"...Wait, wait, wait, is this really good? Won't it leave a psychological shadow on the child?"
On the monitor screen, you can see Sina's mixed expressions of surprise, excitement, confusion, and apprehension. He tried to raise his head to look the waiter in the eyes, but he felt flattered and well-deserved panic, and his pupils kept shaking.
Then, it drifted away inadvertently into the distance.
Viewing such a scene with the naked eye, it may be difficult to capture so many details; but through the camera lens, you can clearly feel the cameraman's capture, and the changes in the detailed expressions are presented in detail, and you can clearly feel it.
The turbulent emotions surging in the air.
At this time, Gawain was sitting in front of the monitor.
Moreover, he was not alone, there was McEnroe beside him.
Gawain waved his hands repeatedly. He felt that the current situation seemed not suitable for laughing, but he couldn't help but smile——
Audiences always enjoy watching reality shows, and it’s not without reason.
Then, Gao Wen turned to look at McEnroe, somewhat dumbfounded and showing some worry.
"Should we interrupt the filming of the show before the child is injured? What if Yannick becomes suspicious when he sees fans in the future?"
McEnroe waved his hand boldly, "Don't worry, I believe that this kid will definitely have his own fans in the future, and they will cheer for him and applaud him. Now he is just getting used to it in advance."
Then, he added, "Moreover, the focus of today's entire event is not to act and deceive, but to give Yannick an unforgettable day. Everyone is revolving around Yannick, including you, so when
When you appear on stage, that is the happiest moment."
Gawain spread his hands with helplessness on his face, "John, my acting skills are really not good. Even the Golden Raspberry Awards won't spare me a look."
"Haha." McEnroe was immediately amused, "It's okay, just be responsible for playing the vase. Haha, Gawain, you are such an interesting guy."
Everything, everything is a routine——
Special event from Nike.
The grand occasion of the past few months has been witnessed by everyone, and Nike has certainly not missed it. They are also aware of Gao Wen's strong rise in popularity around the world, and his overall influence is rising steadily. This is exactly what Nike signed with him in the first place.
They must seize the situation that Gawain hopes for.
The "Jersey Event" is an opportunity.
In fact, at the beginning of the planning, this was just a small event to sell jerseys.
Previously, the two giants Nike and Adidas were the same and did not spend much thought on the tennis equipment market. After all, in terms of equipment market, basketball and football are the real big players, and tennis is not ranked at all, so planning tennis jerseys
This is the first time for commercial promotion.
Everything is an experiment, and even Nike itself does not have high expectations for the event.
Very unexpectedly, the popularity of the event remained high. Whether it was participation rate or social network traffic, it easily exceeded Nike's expectations, once again proving Gao Wen's super popularity; and in the following period, the discussion remained hot.
Maintain at a high level.
So, Nike seized the opportunity and went with the flow——
"Special surprise for fans" came out like this.
According to the original plan, the final grand prize of the jersey event was a "three days and two nights in Paris", including a meeting with Gao Wen, a half-day trip to Paris, and a trip to Roland Garros to watch Gao Wen's first round match, etc.
Later, Nike further added the meaning of special surprise on this basis, deepened the bond between Gao Wen and the fans, and planned a "play within a play".
Things are not complicated.
To put it simply, just like a couple planning a surprise event, Nike tailors it according to the situation of the final grand prize winner, bringing surprises step by step:
Yannick Sinner.
When investigating the personal situation of the grand prize winner, Nike unexpectedly discovered that he was actually a tennis player, and not an amateur, but a young player undergoing professional training; at the same time, this young man’s tennis idol was Gao
Wen, things became clear.
In front of me, this lunch was originally arranged by Nike for the Sinner family, and the waiter and lobby manager also received instructions from the Nike team in advance——
In fact, they are a little worried, because Sinner has only received full professional tennis training for less than a year, and has not participated in many youth events, so the chance of meeting fans is really too small.
But if you think about it seriously, it may not be impossible:
After all, when Sinner first fell in love with Gawain, Gawain was still an unfamiliar name in the professional tennis world. There were no fans on Gawain's side, and no fans expected the subsequent development of the US Open; and Gawain's transfer
I have been employed for less than a year.
From Gawain to Cinna, the idol's experience is reflected in reality, and Cinna is likely to believe it.
Of course, the key point still lies in the waiter's acting skills, which should not be too exaggerated or too plain, just cater to the situation and perfectly fit the situation.
At the same time, Gao Wen and McEnroe were in the building next door, watching the scene through hidden cameras, waiting for the opportunity to appear.
In addition, the Nike team also sent a second team to film the reactions of Gao Wen and McEnroe, almost completing the production in the style of a reality show.
In the end, all this will be edited into a special program, which will become the climax of the entire "Jersey Event". In a play-within-a-play manner, it will completely revolve around Sinner to provide fan services and further increase the bond between Gao Wen and the fans.
Ties, looking forward to triggering a traffic frenzy again.
Gawain is no stranger to this——
If you have never eaten pork, you have always seen pigs running away. In all kinds of variety shows, this model has been used to produce programs a long time ago. From singers to actors to idols, they have everything to satisfy all the fantasies of fans.
, the most romantic, wild and happiest fantasy.
However, Gao Wen did not expect that one day he would become the protagonist of the show. It was a strange feeling.
On the monitor screen——
Sina's young face, which had just begun to break out with pimples, was full of surprise and confusion, and she was obviously shocked by the situation in front of her.
Perhaps, on the court, Sinner always seems sensible and calm, even a little mature; but in life, he is just a child after all, he is only thirteen years old this year, and has not experienced so many situations. In accidents,
It's hard to stay calm and think clearly.
"Ha, ha, ha, you can almost see the question mark on Yannick's face." McEnroe clapped his hands and laughed.
Gao Wen also had a smile in his eyes and at the corners of his mouth, but he still defended Sinner, "This is normal, and it's the same for me. I still remember when I met the fans for the first time in the tour, I was the same
Same performance."
"I am happy and happy at the same time, but also uneasy at the same time. I can hardly believe that all this is really happening. At the same time, I need to keep my expression calm and avoid being seen by the fans as much as possible."
