As soon as he entered the stadium, deafening cheers and roars hit his face. Even though MacDonald didn't understand what was happening, his mood was also soaring.
Before MacDonald could get closer, the young players had already surged up and surrounded MacDonald, eager to share the joy.
"Mike, look."
What appeared in front of Macdonald's eyes was a copy of the "Los Angeles Times"——
Front page headlines!
A familiar face came into view just like this.
In the center, there is a huge photo, which is Gawain's smiling face bathed in the Miami sunshine. His eyes are bright, full of confidence, and his smile is blooming.
It's very interesting that the "Los Angeles Times" did not choose the photo of Gao Wen holding the championship trophy. Instead, it chose the photo of Gao Wen standing in the center of the stadium after the final and watching the grand scene. Then, it zoomed in and zoomed in again, using this face as the
The front page of today's newspaper.
A face.
a name.
At the same time, it also means that a label, a brand, an effect, and an image create a heavy impact on the front page.
Even more impactful and convincing than the championship trophy.
Unprecedented!
You know, the "Los Angeles Times" is one of the two newspapers with the largest circulation and the most authoritative social status in the North American continent, and it is even more outstanding on the West Coast.
This is a comprehensive newspaper, not a sports media, so the headlines are often occupied by more important and serious social topics.
Of course, occasionally, the "Los Angeles Times" will choose an important sports event to occupy the front page headlines, provided that it is important enough and sensational enough.
The so-called "sensation" has a complicated definition, but it can be simply understood as having enough weight and creating enough influence at the social level and the world level.
Previously, when Gao Wen reached the top of the US Open and the Australian Open, the "Los Angeles Times" did not give Gao Wen such special treatment, but it happened today.
why?
Could it be that the importance of the “sunshine double crown” has exceeded that of the Grand Slam?
Things are not that simple.
Headlines are the best signal.
"Witness history, the birth of the tennis knight——
Gowan jersey sales have topped the list in North America for three consecutive weeks."
Details, the title is "Tennis Knight" instead of the usual "Golden Boy". It can be seen from here that the nickname of "Girl Knight" has been officially certified. From knight to face, Gawain's brand image is changing
It was built step by step and completed in just half a year.
Secondly, jersey sales?
MacDonald was stunned and blurted out, "What?"
He could hear his jaw dislocating.
No wonder!
No wonder everyone was so excited and excited just now, because they witnessed the birth of history again.
There was a chirping sound coming from the side, and I couldn't suppress my emotions.
"Really, right? Mike!"
"Can you believe it?"
"God, this is a fairy tale."
"Three weeks in a row, wow, what is that concept? Three weeks in a row!"
"Sure enough, Gawain is Gawain."
"Nike is simply winning. At the beginning, everyone laughed at Nike for doing a loss-making business."
"I think Adidas should have passed out by now."
"I was going to buy a Gao Wen jersey yesterday, but it turned out that it was sold out. The store clerk suggested that I wait for the clay season jersey to come out, but I didn't expect that it would sell out so crazy."
"Mike! Mike?"
However, Macdonald did not respond. There was a roar above his eardrums, and a huge shock and joy exploded in his chest.
incredible!
Incredible!
The most important thing is to witness history.
And again and again.
Moreover, this history has even surpassed the achievements on the field and truly reached a new level.
There was a roar in my mind, and I lost all ability to think.
Here, we need to pay attention to some background knowledge. The four major sports in North America are football, basketball, baseball and ice hockey.
Among them, rugby is unparalleled. From market share to game ratings to commercial value, it is far ahead of the other three major sports. Its profound influence can be felt in all aspects of society and culture, which is basically equivalent to football's status in Europe.
, no one can shake it.
Therefore, as far as North America is concerned alone, the list of jersey sales has always been firmly occupied by football.
Of course, because rugby equipment is professional and not practical in daily life, the sales volume of basketball jerseys is not inferior.
After all, basketball equipment has been linked to fashion and has gradually become a kind of street fashion. This is also an area that football equipment cannot enter.
Jersey sales, baseball, ice hockey, football, etc. must all step aside, let alone tennis.
Of course, as an individual sport, tennis equipment is also closely related to fashion and is also very popular in different fields. The same is true for golf, especially among the middle class, and its influence is far-reaching; but at the entire social level, tennis and
Golf is still slightly inferior.
However!
Now, Gao Wen's jersey sales have broken the monopoly of football and basketball and topped the list in North America for three consecutive weeks. What does this mean?
Could it be said that the influence of tennis has successfully broken through?
of course not.
To be precise, Gao Wen's influence in North America has successfully broken through, even reaching a level that neither Federer nor Nadal has touched.
Similarly, it has also reached a field that Sharapova and Serena Williams have not been able to reach, and truly written history.
Achievement, amazing!
It is no exaggeration to say that this is a subversion of a cultural phenomenon, and it is also a brilliant commercial application, the use of Nike, Gao Wen's performance, the carnival of Asians, a comprehensive collision of various subjective and objective factors; even youth
The storm's strong showdown also became a boost.
The right time, right place, and right people are all indispensable.
All kinds of things, all kinds of things, and then, history was born.
If nothing else, the jersey sales champion in North America in March 2015 will belong to Gao Wen.
This will be the first and only time in history that a non-football or basketball player has reached this position, undoubtedly ushering in an era.
From a cultural and commercial perspective, such a feat is more meaningful than a Grand Slam or Sunshine Double, so the "Los Angeles Times" gave it the grand treatment of a front-page headline——
Behind this star-making movement, the "Los Angeles Times" also played a major role. After all, the fact that Gao Wen was born at UCLA played an important role.
"The Birth of the Tennis Knight" cannot help but remind people of the rise of Messi and C-Ronaldo on a global scale and their promotion and promotion of football.
Two Grand Slam championship trophies are not enough to write such a glorious record; one or two wonderful victories are not enough to create such a miracle.
Behind this miracle is an intricate chemical reaction, with Gawain as the core, multi-faceted collisions and impacts, and finally condensed into Gawain's performance on the field, with one victory after another, one event after another.
The champion completes the promotion of quantitative change to qualitative change, and then achieves brilliance.
Just like Martin's view of the Miami Masters final, the opportunity appeared, but it was very difficult and thrilling, but Gawain still seized it.
