ATP, expectations have reached a new level. Almost every Masters tournament is a highlight. Everything is because of the emergence of one player:
Gawain.
After winning three Masters championships in a row, Gao Wen's winning streak has completely continued the focus of the conversation.
Topic, topic, topic, the hot spots originating from "Big Four VS Challengers" have reached a new level with the strong rise of Gao Wen. There is no need to deliberately provoke or concoct the focus, and the focus will continue to emerge. The clay court season is endless.
Certainty has never been so exciting.
Nike, ecstatic.
To this end, Nike finally planned a large-scale project——
finally!
For Gao Wen, of course, to be more precise, it should be for selling jerseys, because Nike finally realized that tennis jerseys also sell well.
Unprecedentedly, Nike has planned a promotional project specifically for jersey sales for the first time, a unique treatment that neither Federer nor Nadal enjoys.
With a five-day deadline and a little announcement every day, Nike will slowly unveil two sets of customized jerseys for the Gowan clay court season, one specially prepared for the clay court and the other specially prepared for the French Open.
Gao Wen's personal logo, jersey and shorts, sneakers, jacket, tennis cap.
Five days, five parts.
At the same time, after one part is announced every day, there are two corresponding side activities.
The first is whimsical ideas. Netizens are welcome to modify the jerseys, design jerseys for Gao Wen or provide opinions. In the end, Nike will choose the three works with the highest retweets and likes, and the prize will be a jersey signed by Gao Wen.
The second is image design. Netizens are welcome to show their talents and design a cartoon image of Gao Wen based on Gao Wen's customized jersey. Nike will also select the three works with the highest retweets and likes. The prize will be sneakers and tennis balls signed by Gao Wen.
equipment.
Finally, all valid participants of the above two activities will enter the final lottery, and Nike will randomly select a grand prize winner through the official platform——
During the three-day and two-night trip to Paris, not only will he go to Paris to watch the first round of the French Open, but he will also have the opportunity to meet Gao Wen in person.
carnival!
Party!
Nike is really generous.
In fact, the controversy and accusations were only a week ago:
Thanks to the Sunshine Double Crown, Gauvin's popularity in North America has soared to a new level, and jersey sales have set an incredible record.
Some people may complain that it's because the NBA playoffs haven't started yet and the NFL is in the offseason and lacks competitors. This is the opportunity for Gao Wen's rise; but records are records, and sales numbers don't lie. Social network
The frenzy is even more clearly visible, and these are objective facts.
As a result, Nike, which lacks enthusiasm in selling tennis jerseys, has been criticized——
But the key is, will Nike struggle with sales?
No, definitely not.
Not only will it not happen, but Nike has been targeting the Chinese market for too long. They would be a fool if they miss the opportunity again at this time.
In just one week, Nike responded positively, not only announcing Gowan's clay court season jersey, but also supporting activities.
Such treatment is unprecedented, and I'm afraid it will be difficult for anyone to do so in the future.
If you don't make a move, it's enough. If you make a big move, Nike once again shows its courage and dominance as the leader in the industry.
In short, as Monte Carlo gradually approaches, the discussion on social networks continues to rise, and expectations have reached a new level.
Topics are everywhere.
However, these off-court factors are not important to tennis players. The only thing they need to focus on is their performance on the court, otherwise everything will be in vain.
Before coming to Monte Carlo, Tobias asked Gawain again for his opinion to see if Gawain was willing to partner with Dimitrov in doubles.
After experiencing the Sunshine Double Championship, although Dimitrov's condition has improved slightly, he is still far from the best, and even below the average level.
For Dimitrov, the grass court season is his time to shine. Strictly speaking, clay soil is not the best and suitable surface for him; but the grass court season is too short and he does not have enough time to slow down.
Adjust slowly. If you want to adjust, you must start from clay.
In particular, Dimitrov needs to defend the huge points he gained in last year's semi-finals at Wimbledon this year, so he needs to perform even more outstandingly.
The clay court season has different responsibilities for Dimitrov.
It is precisely because of this that Tobias believes that Dimitrov needs to start in doubles to find his touch, and Gawain is undoubtedly the best choice.
Tobias understands that they are both singles players and there is no reason to stay in the doubles arena; moreover, Gawain has given enough help to Dimitrov, and participating in the doubles in Indian Wells is already an unexpected surprise.
Coming to Monte Carlo, he shouldn't ask for more.
But after thinking about it, Tobias still couldn't refuse the idea.
It can be seen at this time that Tobias is still more or less guilty. He has been focusing on Gawain for the past half a year, which put Dimitrov into trouble.
In the past month, Tobias has been looking for ways to make amends, hoping to help Dimitrov get back on track, but at the same time, he does not want to affect Gao Wen's season preparations.
Therefore, Tobias asked very carefully and repeatedly stated that Gawain did not need to force himself.
But unexpectedly and reasonably, Agassi and Sampras both agreed -
Adapt to red soil.
For Gao Wen, he really needs more playing time on clay.
If Indian Wells is purely about helping friends, then Monte Carlo this time, Doha at the beginning of the year, and the Imperial Capital last year are all the same. It is purely a tactical consideration. Even if it is not Dimitrov, they also hope that Gao Wen will sign up for doubles.
.
In this way, everyone is happy.
Of course, what Sampras and Agassi didn't know was that after Gawain nodded and agreed, it was Dimitrov's team that had disagreements.
Rashid, Dimitrov's coach, objected.
In Rashid's view, Gao Wen is not a clay court master, and Dimitrov obviously has a better choice when it comes to choosing a clay court doubles partner; moreover, Gao Wen and Dimitrov's relationship in Indian Wells
As a partner, the effect is mediocre. Dimitrov should try something different.
From a theoretical perspective, Rashid's advice is very professional and objective, without any problems. This is the opinion he gives as a coach.
But in Tobias's opinion, he doesn't think so. He thinks that Rashid has selfish motives and is targeting Gawain; moreover, "Gawain has already agreed, and now you are going back on your word?"
Rashid refused to give in, "That's your problem. If you ask the other party rashly without asking for my opinion, I don't need to be responsible for your impulse."
Dimitrov was in a dilemma and was in a dilemma.
In the end, Dimitrov still sided with Tobias. He believed that playing doubles was to adapt to the venue anyway, and there was no problem in partnering with Gawain.
Rashid was furious at this.
"Gregor, you will pay for your emotional behavior."