Strictly speaking, this statement is not accurate, because Federer has not retired and is still the most profitable player in the entire professional tennis world.
The correct statement should be, who can become the next superstar? It is not just about the performance on the field, but the commercial value in the global market.
The IMG agency has set its sights on Gao Wen.
This is a natural and logical choice, from performance to market to topics, from playing style to personality to popularity, there is no doubt about it.
This time in Miami, the IMG agency is preparing to "strongly promote" Gao Wen to further expand Gao Wen's mass base and initially establish a brand effect.
Looking at it from another perspective, maybe Federer's absence is not so bad.
Soller had to raise his chin slightly to see Gawain, but when he looked over, he could feel Gawain's polite gaze, like a spring breeze.
There is no feeling of condescension at all.
I have to say that the feeling of talking face to face is eye-catching. No wonder Gao Wen has won countless supports among fans.
"Relax, there is no need to be nervous."
Soller said with a smile.
"This is also half of your home court. You can enjoy the home court treatment. You can enjoy everything that Indian Wells has in Miami; you can also enjoy it in Miami if it doesn't exist in Indian Wells."
IMG Group is Gao Wen’s strong backing.
This year in Miami, the publicity treatment that Gauvin received was on the same level as Nadal, and even slightly higher than that of Djokovic and Murray.
Of course, the difference is not much. Strictly speaking, outsiders can hardly feel the difference in treatment. They can just treat Gawain as the Big Four.
However, subtle differences can still be seen within the event, and the related activities organized around Gao Wen's arrangement show the superstar treatment in detail.
The simplest and most intuitive thing is that Soller received Gawain personally and received the highest standard of treatment, which also means that the other three giants did not receive such treatment.
but……
Tobias didn't buy it at all, and without waiting for Gawain to speak, he directly cut off the nonsense and made complaints at his fingertips, "You should be the one who is really nervous, right?"
There was a smile in Gawain's eyes, and he said appropriately, "So, this is the home court treatment, the atmosphere of father and mother quarreling at home?"
"of course not!"
"Who quarreled with him?"
At the same time, Tobias and Soller both spoke in denial. The audio tracks overlapped and it was impossible to tell who was saying what. The scene was a bit funny.
Tobias glared at Soler, then looked at Gawain speechlessly, "You guy, you don't even look at the target of your pranks!"
As a result, Gawain muttered silently, "I've found the right one."
Tobias:……
Soller:…
The two exchanged glances, and finally couldn't hold it back and both burst into laughter.
Soller glanced at Tobias with some sympathy, "Young people are different now. They don't have stage fright at all. We old guys can't do it anymore."
Tobias shook his head and replied solemnly, "You are not good. I am very good. I have always been very good."
Soller was furious.
Tobias was very happy. Normally, in front of Gawain, his words couldn't take advantage of him, so that his sharp edge had become dull; now in front of Soler, he regained his former temperament when both of them were still small employees in the company.
I feel very happy watching Soller look deflated.
Soller ignored Tobias and turned to look at Gawain very calmly, "He must have hit the wall frequently in front of you and couldn't take advantage at all, so he started blustering in front of me and tried to prove to you that he
Very powerful. Gawain, let me tell you, all old people are like this."
Tobias, with his back full of arrows, is comparable to a porcupine.
Gawain: It’s very hard to hold back your laughter.
Soller also showed sympathetic eyes and patted Gawain on the shoulder, "My child, you are only nineteen years old. You have endured too much compared to your age."
Gawain: Look up at the sky.
Fortunately, the destination is not far ahead.
"Sunshine Double Crown" each has its own merits——
The main theme of Indian Wells is vacation, spending a short vacation in the desert away from the hustle and bustle of the city.
Miami's main focus is entertainment. Join a grand carnival on the island, with everything you need to eat, drink, and have fun.
Naturally, the two events have different characteristics.
Surrounded by green trees, beaches, oceans, and blue skies, the Clanton Park Tennis Center is a grand carnival party. From a distance, you can see Ferris wheels, canoes, jet skis and other rich and diverse entertainment projects; truly enter
In the park, you can see a variety of food, toys, and landscapes displayed, guiding fans all the way to the tennis courts.
Looking around, the lush forests and the rippling blue sea fill the eyeballs, and the colorful colors bloom proudly among the green and blue.
At the same time, this city is deeply influenced by Latin America and the Caribbean. The lazy and dynamic reggae music fills the air, and the sizzling tomahawk steak conveys the charming aroma of food. Inadvertently, it appears in the corner of the eye.
Capture the passionate dancing bikini girls passing by.
Dazzled.
Overwhelmed.
The senses of sight, hearing, smell and taste are fully opened, which is a completely different scene from Indian Wells.
When you are in it, every cell is opened, breathing in the carnival atmosphere that permeates the air, and you can't help but dance along with it.
Then, Gawain and his party successfully arrived at their destination.
A small garden.
Today, Gao Wen will meet the children here to contribute to the "Children's Tennis Day" of the Miami Masters.
Nick Bolletini Tennis School, currently the largest tennis academy in the world, is based in Florida; and the school has now become a member of IMG Academy. Every year, the Miami Masters becomes an important platform for enlightening young people’s interest in tennis.
.
This is how "Children's Tennis Day" was born. Top players came to interact with the children, not only signing autographs and taking photos, but also playing tennis together, talking together, and sharing a short happy time together.
In my heart, a tennis seed is planted.
Interaction is far more than just one interaction.
Depending on the specific circumstances of the event each year, four to six games are often arranged, and there is more than one player participating in each game, ranging from six or eight players to two or four players. This is all possible. Except for children
In addition, their parents can also follow the stars and join the carnival together.
Turning a corner, the small garden hidden behind the trees came into view, and the surging crowds of people on the third floor and the third floor instantly filled the sight.
"ah!"
"Ahhh!"
Cheers and screams resounded through the sky. From children to adults, everyone could not control their emotions. They all forgot about themselves and welcomed Gawain's arrival with the most enthusiastic and crazy attitude.
In an instant, Gawain felt like Donald Duck or Iron Man, appearing at a parade and dance in Disneyland like a mascot.
Everyone couldn't wait to raise their arms and tried to high-five Gao Wen to celebrate. One by two, they lined up in an orderly manner. It was so lively.
Immediately afterwards——
"ah!"
Screams and roars once again erupted with amazing energy, because Gawain's partner had also arrived at the scene:
