After getting off the car, Wang Fengxia looked around and saw that there were not many people on the street. There were not many people going to the market in Fengling Town.
"Mom, there are universities all around here, and students are all attending classes right now."
"Mom, let's go, my store is in front."
Fengguang Fruit Shop is located in the middle of the small street at Qianmen of Chang'an University. The location is good or not. There is only one fruit shop on the opposite side of the street, and there are only two fruit shops on the street and at the end of the street. They are relatively good.
"Thank you for your hard work."
Li Feng saw that the durians were placed at the entrance of the store, and other fruits were also placed on the shelves. The store was very tidy inside and outside, and the two employees had a good working attitude.
"This is what we should do." Liu Hong replied with a smile. "Boss, do you think there are any areas that need to be improved?"
"Very good, you guys are busy, I'll take a look again."
“Why so many durians?”
Wang Fengxia was shocked. Not only were durians placed half way outside the door, but there were also a lot of them in the store. This kid, these things cost twenty or thirty yuan a pound, how can they be sold easily?
"The more you buy, the cheaper the price will be."
Li Feng said with a smile, "Mom, you and Dad sit in the room for a while while I clean up the outside."
When Wang Fengxia saw two shop assistants there, she didn't know what to say. She turned around and told her son that the price of durians was so high that it was difficult to sell them. Although Wang Fengxia didn't know much about business, she knew that expensive things were not as easy to sell as cheap ones.
"Your father and I came here to help you sit down." Wang Fengxia looked at the store and it was quite tidy. "Xiao Feng, is there anything else you need to do?"
"Nothing, by the way, have you bought the gift box?"
After speaking, he turned to Liu Hong and asked, "This is what Li Feng told me early in the morning."
"I bought it, boss, take a look, are these enough?"
"That's almost it."
The small gift box bag was intended to be given to the neighbors. This was what Mr. Fuji told him. Li Feng thought about it and realized it made sense. "Break a few durians first, and I will give them to others later."
"Just put one piece in a box."
Liu Hong took some food boxes and asked Wu Kexin to help. "I know, boss."
Although it was not clear who Li Feng was giving it to, the boss told her that Liu Hong would complete it without any compromise. However, Wu Kexin asked Liu Hong in a low voice. "Sister Liu, why did the boss buy these gift bags? Is it for an event?"
"We shouldn't ask these questions."
"Let's work first."
"Oh." Wu Kexin muttered and continued working.
"Xiaofeng, what are these gift bags?"
"Master Fuji said he would like to say hello to the neighbors when he opens his business. I think if I open a fruit shop, I will send some fruits to the family." Li Feng said. "Mom, Dad, what do you think?"
"That's good, but don't give too much."
"As long as you mean it."
"I got it, Mom."
A piece of durian, about the same as two apples, a handful of candies, that's about it. There are about thirty stores in the whole street, and Li Feng first packed thirty-five gift bags. "Ask your dad to go with you."
In the morning, most of the shops had just opened. Li Feng and Li Fushan were carrying gift bags and delivering them to each house. Many shops opened when they first heard about the opening of Li Feng’s fruit shop. They were a little dazed, and when they saw the gift bags from Li Feng, they were even more surprised.
.
Along the way, Li Feng found that the attitudes of the shops around him were similar. He was so surprised that he spoke enthusiastically. After all, they were on the same street and not in a competitive relationship.
Li Feng spent more than half an hour visiting each house and waiting to return to the store. Zhang Xiang, Zhang Cheng, and Zhang Long had already arrived and were helping to pack the durian shells. "Brother, second brother, Xiaolong, I'll come, I'll come, you guys sit down for a while
.”
"Why are you so polite to us?"
The Fengguang Fruit Shop is already very lively even before the firecrackers are set off for the official opening.
"Xiao Feng."
"Brother-in-law is here!"
Dong Zhen brought a few friends over and sent some flower baskets to place at the door, which looked very festive. "Well, the store is nice."
"It's okay, brother-in-law, please come in and sit down."
"Where's sister?"
"I'm going to buy a gold ingot tree. I'll be back in a minute."
"Why are you buying that?" Li Feng was about to call Li Feng, but Dong Zhen stopped him. "I've probably bought it by now, so don't call me."
"Oh well."
"Brother-in-law, don't stand here. Come inside and sit down."
"I'm not going to sit down. How can I help?"
Several friends saw him off, but Dong Zhen stayed. The fish stall was closed today.
"Almost busy."
"Come here and help." As he was talking, Li Feng arrived.
"Sister, why are you buying this? It's a waste of money."
"What do you mean, there should always be a few pots placed at the entrance of the store when it opens." Li Feng said, helping the master to move down the lotus ingot tree and place it on both sides of the store. "It looks good. Take a look, how nice it is."
"By the way, did you buy the firecrackers?"
"Bought."
"When will it open? Has the time been set?"
"About half past ten."
Zhang Long lit the firecrackers, and as soon as the firecrackers went off, most of the shop owners in the surrounding area came over to say hello. After all, Li Feng gave him a gift bag, said good luck opening, and congratulations.
"Boss Fang, the fruit shop opposite has opened, and it looks very lively."
"Isn't that right? You just gave me a gift bag, which is quite polite."
Fang Guohua opened a large fruit supermarket at the end of the street. This was one of the largest stores in the entire university town. He had nothing to worry about the small fruit shop opened by Li Feng.
After all, most small shops sell seasonal fruits, so Zhang Chengdong's shop is a direct competitor to Li Feng Fruit Shop.
"Let's go and join in the fun."
Zhang Chengdong wiped his hands and followed his wife Liu Qingzhi. He and Fang Guohua came to the Fengguang Fruit Shop, where they met Ma Youcai, the owner of the street fruit shop. "Boss Ma is here too."
"Boss Fang, this isn't open for business. Come and see the excitement."
"Look, there are so many durians here."
"Hey, big opening bonus, unlimited durian, nineteen yuan a pound."
As soon as the price tag came out, Fang Guohua frowned slightly. You must know that he is the only one who really operates the durian business in this street. Zhang Chengdong doesn't even buy durians, and Ma Youcai just buys a few decorations.
“Isn’t this price much higher than the purchase price?”
"Aren't you afraid of losing money if you do this?"
In the fruit business, the purchase price is generally RMB 3 and the retail price is RMB 4.5 to basically break even the capital and make a little profit. This is still an ideal situation. You must know that the consumption of fruits is too large. Some fruits that are not easy to keep fresh, such as lychees and mangosteens, may even be consumed at a fraction of half if the goods are sold out.
Apples and other well-preserved fruits consume almost one-tenth. This is still a good sales situation. Otherwise, at least one-fifth is consumed. Adding transportation costs, labor, and store rent, the purchase price of three yuan per catty is now less than five yuan.
You really don't make much money.
The Fengguang Fruit Shop sells durians for 19 yuan a pound, which is basically the cost price of small wholesalers. Isn’t this a joke? If you don’t make money, you will lose money and make money.
"I'm afraid it's to increase the popularity of the new store." Zhang Chengdong didn't care. He didn't even buy durian.
Among the few people who were paying attention, Fang Guohua, who looked unhappy, said that these young people had no moral ethics at all in doing business and kept the prices at such low prices.
"It's not just how popular it is. You can buy some seasonal fruits and sell them cheaper and you won't lose much. But durian is a high-end fruit, and the price is not acceptable to ordinary students."
"Young people, who don't understand the market, are afraid that these durians will be smashed into their hands."
"I'm too young. I'm afraid this store won't be open for long. I don't understand the market and act recklessly." Ma Youcai also shook his head.
"Seeing that it's summer vacation, I'm afraid this store won't be able to open until school starts."
"Why do you say that? Your house can't be opened."
"Sister, what's wrong?" Li Feng was greeting the guests when he heard his sister quarreling with someone and ran out quickly.
"Brother, these people are saying that your store won't be open for two months."
"Hey, aren't you...?" Li Feng saw that these were not several other fruit shop owners.
I came to visit you with a gift. You didn't talk about returning the gift. On the opening day, you came to the door and said that my fruit shop would close down in two months. This is wrong.
This was someone who came to stir up trouble. Li Feng's face turned ugly.
"Misunderstanding, misunderstanding." Zhang Chengdong was busy trying to smooth things over. This happened, please listen to what he said!
