Fifth, #witness the nine months that Gao Wen reached the second place in the world.
Ninth, #90Seconds looks back at the top ten goals of Gao Wen’s career.
Twelfth, #Create history with Gawain.
Sixteenth, #Girl Knight Guardians are coming.
Brush the screen.
Blowout.
Hot.
Just by glancing at the hot search list, you can deeply feel the craze triggered by Gao Wen, which once again reminds you of the rolling heat wave during the Olympic Games.
For a long time, tennis has not been considered a mass sport in mainland China. Although it is not a niche sport, its popularity is limited and the level of discussion is not high. Even though women's tennis has repeatedly achieved good results in top events in recent years, in the final analysis, its influence is still insufficient.
Comparable to group projects.
At the beginning of the year, Gao Wen won the Australian Open championship and won two consecutive Grand Slam championships. This seemed to be a good opportunity. However, it still did not usher in a qualitative change, at least not able to set off a storm like the 110-meter hurdles and let the unpopular events become popular.
into the eyes of the general public.
Accumulation requires patience and time, and then, unexpectedly and reasonably, during the clay court season, such a turning point came.
The reason is very simple. The battle for world rankings, from the battle for the second place in the world to the possibility of competing for the first place in the world, such an exciting topic is very attractive.
If it is just one event, whether it is a Grand Slam or the Masters, for tennis laymen, these events have no meaning or weight. They don't even understand tennis, so how do they know the significance of these championships?
Unless it's the World Cup or the Olympics.
But now, it is not like that, but a competition for world rankings, an intuitive, concise, and powerful ranking. Everyone can know, even if they know nothing about tennis, they can also know the weight of "number one in the world"
, this is the simple meaning of the top of Mount Everest.
Moreover, this is not a competition between one event or two events, but a long process, like a novel, with ups and downs, step by step, and slowly fascinating. Fans are invited to follow Gao Wen's footsteps, fight together, and create history together.
——
The sense of participation, sense of substitution, and sense of immersion are all there.
Official media, including CCTV 5, have comprehensive coverage from television to the Internet. They have repeated this story of "chasing the world's number one" more than once in news, columns and special programs on the golden event.
The most obvious and direct manifestation is that the update speed of tennis news has been significantly accelerated; at the same time, all major portal websites have kept up with the updates.
Previously, tennis news might be updated once a day, far from being updated in real time; moreover, the updated content often only covered a few key players and could not fully cover all aspects of the professional tennis world. The lack of internal news in the industry resulted in a lack of news reports.
A sense of depth.
Now, this situation has been fundamentally changed. In addition to CCTV and other official media regularly reporting tennis news, a large number of media have begun to focus on tennis, and have launched a comprehensive
Tracking and screen refresh effects have been significantly improved.
A little bit, and a little bit more, moistening things silently, and the influence slowly penetrates into the masses.
in addition!
There is another key that seems inconspicuous but is actually crucial——
Good looks.
In the Internet age, a bright and charming packaging is very important for product promotion, from the David Beckham era to the Italian male model group, from Europe and the United States to the three East Asian countries, in every corner of the world
We are all witnessing this era.
Among the new generation of athletes, more and more world-class champions are emerging in different sports such as table tennis, swimming, volleyball, badminton, diving, etc., but the ones who finally make it out of the circle and cause turmoil and widespread discussion are all about good looks.
Responsible, this has become a standard feature in the industry.
In fact, long before the Australian Open, the reputation of "Girl Knight" had slowly spread among the fan groups and established a broad mass base.
To be precise, the second-most searched hashtag, "#高文", and the sixteenth-ranked hashtag all come from fanatical fans.
Click to enter the topic and you can see a large number of Gao Wen’s photos:
Including inside and outside the stadium, including official media shots and audience side shots, including formal events and leisure life, including magazine photos and street shots... and so on.
Incredibly, the photos in the hashtag are updated almost every day, recording every detail of Gao Wen’s global tour.
The topic was very lively and active. Rather than cheering and screaming, it was more like a crowing of chickens and love, constantly bursting out with energy.
One step after another, a journey of a thousand miles is accumulated in small steps, quietly waiting for the moment of explosive change from quantity to quality.
Then, when Gawain broke the blockade and came to the second place in the world, the time was ripe, and a blowout ushered in——
In just one morning, and it was still a working day morning on Monday, the topic traffic had easily exceeded 50 million, and was heading towards breaking 100 million.
And all this!
It’s not the Olympic Games, it’s not the World Championships, it’s not the World Cup, it’s not any major event, it’s all relying on the power of Gao Wen alone.
boom!
There was no sound, but you could see with your own eyes that the topic detonated the entire Internet, creating shocking waves.
Accident!
Completely unexpected!
Who would have thought that Gao Wen would ignite the enthusiasm of the general public in such a way even though he failed to reach the quarterfinals in singles and reached the championship in doubles?
On the surface, there seems to be only a thin line between superstars and superstars, but the reality is cruel. Thousands of superstars cannot break through this layer of paper. They will never achieve such a height in their lifetime. A superstar
The birth of a child requires a little bit of luck in addition to all conditions——
Intangible luck is actually metaphysics.
In the first 22 years of the 21st century, there were only four players worthy of the title of "superstar" in professional tennis:
Federer, Nadal, Serena Williams, Sharapova, full stop.
A very, very short list. Their influence is unmatched by other players. In a sense, they are the embodiment of tennis; and they can also break the boundaries of tennis projects and radiate their influence to other fields.
Category, continue to play a role.
The super in "superstar" is not a prefix that anyone can use.
Now!
"The right time, right place and right people", Gao Wen also encountered such an opportunity, vaguely touched the word "super", and sat on the entire Chinese market, which gave him the possibility to go further.
Just a possibility, just imagining it, makes them uncontrollably excited, because they are witnessing history and making history. At the same time, they are experiencing the most beautiful, glorious and exciting golden age of professional tennis, and everyone is among them.
