When it comes to investing, it doesn't matter if you keep a low profile.
Now if you want to sell your products, you need visibility and marketing strategies.
Simply choosing rigid advertising for publicity will not only cost a lot, but the effect may not be very good. The more Su Yehao thinks about it now, the more he feels that it is better to "actively dedicate oneself" and create some topics to attract attention, and maybe it can achieve miraculous results.
Others in the company cannot bear the burden of supporting the scene. Only Su Yehao personally takes action in this matter to gain attention.
Wanting to create topics and create a persona in the minds of the public is undoubtedly a difficult science.
If the positioning is set well, everyone will be happy, but if it is not set well, it may be criticized by a lot of people, so Su Yehao made a temporary decision to set up a special public relations team to recruit talents from the entertainment industry and official circles, and brainstorm...
Pei Xinyao and his wife came to Hong Kong City that evening and invited Su Yehao to dinner at the golf club.
Regarding the villa land, Su Yehao wanted to buy it, and the couple wanted to sell it. It took them four or five minutes to negotiate a price of HK$255 million, which was more than 20 million lower than the price they offered last time.
, combined with the downward trend of land prices, everyone is happy.
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Xiao Nizi accompanied him to dinner and found that Brother Hao was extremely calm when discussing a business worth more than 200 million yuan. He thought to himself that he was indeed different from before. He had become mature, stable and super charming.
It's just a simple purchase and sale, there is no need to negotiate any differences.
Before leaving, the couple specially gave Su Yehao two bottles of whiskey. It was an old whiskey brewed by Yunding Distillery in 1919. It was seventy-nine years ago and was bottled in 1970. It was packed in a gift box made of cowhide.
, the current market price per bottle is around 20,000 pounds.
Su Yehao has never been used to drinking whiskey, but this thing has become a collection. After thanking him, he took the gift home and contacted the bank again to pay for himself.
If nothing else happens, we can take over a large piece of vacant land next door within two or three days.
As for how to plan and design, we will need the help of professional designers. Including construction costs, the total value of the garden is as high as 300 to 400 million Hong Kong dollars. It would be terrible if it was messed up.
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First Quanye Bank is still so reliable.
As long as Su Yehao's needs are reasonable, they dare to provide loans, the approval speed is extremely fast, and the loans can be made at any time.
The land transfer contract was still being drafted. Su Yehao first took the time to have a meal with Uncle Qiu's son Qiu Yaohe in the Taiping Pavilion. During the period, they drank and chatted, and the atmosphere was a bit cold.
There is a few years difference in age between the two parties, and their conversation is not speculative.
After Su Yehao returned home at around eight o'clock, Nangong Tian prepared a cup of yogurt for him and curiously asked:
"You came back so early. How was your chat with him? Did the guy give up?"
"Generally, I want to persuade him to invest, but the guy is thinking about my TAT Communications Company and talks about acquiring my project for 80 million. It seems that he is determined to enter this industry."
When he first heard about the Chinese New Year, Su Yehao was nervous for a while. After a few days, he is now quite calm.
On our side, we need capital, talent, and long-term planning. By the time Qiu Yaohe comes up with the product, the mainland and the surrounding markets in Hong Kong may have been completely taken over by TAT. There is no need to compete with a company that has repeatedly failed.
The second generation competition.
After hearing this, Nangong Tian exclaimed: "Eighty million? Brother Hao, your company is so valuable!"
"It's just Hong Kong dollars, the business has just started, 80 million is nothing, I won't sell it if you give me 800 million."
Su Yehao took off his coat and continued: "Don't act like you have never seen the world. My company is going to giants like Microsoft and Oracle. When the time comes, I will make a fortune and buy an island in Hawaii."
you play."
"Okay, you will be the owner of the island, I will be the wife of Yazhai, and Jiang Yu will be the maid."
As soon as Xiao Nizi finished speaking, Jiang Yu, who was innocently involved, had a blank look in his eyes, and then rolled his eyes, too lazy to take the trouble.
After only drinking half a bottle of red wine, Su Yehao was not drunk at all. Sitting on the sofa, he continued to tell:
"I just saw that Uncle Qiu's son was showing off his talents, and he proposed to acquire my company. He suddenly interrupted what I wanted to say, and I didn't even have the appetite to eat. Facing a person like him, even three cows can't pull him back. I'm afraid it will be very difficult.
It’s hard for him to give up, but there are so many failed startups, they may not block my way, and he might lose all his money before it grows.”
Hearing this, Jiang Yu turned his head and asked: "I heard you say before that you wanted to go to the European and American markets to make money. How is the situation recently?"
"It doesn't feel good. I am the sole proprietor of a company in Hong Kong City. If others can't make money, of course they won't let me play. Firstly, there is no exposure, and secondly, there is a lack of support from all aspects. It is difficult to stand out.
of."
Su Yehao drank yogurt, and after thinking briefly, he said:
"TAT's personal space is too closed, meaning you only interact with friends. We like this model, but it may not be adaptable to the European and American markets. They are carefree and like to socialize. I think I should consider re-developing a product specifically for the European and American markets.
needs, repositioning, redesign, network transmission speed continues to become faster, the 3G standard will be released in a few years, and new markets will be created by then."
before.
Su Yehao feels that taking part of the mainland's Internet market share is enough, and the profits are so big that he can survive. However, the number of mainland Internet users currently does not exceed one million, the development speed is too slow, and the ceiling is too low.
In the short term, Su Yehao's entrepreneurial enthusiasm was restricted by the narrow market space.
Under such circumstances, it is reasonable to shift the target to overseas markets.
However, he has always been worried that bringing out his ideas too early would lead to unnecessary competition. He always felt that he was constrained by the level of technological development and that the opportunity for wild growth had not yet come.
Take the TAT instant chat program, for example. Recently, similar projects with obvious traces of imitation have appeared in mainland China and nearby markets. Although more advanced products have not yet appeared, the risk does exist.
If Su Yehao doesn't find a way to expand rapidly, he is leaving space for others to develop. Even if he develops products, it will still be easy to make wedding dresses for others.
There are people imitating it in mainland China, not to mention the American market where there are many experts.
Maybe someone else will get inspiration from Su Yehao's industry and quickly develop a more popular product. Wouldn't that be a tragedy?
Based on this consideration.
Similar to Facebook's idea, Su Yehao has never come up with it and wants to wait until the market matures.
The so-called maturity probably means that after the network transmission speed is enough to support fast loading of images, the number of Internet users will inevitably be larger.
However, when he realized that Qiu Yaohe seemed to be stepping on his shoulders to open up the market in the United States, he felt that he had to speed up his pace.
We are considering making changes to TAT in response to the needs of the European and American markets, such as adding a "people nearby" function or an alumni function similar to Renren to enhance social interaction.
If an international version of TAT is separately spun off and operated separately from the current TAT, it will not only be easy to enter the European and American markets and obtain financial and technical support, but also prevent others from taking a ride on the future mainland market.
Cheap.
As soon as the idea came up, Su Yehao immediately felt capable. He seldom indulged in work that night and spent half an hour tinkering with a plan.
The next day, I handed the plan to John Zhou and continued to improve it based on the big framework. I also found an agent for help and registered a new company...