediately came to the cinema to watch the movie. At the same time, he also prepared a tablet computer. As long as he had an idea while watching the movie, he would immediately write it down.
.
If the movie is not great, he only needs to revise the review he has prepared and publish it immediately.
But what if the movie is great?
This is why Mr. Sweet Potato and his friends are sitting here.
"Our Chinese action films have always had a serious and pious tone. As a comedy director, Xiang Yihua himself runs counter to this serious genre. If he directs this action comedy film, I think it may be a mess."
If you come out with something good, it might subvert your impression and mine." A friend commented.
Mr. Fanshu glanced at him and said, "It might also turn over,"
Seeing the serious look on Mr. Fanshu's face, his friend comforted him: "It's probably a movie with an investment of over 100 million, so it shouldn't be bad."
"Wait a minute, did you say the investment exceeds 100 million? Haha, I think Han Sen can get more than half of the salary alone."
Another friend said with a smile: "If you calculate it this way, the total investment in this movie is estimated to be only 20 to 30 million."
Thanks to 20220813053718585 for the 100 reward. Brothers, please give me a monthly ticket.