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Chapter 160 Public Beta Marketing

The product I've been thinking about for so long finally takes shape.

Although it can only be considered a semi-finished product for the time being, and many functions are not yet complete, Su Yehao is still very happy.

On my father's side, as housing prices in Hong Kong City have cooled down and entered the cold winter, it would be advantageous to go to the north to negotiate for land. The difference between the two trips is likely to be several hundred million, so Su Yehao is not in a hurry, but is afraid that the negotiation will be too fast.

The Cultural Tourism City project has not yet been approved, and we have only made preliminary contact with the price, which is just in line with Su Yehao's ideas.

Looking at the Yahoo stock I invested in, the stock price reached as high as US$51. Unfortunately, I failed to seize the opportunity to sell it. In the second week of the semester at the University of Hong Kong, the stock price fell back to US$45.

Twenty to thirty million dollars were just gone.

Su Yehao had the illusion of sitting at the gambling table with more than 200 million chips stacked in front of him. His heart was so small that he really couldn't stand this stimulation.

The family business has been left aside for the time being, and investment and financial management have also been put aside.

With the initial completion of the TAT chat room, Su Yehao first focused on entrepreneurship and set his sights on various universities in Hong Kong, especially the University of Hong Kong.

He wants to copy the miracle of Zuckerberg and Facebook.

September 12th.

Su Yehao specifically contacted Wong Tai Sin, a casino feng shui master, and learned that it was a good day to do business.

With the thirty newly recruited marketing specialists, after contacting the principal and saying hello, he set up a stage in the school dormitory area, with a huge yellow poster five meters by eight meters long, with only large black characters written on it - "

Download the TAT chat room and come together if you are friends!"

It is paired with a yellow and black logo that cost a thousand yuan to have someone design it.

Below, in barrage mode, it says "Chat on TAT", "Fall on TAT", "Fall in long-distance love on TAT", "Want to save phone bills on TAT"...

Simple and stylish.

Regarding today's publicity, Su Yehao personally took the lead and found someone to make a detailed marketing plan.

For example, buying ads on Yahoo, placing ads around the campus, and inviting a mysterious celebrity, etc., a total of more than ten plans were made.

Su Yehao gritted his teeth... and got two million Hong Kong dollars from his mother.

Tang’s mother was very willing to give money, which was considered as supporting her son’s business. For such a son, of course his mother loved him.

A total of two million was used for publicity, and a bunch of fans, lighters, facial tissues, ballpoint pens, diaries and other small gifts were purchased.

[To be honest, I have been using Yeguo to read and catch up on books recently. I can switch sources and read aloud with many sounds. www. Android and Apple are available.]

The product has not yet been tested by the market, it is just a test version. It is undoubtedly a bit fierce to use this kind of intensity in the early stage.

Compared with many fledgling entrepreneurs, Su Yehao obviously won at the starting line.

Not everyone can ask their parents, grandparents, or friends to get money when they start a business. If that doesn't work, there are also financial products with a total value of nearly 300 million Hong Kong dollars that can be sold.

Knowing that the small boss was rich but spent money like water every day, project director John Zhou was still frightened.

I'm afraid that I just found a job and will be unemployed after the project fails within a few months.

September 12th, around nine o'clock in the morning.

Looking at the big stage near the dormitory building, John Zhou got vaccinated in advance and told Su Yehao:

"Any new program will have some problems after it is launched, such as crashing suddenly, messages not being sent, etc. I have people responsible for monitoring the forum and solving emergencies at any time. There will be someone on duty tonight in the company. The key is ICQ

It is very popular among students now. AOL chat rooms charge a fee. The number of users in Hong Kong City is relatively small. We are mainly competing for the market with ICQ. It is difficult to say how the situation will be for the time being. Boss, you must be mentally prepared, just like a warm bed, etc.

Wait until it gets hotter.”

Understand what John Zhou means.

Su Yehao rarely experienced the passion of entrepreneurship, and now he is full of infinite longing for the future. Gu

Money itself cannot bring this kind of happiness. Making money with your own hands and asking for money from home are completely different things.

He told me: "I know, I will figure out a way for marketing and promotion. You are responsible for doing your best to make the most reliable products. If you can't even win the market in Hong Kong City, I might as well go home and wash up early."

Give bonuses when it’s time to give them bonuses, and hire people when it’s time to recruit people. Anyway, the product quality must be good... I’ll make another call and ask, how many registered users do you have?”

John Zhou was slightly speechless.

The TAT chat room just went online this morning, and it has only been full for more than an hour.

But when the boss spoke, John Zhou contacted his subordinates and answered: "Forty-seven."

"Huh? There are so many. Company employees have downloaded them, right? Do they count?"

Su Yehao's excitement was written on his face, and he invested a lot of money one after another, and finally saw the day when he had the opportunity to make his money back.

"...The employees of the company have tried it on a total of thirty-two computers. In other words, the advertisement was placed here for more than half an hour and attracted more than a dozen people?"

When Su Yehao heard this, he was a little discouraged.

Then I heard John Zhou throw cold water and added: "No, people can register multiple times. Maybe someone didn't choose a good account, so they repeated the operation. It will take a few days to know the number of active users."

The best situation is nothing more than a dozen real users, all active.

Su Yehao smacked his lips, feeling like a roller coaster. He waved to an employee from the marketing team and told him:

"The sixth plan is ready to start. According to the colleges of the University of Hong Kong, all registrations are completed. As long as students join, you will pretend to be female classmates. Have your avatars been made in advance? Change them to big beauties. When typing, your tone should be S.

-ao, it’s a pity that I can’t post pictures, so I’ll look for a reliable website and link directly to it, and I’ll give you benefits!”

"Okay boss, I'll do it right away!"

The team leader responsible for marketing tasks immediately handed over the instructions.

Su Yehao touched his chin and felt that since a beautiful girl like Zhao Yimeng would be interested in the "welfare website", other students should also have a deeper impression of the TAT chat room.

Su Yehao accidentally clicked on the website these days. It only had some pictures and novels, and the loading speed was still slow. It was easy for people to lose patience.

Sometimes, look at the face in the top half of the picture first. If the face is not good-looking, there is no need to continue loading the rest.

Don't ask Su Yehao how he knew it. Of course it was just in computer class when his hand slipped accidentally.

When a new product comes out, it always needs to find some gimmicks and highlights to attract the attention of users.

Nowadays, there is a lack of resources on the Internet. The only highlights that Su Yehao can think of are collecting "welfare websites". Fortunately, college students are already adults, so there is nothing taboo about them.

In order to accumulate the first batch of users and successfully promote the TAT chat room, the so-called "Sixth Marketing Plan" came into being.

As for the news spread about the "mysterious singer" coming to HKU, it belongs to the eighth marketing plan.

As a price for inviting the singer, Su Yehao released the copyright of "Today Next Year" and allowed the singer who had negotiated with him to cover it.

The tribute song "Young China" helped Mr. Su gain a foothold in the mainland and was regarded as a benchmark for casino entrepreneurs.

Ever since I appeared on the "Xinlian Zaobao" and was tricked by Su Yehao into investing in the north, there have been many benefits, and I have almost never encountered any dissatisfaction. The authorities are even willing to release a good piece of land in Pengcheng.

It would be difficult for anyone else to get such preferential treatment, and it would be smooth sailing and a green light all the way.

Now the right to cover "Next Year Today" has also given Su Yehao the opportunity to invite singers to the platform for free to promote the TAT chat room.

It seems like nonsense, but it doesn't waste any resources.

There is still one song left, "Under Mount Fuji", which may come in handy one day...


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