After Roger Cruyff, recommended by John Zhou, was appointed as the interim CEO of TVT Network Company, he submitted a military order to Su Yehao that the weekly active users would exceed 700,000 and the daily active users would exceed 450,000 by the end of the year.
There are several reform measures. The first is to link bonuses and benefits with performance. The second is to move to open offices. The third is to further expand talent recruitment and open up channels for recruitment from Stanford University. The fourth is to wait for product upgrades and will come up with
A quarter of the US$10 million advertising and marketing budget will be spent on media and public relations.
In addition, TVT real-time chat software is also trying to acquire news websites, online forums, e-mails and electronic games, etc., in an effort to increase daily active users to three million next year at a cost of at least US$60 million.
Budget.
Seeing that the newly recruited CEO is so fierce, what reason does Su Yehao have for not agreeing?
Although it costs a lot of money, as long as the money is spent wisely, there is no need to feel bad. If TVT's daily active users exceed three million, the valuation will be at least one billion US dollars.
It is different from today's half-dead ICQ. The cost of customer acquisition is decreasing, and it has found a monetization direction, that is, membership-virtual products-games-advertising. Although it has not yet been realized, it can sell investors that "it will make money in the future."
"the concept of.
After reading Roger Cruyff's report, and then looking at ICQ, which has been drastically rectified by McKinsey & Company, there are quite a few executives who have recently taken the initiative to contact Su Yehao to express their loyalty, provide opinions, and try to prove their own value.
Su Yehao finally figured out that he was only suitable to help find the general direction and do some logistical work. If he really managed those companies, the results would probably be very miserable.
This is mainly because one's own abilities do not match the scale of an increasingly large enterprise. It is okay to run a small start-up company, but managing thousands of people is like being confused and blind. You neither understand nor know how to do it.
Seeing that his company suddenly became in order, he thought that even if he took action, it would be difficult to reorganize the company into this state in such a short period of time.
Moreover, as a big boss, it is very offending to do it personally, and it is easy to use excessive force and have the opposite effect.
This made Su Yehao think more and more that his idea of taking full control of the company by manipulating professional managers was correct... He did not feel this way just to be honest and lazy.
…
After the summer vacation, we continue to return to Hong Kong City.
Living back in the luxurious house on Tai Long Bay Road, it is a comfortable place. In the annexed courtyard, the construction team is busy and has begun to lay the foundation to build a European-style small castle on the hill formed by digging out the lake.
Spending money every day is like running water, but fortunately, you earn back more money.
On the Nasdaq, stock prices have been rising, including Cisco and Amazon, which have chosen to split their shares. Even Yahoo, which just split its shares at the beginning of the year, the board of directors is considering "getting three shares for five shares" or continuing to "get one for one"
", thereby lowering the stock price and further increasing the liquidity of the stock.
As users increase, costs decrease, and a large number of advertising customers are attracted, except for Amazon, which focuses on e-commerce business, the performance of many Internet companies has only doubled compared with the same period in the first half of last year.
Cisco, which Su Yehao has heavily invested in, has also won a large number of orders, and its performance is rising steadily.
Under such circumstances, Su Yehao got over his addiction to stock trading, and then the financial reports for the first half of the year were released continuously. The third quarter had a good start. In the past week, he earned more than 70 million U.S. dollars, and a large amount of hot money poured into Nasdaq.
Keep the stock price rising.
It is too difficult to make money in other traditional industries, but a new round of opportunities finally appears, and the myth of wealth creation spreads around the world, which is of course very tempting.
Su Yehao really doesn't have to worry about making money.
It’s August 6th.
Jiang Yu, who finally straightened up and became a woman, was wearing a newly bought swimsuit and cooling off with Nangong Tian in the swimming pool.
Su Yehao stood by the window of the study room on the second floor, drinking Feizhai Happy Water and talking on the phone with Master Jiang about business.
Master Jiang told him on the other end of the phone: "The summer vacation in the Mainland is long, and the customs clearance port is almost overcrowded with tourists coming to Hong Kong. The hotel knows that business is good, and has also tried to increase prices. The group of tourists who had booked before were only
I can continue to live there, but my profit has been greatly reduced, and my heart is bleeding."
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If you do free travel business, you can only earn some handling fees and service fees.
What really makes money is group tours. Excluding the expenses of attracting customers from the mainland, the gross profit margin can be about 20%, and accommodation accounts for the bulk of the expenses.
Su Yehao is still a little impressed with these data.
Continuing to stare at Jiang Yu, he suddenly felt that it seemed strange to talk to Master Jiang while looking at his daughter, so he simply came to sit down at the desk and said with a smile:
"It's a little less money, but it's still a profit. At worst, we just treat it as a joke. Others temporarily increase prices, but we don't. Such a comparison shows how conscientious our company is, and reputation is the most important thing in the tourism business."
After Mr. Jiang became the general manager of Hong Kong Hao International Travel Company, he felt like he had a second spring. He suddenly regained the passion of his youth. Recently, he has been around the company all day long.
He waited for Su Yehao to finish and then explained:
"What I mean is, do you want to spend more money to open more affordable hotels? Now that the housing prices in Hong Kong are low, many houses cannot be sold. If they are packaged and rented back, there should be a market. No one realized that there would be so many inland hotels before.
People came to travel, and the market suddenly exploded. Even if you sell fish eggs on the roadside in Tsim Sha Tsui, you can earn 100,000 yuan a month!"
After hearing this, Su Yehao thought about it carefully and felt that there was at least twenty years of tourism dividend period, and it was very safe to invest in the hotel and tourism industry.
Even though he no longer cares about the hard-earned money, who doesn't mind earning too much? Anyway, he doesn't have to worry about it personally, so he said: "With the strength of the company, it shouldn't be able to lend too much money, right? If I refinance, wouldn't it?
All your shares will be diluted."
Knowing each other, Master Jiang couldn't say anything stupid like asking him to borrow interest-free, so he only said:
"I have calculated that if we borrow 15 million from the bank, we can probably get 500 to 700 more rooms, which will be comfortable to live in. 90% of tourists just want to save money and use the money to buy
Things, the rest will come slowly."
"...Don't be slow. I will look for a suitable building in the next few days, buy it directly, and open a few more hotels myself. Then we will cooperate and make money together, and try to get it done before the winter vacation."
Su Yehao happened to feel that housing prices in Hong Kong City had fallen to the bottom, and they were likely to rebound in the future.
Compared with the high point of the previous two years, the average house price in Hong Kong City has dropped by about 60%, especially for the old, poor and small ones, no one cares about it at all.
In addition, the bank contacts him from time to time and asks him if he wants a loan. If he comes back with a few office buildings empty-handed, he can earn not only room fees but also money from the appreciation of the real estate. It is also very beneficial to the travel company and can improve service quality and competition.
force.
It's a good thing to kill three birds with one stone, and at the same time, you can spend some money to have fun and satisfy your consumption desire.
When Master Jiang heard Su Yehao say that he opened his own hotel, he immediately smiled and said: "It's okay. With this kind of market, opening a hotel will definitely not make a loss. Besides, we still have stable customers. If we earn back the money to buy the property in a few years, the rest will be gone."
It's profit, which is much better than giving money to others..."