As one of the largest home appliance manufacturers in the mainland, Midi has no need to worry about its brand influence, sales channels, and production processes.
I made money selling home appliances last year, and Su Yehao helped me manage my finances. I just need to continue to position myself in the mid-to-high end and develop forward.
The specific details of business management have never been the focus of Su Yehao's expertise.
However, in the future, using the Internet for advertising or conducting online sales, his strength will undoubtedly be of great help.
But it’s a bit too early to talk about this now, and the scale of Internet users has not yet reached a certain level.
Occasionally use TAT, TOT, Yinhai Portal and other advertising to deepen people's impression of Midea. Over time, as long as Midea Group makes no mistakes, it will be a matter of time before it stands out.
Just because the Su family has become the majority shareholder of Midland Group and is consistent in making decisions, they have already won at the starting line.
Several other leading home appliance manufacturing companies have more or less certain shortcomings, such as inefficient decision-making, unscientific business philosophy, inconsistent public support, limited R&D investment, etc.
However, the Su family responded to the problem in a timely manner. With the major reshuffle last year, the reform of the business department was successfully completed, and the right to speak has been restored to Father Su.
What's even better is that as long as the performance is booming, relying on the Su family's network, the two shareholders will not dare to hold back, and it is difficult to cause unnecessary internal friction. At least in Fochuan, there is no one who has the ability to control Su Yehao and his son.
, the ferocious dragon crossed the river.
The two projects of Mr. Su's Cultural Tourism City and Financing Land have been regarded as representative examples of investment attraction. The names of the Su family and his son are often mentioned in some newspapers and news.
Combined with the upcoming celebrations at the end of the year, even those with a stupid personality would not dare to offend the Su family at this juncture.
If you file a complaint or something, it's not a small trouble that can be solved casually. A group of people will be in trouble.
An efficient decision-making mechanism will make the company's development much smoother, so Su Yehao accompanied his father to inspect the company for two days. Basically, he couldn't find any major problems. If he really had to find faults, it was just that the long-term strategic planning was not clear enough and the R&D investment was not enough.
A bit less, no core advantages compared with peers, etc.
Overall, there is still a lack of talent, and the management aspect is relatively rough.
Su Yehao feels that such a traditional manufacturing industry can completely set up a risk control department, or think tank, to learn and refer to the development experience of major overseas home appliance manufacturers, and take the best and discard the dross.
At this moment.
Su Yehao wore a safety helmet and visited an air-conditioning production factory with a high level of automated assembly lines.
He is not as old as many young workers, but no one of the Midland executives who accompanied the tour dared to ignore his presence. Someone would smack his lips and someone would pass him water, and someone would stretch his legs and someone would ask him to take a rest. They all paid attention.
Looking at him.
"This production line was ordered in June and just shipped back from Japan last month. It has the advantages of stable performance, less labor required, high production efficiency, greatly reduced manufacturing cost of a single product, and minimal space occupation.
After assembly, I just started trialing it in the first two weeks. It mainly produces the new generation products that we will focus on this year. Through my relationship with Hitachi, I found some pretty good technologies. They have low noise during operation, fast cooling speed, and are particularly energy-saving.
.”
The speaker was Qian Wanhao, the general manager of the group. He usually had a strong personality, but in the past two days in front of Su Yehao and his father, he always had a smile on his face.
Manager Qian went to Japan to study in the 1980s and joined Hitachi by chance. In 1993, he joined the newly established Hitachi mainland branch.
Taking advantage of the low competition and the limited scale of the branch, I was very lucky and went smoothly all the way to the position of president of Greater China. With an annual salary of 750,000 yuan a year, my position in the branch was second only to several people from the headquarters.
Deployed direct line.
Since being poached by Father Su, his annual salary has skyrocketed to two million yuan, which is considered a decent salary in the mainland. There are not many people with a higher basic salary than his in the country, and he certainly has the ability.
Relying on its own channels, it spent money to introduce a batch of Hitachi's home appliance manufacturing technologies last year.
This company's business in the mainland is tepid. When it encountered an opportunity to sell non-core technologies, it happily accepted tens of millions of yuan in patent licensing fees and provided air-conditioning inverter compressor parts and super TFT LCD module parts with ultra-wide viewing angles.
, fully automatic washing machine and refrigerator production lines, etc.
Finding ways to learn foreign technology is the mainstream development idea of domestic home appliance manufacturing companies at present.
Putting aside whether the technology has been eliminated, it is a skill to be able to buy sub-first-tier manufacturing processes. Unfortunately, Hitachi does not intend to provide the most advanced air-conditioning inverter compressor technology, and will only sell finished parts to Midi Group.
[To be honest, I have been using Yeguo to read and catch up on books recently. I can switch sources and read aloud with many sounds. www. Android and Apple are available.]
But even if it is bought with money, there is still a chance to stand out in the market.
It must be admitted that Japanese companies are very good at manufacturing home appliances these days. They are still the mainstream in the international market, comparable to some companies in Germany and the United States, and have price advantages.
Su Yehao doesn't think it's a big deal if the food has to be eaten one bite at a time. Once the production process reaches a new level and he masters the technology thoroughly, with his resources in the United States, he might still have the opportunity to take the United States to seize the international market.
The Japanese home appliance market.
Su Yehao came to a conference room, tried out the air conditioners being produced, and asked: "What level of product is this in Japan?"
"...Mid-range, mid-range is on the high side, with a cooling capacity of 1.5 HP, it is considered a mainstream product in Hitachi. Combined with our company's technology, the shape is also quite beautiful. It is considered high-end in the mainland market, and can satisfy the needs of twenty to twenty-five-year-olds."
The demand for bedrooms with square meters is not a problem.”
After spending a sum of money to buy a compressor for research and development, Manager Qian is quite confident about the new products that will be launched this year.
Su Yehao doesn't know much about home appliances, but the cold wind blowing on his body is relatively strong, and the noise is controlled within a comfortable range. Especially after turning on the sleep mode, it feels not much different from what he used in his previous life.
The performance is similar, but the competition is nothing more than stability, energy saving, and price advantages.
Thinking of the price, Su Yehao then asked Manager Qian:
"At present, the company's sales channels are still following the route of regional agency distribution. Are there any large chain shopping malls on the market? Like Japan's Yamada Electric and BIC CAMERA?"
When he first learned that his father was financing Midea Group, Su Yehao took the time to investigate and even went to Japan for inspection.
Later, I found out that I didn't get involved, and my development was pretty good. In addition, my family was gradually running out of money, so I just stopped caring about it.
Manager Qian has lived in Japan for six years and worked for Hitachi. How could he not know about these two Japanese chain home appliance sales giants? He immediately shook his head and replied to Su Yehao: "It doesn't seem to be available in the mainland. Anyway, I haven't heard much about it."
I have said that there are many shopping malls selling small home appliances, but they still rent stores to agents, and self-operated large-scale home appliance chains... I have no impression of them, what about you?"
Other executives present also shook their heads.
Seeing this scene, Su Yehao knew what was going on and immediately smiled and said:
"Self-operated chain stores are the general trend. They don't exist now, but there will definitely be ones in the future. When negotiating with agents to join, don't completely block our retreat, and try to avoid regional monopoly. Who should sell our products?"
"However, don't offend the dealers. Product prices cannot differ too much, and we must be careful to guard against malicious dumping competition."
"Also, try to increase the mobile phone manufacturing business. I haven't heard of anyone producing domestic mobile phones. If we have a very cost-effective product and can create a new business, I can find a way in the United States.
, help you..."
He said here that a group of people take notes in small notebooks, no matter what they think in their hearts, they do enough on the surface.
Father Su is old and doesn't want to stand under the air conditioner and get cold.
Seeing this scene, the corner of my mouth twitched, and I thought to myself that it's really rude. It's such a big thing, why should I discuss it with myself? Why did I suddenly make the decision?
I had an inexplicable feeling of being usurped, and I was speechless for a while.