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Chapter 37 Marketing Methods

Of course, sharing is risky. If sales are not good, you won’t make much money.

As for the buyout, Jia Yun can get five hundred taels of silver no matter how much the sales volume is, and she can get money every time she submits a manuscript.

Jia Yun tried to ask: "Can you give me a 15% share of the price?"

Cheng Huanian said frankly: "This is not possible."

"The 10% price share I gave you is already high. Some profiteers only give you half a share of the price. What's worse, they don't want to give the author a share and just buy it out at a low price."

"Because you are a martial arts student in Class A of Jing's Martial Arts School and a descendant of the Jia family, and because I am very optimistic about this martial arts novel, I will give you a 10% share of the price."

"Also, let me tell you frankly, looking at the nine booksellers in Beijing, it is estimated that except for me, the other eight people are unwilling to publish "Dragon Babu", either because they think the risk of losing money is not small, or they think it is a wicked way."

"My Qi Bookstore has rich experience in selling novels, and "The Eight Parts of the Dragon" is another rare masterpiece. I will print and publish this martial arts novel, and it will not be difficult to sell it."

"However, this martial arts novel has too many words, and the cost of printing and publishing is high. Even if I have a large amount of wooden movable type, which can be printed with wooden movable type, the cost will still be high. Shipping it to other places for sale will also cost a lot of transportation. In other words, the investment will be very high. big."

"I can also tell you frankly that for every copy of this martial arts novel sold, as a bookseller, I can only make a profit of about 20% of the price."

When Cheng Huanian said this, his demeanor and tone were frank, and Jia Yun felt that his frankness was not a disguise.

Now that things have come to this level, Jia Yun can't push herself further.

Jia Yun said: "Whatever you get, you get it, but I have a request."

Cheng Huanian asked: "Brother, what do you want?"

Jia Yunbin said politely: "Sir, you are a knowledgeable and wise person. I guess you also know that people like our Jia family have many rules and will think that a martial arts novel like "The Eight Parts of the Dragon" is a crooked way. But I am now He’s so young.”

"This time I am asking you to publish this martial arts novel on behalf of my friend. If my family finds out about this, they may not like it."

"So forgive me for having the guts to make a request. I hope you won't tell anyone that I asked you to publish this martial arts novel."

"If you don't tell this story, I, Jia Yun, will definitely be grateful to you. From now on, your husband will be a person worthy of respect in my heart."

Cheng Huanian thought for a while and said: "I can agree to your request, but I also have a request. It is not made to you, but to your friend who wrote this martial arts novel. Please convey it."

Jia Yun said: "Sir, please tell me. I will listen carefully and I will convey it later."

Cheng Huanian said: "Tell your friend that there should be no rebellious content when writing this martial arts novel. I will personally review the manuscripts you give me in the future. If any rebellious content is found, there is a danger of being held accountable by the government. I will delete it on your behalf, and I will also write this in the contract."

Jia Yun smiled and said, "Okay."

Jia Yun had paid careful attention when writing, and there should be nothing dangerous. Cheng Huanian personally reviewed it, which was also a check for him, so that the safety factor of this martial arts novel would be increased, but he was eager to do so.

Cheng Huanian said: "Then it's settled, you'll sign the contract in three days."

"As I said just now, I will inquire about your situation, confirm whether you are a martial arts student from Class A of Jing's Martial Arts School and a descendant of the Jia family, and confirm whether you are tricking me just now."

Jia Yun reminded: "It's okay to inquire, but when you are doing so, sir, don't spread the word that I asked you to publish "The Eight Parts of the Dragon"."

Cheng Huanian smiled and said, "I know."

Jia Yun then asked: "Regarding the marketing of this martial arts novel, how did your Qi Bookstore do it?"

Cheng Huanian was confused: "Marketing?"

Jia Yun said: "It's the method of selling books, what method should be used to sell books."

Cheng Huanian suddenly said: "Brother, do you still care about this kind of thing?"

Jia Yun smiled and said: "This matter also has something to do with me. The more books I sell, the more money I will receive from my share."

Cheng Huanian nodded and immediately told Jia Yun the marketing method of Qi Bookstore.

This matter is not a secret, because the advertising and marketing in this world is low-level.

There are two main methods for marketing Qi Bookstore.

The first is to find old customers for sales. Qi Bookstore has some old customers who like to read Qiwen and can afford to buy books.

The second is to place billboards at the door of the bookstore, place the books to be marketed in a conspicuous position of the bookstore, and let the bookstore clerks sell them to the customers who come to the door.

After hearing this, Jia Yun said: "Sir, I have two other methods here. Can you tell me about them?"

Cheng Huanian was curious: "Oh? What can you do?"

Jia Yun said: "The first way is to find a storyteller to talk about "The Eight Parts of the Dragon", or even pay the storyteller money for it. I believe "The Eight Parts of the Dragon" will attract customers. If the guests like it, the storyteller will be favored.

Welcome, this matter will be good for storytellers."

"The more storytellers talk about it, the more people will know about "The Eight Tribes of the Dragon". If these people continue to spread the word, more people will know about it, and naturally more people will come to buy the book."

"The second method is to print some leaflets. The so-called leaflets are to print on a piece of paper the introduction of "Dragon Babu" and the location of the bookstore where the book is sold. The length of the introduction should be short and engaging."

"Distribute this kind of leaflet in places where there are many scholars or wealthy people to attract people to buy books."

These two marketing methods were low-level in previous lives, but they are novel in this world.

Originally, Jia Yun planned to talk about a few more marketing methods.

For example, bring the ubiquitous "psoriasis" advertisements from the past life into this world.

After thinking about it, I decided to forget it. If "psoriasis" stickers are posted everywhere in the streets and alleys of Shenjing City, it will arouse the dissatisfaction of the government and cause trouble.

With the existing marketing methods of Qiwenwu, plus the two methods mentioned by Jia Yun, it should be possible to make "Dragon Babu" a best-seller.

Cheng Huanian's eyes lit up after hearing this. As an experienced bookseller, how could he not understand the beauty of Jia Yun's two methods?

Cheng Huanian said excitedly: "These two methods are very good. Brother, did you come up with this yourself?"

Jia Yun smiled and said: "Yes, sir, although I am a martial arts student, I am also interested in business. I like to think about business in my spare time."

Jia Yun knew that now he had to make Cheng Huanian pay more attention to him, and Cheng Huanian would be more likely not to spread the news that he asked Cheng Huanian to publish "The Eight Parts of the Dragon".

Cheng Huanian was puzzled, thinking that in a wealthy and wealthy family like the Jia family, there would be such a talented person in business at such a young age.

Cheng Huanian praised: "My brother is really a genius sent from heaven. At such a young age, he became an excellent martial arts student in Class A of Jing's Martial Arts School, and he is also so talented in business."

Obviously, Jia Yun's weight in Cheng Huanian's heart is even heavier.

Jia Yun pursed her lips and smiled: "Thank you, sir."


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