"Young Master, as you told me, the paper and pen have been bought. I wonder what arrangements do you have?" Manager Liu and his friend put all the paper and pens they bought on the third floor and then asked.
Xiao Chu picked up the paper and checked it, then nodded. The paper was of good quality and was suitable for making flyers.
Then Xiao Chu dipped his pen ink and calmly picked up his pen, writing: "On the first day of May, Yuelaiju Restaurant reopened, and new dishes were launched, free tasting, all wine, dishes, and food on the day of opening are provided with free tasting services, and
One or two taels of silver is exempted from spending more than five taels of money in our store…”
Xiao Chu splashed ink and waved his pen. Not long after, he finished writing an advertising leaflet. The last sentence also read: With this leaflet, he would give him a bunch of new dishes in Xinjiang.
Looking at the leaflet in front of him, Xiao Chu smiled with satisfaction. On this, he mainly wrote the usual tricks on the opening leaflets of modern hotels and hotels on it.
Then Xiao Chu gave the leaflet to Manager Liu for a while, but Manager Liu was a little stunned after reading it.
What?
Eat for free?
Do you also need to send a large chain of Xinjiang for free?
What’s even more outrageous is that if you spend five grains and silver, you have to charge one tael less?
How much less money do you need to earn in the day?
I'm afraid I'm going to accompany my grandma's house.
Manager Liu was a little surprised. He couldn't figure out what Xiao Chu was trying to do.
"Young Master, this...? Can this work?" Manager Liu asked a little doubtful.
Xiao Chu nodded and said, "Don't worry, Manager Liu, there is no problem. Just follow my template, find some people who can write and copy this leaflet to one hundred copies."
After speaking, Xiao Chu thought about it again, as if the publicity of 100 copies was not enough, and he said, "Copy 500 copies!"
Xiao Chu was a little proud in his heart. This talented man wanted to post small advertisements in every corner of Dingyuan County so that the small advertisement culture could be free to travel in this strange ancient times, hahaha.
Manager Liu is half-believing and half-doubted, but since Xiao Chu used methods to blackmail Li Yuanwai 500 taels of silver, Manager Liu has become more respectful to Xiao Chu and has long stopped thinking that he is a child, so despite his doubts, he still insists on being hard.
The scalp ordered this matter.
After Manager Liu left, Xiao Chu customized a series of discount activities in the restaurant, which were similar to modern hotel discounts.
For example, fennel beans require five copper plates and glutinous rice cakes require seven copper plates. If you buy these two together, you only need ten copper plates. This kind of cheapness is something that customers who come here want to take advantage of.
The customer thought he had taken advantage of it, but in fact he was not. The customer who originally wanted to buy glutinous rice cake would take out three copper plates to buy an anise bean because he wanted to get a discount. It seemed that the restaurant gave in, but in fact it came from the side.
It is said that Yuelaiju has increased sales and is also making money.
This takes advantage of the weaknesses of human nature. If there is no advantage, God will not agree.
After Xiao Chu finished customizing the discount rules, he smiled with satisfaction and sighed, Sure enough, he didn't notice it when he was in modern life, and after traveling through time, he knew about the discount.
pit.
"Everything is ready!" Xiao Chu said lightly, just looking at the effect of the leaflet.
Then Xiao Chu called Manager Liu to the third floor, and asked Manager Liu to copy the preferential policies he listed in big words several times, and then hang them from the first and second floors in the restaurant.
After reading the details of Xiao Chu's discount, Manager Liu sighed secretly, how much does it cost to accompany so many preferential policies?
Isn’t this little boss crazy?
A discerning person can tell at first that he is losing money. Will the little boss do this?
"Young Master, are you sure?" Manager Liu hesitated after getting Xiao Chu's documents and said slowly.
Xiao Chu was also a little embarrassed after seeing Manager Liu's reaction, but he was relieved. After all, as an ancient person, it was difficult to understand such advanced marketing methods.
Then Xiao Chu said, "Manager Liu, look, although we seem to have collected less money from customers, the discount for two unrelated foods can increase the sales of the restaurant. Just take fennel beans and
Let’s talk about glutinous rice cake. If a customer wants to take advantage of the fennel beans, he must buy another glutinous rice cake. It seems that we have lost money, but in fact we have sold another glutinous rice cake. You said we have made a profit.
Or was it a compensation?
Manager Liu thought about this after hearing this. According to the logic of the little boss, although he bought two less copper coins for selling two things, he earned one more copper coins than selling a single portion of fennel beans.
Thinking of this, Manager Liu's face suddenly changed, this...
How does this little boss have a head? He can actually come up with such a method? According to this method, you have to make a lot of money every month!
"By the way, Manager Liu, I asked you to buy more eggs, how many have you bought?" Xiao Chu asked again.
Manager Liu shook his head and said, "Young Master, I have traveled to many places and we have bought all the eggs!"
Xiao Chu frowned slightly, it seemed that the supply of eggs was a problem.
After thinking for a while, Xiao Chu's eyes lit up. Although the number of eggs is insufficient, he can package the eggs, create some gimmicks such as winning the top scorer after drinking, and then conduct a hunger marketing method, which not only solves the insufficient supply of eggs.
The price of the first prize soup increased.
"Okay, I know, there is a supply of 1,500 eggs every month. Can this be guaranteed?" Xiao Chu asked lightly.
Manager Liu nodded slightly after hearing this question: "One thousand five hundred pieces is not a problem. There are about two thousand pieces in stock in our restaurant now."
Xiao Chu slapped his hand and said, "Manager Liu, each bowl of our No. 1 Soup Soup is priced at three taels of silver in the future!"
Manager Liu was a little confused after hearing Xiao Chuzhi's words. Could this little boss be crazy?
Three liang?
You should know that the monthly money in a restaurant is less than three taels, but this bowl of egg custard sold for their monthly money?
Is this too profitable?
Xiao Chu doesn't care. Anyway, what you need to do hunger marketing is this kind of gimmick, giving people a feeling of supply exceeding demand, so that you can make a lot of money.
"One egg, five copper plates, five eggs make a bowl of top prize soup. The profit between them has increased by more than ten times!" Manager Liu sighed in his heart.
However, Manager Liu also knew that only the top scholar's soup could be made by their Yuelaiju family. This is the reason why the so-called "scarcity is precious" may be said.
"Manager Liu, remember that the quantity of the 1st Yuan Soup on the first day was thirty bowls, and the quantity supplied every day was ten bowls, and each table was only one bowl, and no more than one bowl was sold, even if the customer added it.
Even if you don’t sell the money, you must remember it!” Xiao Chu said slowly.
Manager Liu nodded, a little confused. If the sales methods of the little boss were successful, Yuelaiju would not be able to become popular.
However, what Manager Liu didn’t understand was that since egg custard is so expensive, of course, the more it sells, the more money it makes. Why only sell ten bowls a day?
It's really strange.
Of course, Manager Liu doesn’t understand that the essence of hunger marketing is here!