This is how Roland Garros ushered in a little heat wave.
In fact, this is not surprising. Top-level tournaments, including the four Grand Slams, will arrange relevant activities before the game to fully arouse people's interest.
Previously in Miami, Gao Wen had participated in a series of officially organized activities, and now that he has come to Roland Garros, it is actually the same.
However, this Nike jersey event was a small accident. It was not an official event of the French Open, or even an official sponsor of the French Open, but it accidentally ignited a small flame in Roland Garros, and then it started in a mighty way.
If it spreads, it can definitely be called an unexpected surprise.
Although there are still two full days before the official start, this piece of red soil has already made preparations for the annual event.
Obviously, Gawain, who embarked on his first journey to Roland Garros, has become part of many hot topics, and the popularity continues to rise.
At the same time, New York on the other side of the Atlantic has just ushered in the first golden twilight of the morning.
Although it was already the end of May, Xia Tian's footsteps had been lingering on the street corner for a short time, tentatively wanting to get closer, but not daring to move forward rashly; but the sound of hunting wind still shuttled between the towering high-rise buildings, and continued to crack the air.
The sound made the whole world roar.
When I raised my head, the thin sunlight fell weakly, seemingly unable to touch the ground. The city was shrouded in the shadow of large tracts of tall buildings.
Involuntarily, I need to wrap up my windbreaker.
It wasn't until we entered the room, took the elevator through the clouds and mist, and reached the mid-air of the city, and basked in the sunshine that fell through the floor-to-ceiling glass windows, that we could feel a little warmth. We squinted to look for a bright color at the end of the horizon where the sea and the sky meet.
Capture the gorgeous dancing figures of summer.
In the early morning, it seems quiet and noisy. Although there are not many noisy sounds, you can still feel the busyness of New York, filling every corner of time.
boom!
With a muffled sound, a figure pushed open the conference room door and rushed in. However, he stopped after seeing the conference room full of neat people. After looking around, he hesitated in his words——
"Sorry, Charlie, I didn't say anything outside, I thought the meeting hadn't started yet..."
Reese Bennett looked a little embarrassed.
Bennett works for Nike and was once a mid-level leader in the player development department. He was also one of the key figures in Nike's discovery and signing of Gao Wen.
Now, Bennett has been promoted and became the general manager of Nike's player development department in the entire North American region. He is responsible for the business scope and breaks the constraints of the tennis field. He is also involved in basketball, rugby, ice hockey, baseball and other fields. With his own decision-making and
Wisdom helps Nike continue to expand its market.
However, it has only been less than a month since Bennett took office, and he is still in the stage of fully familiarizing himself with the business. It is inevitable that he always has some partiality for tennis affairs and pays more attention to it despite his busy schedule.
, looking forward to tennis playing more roles.
The reason is very simple——
Nike's global business segment has been relatively stable. If you want to seek breakthroughs in existing advantageous projects, you may often encounter more bottlenecks; but by exploring new and unfamiliar projects, you can often tap into more potential and become a brand.
An entry point to break through the market's inherent patterns.
For example, extreme sports.
In recent years, rock climbing, skydiving, skateboarding, parkour, etc. have attracted more and more attention and become more and more popular. These seemingly niche extreme sports are being fully expanded through social network platforms and are quickly gaining the favor of young people.
The market potential is releasing unprecedented energy.
Of course, the same is true for tennis. Compared with the global mass base of the tennis market, the energy of the market potential may only be released in a small part.
In just one month after being promoted, Bennett is adapting and adjusting, and at the same time he is learning and inspecting. What he needs is not the "three things to do as a new official", but to truly break down barriers and open up a new battlefield to prove his ability.
There is no doubt that tennis, which you are most familiar with, is the best choice.
Today was Bennett's first time to seize the opportunity to attack, but he did not expect that just as he was going out, he encountered an unexpected sniper attack.
at this time.
Bennett's movements were frozen in place. From this small detail, it can be seen that among these senior leaders, he still seems to lack experience.
Today is Saturday, there are no regular meetings, and even most of the employees did not come to the company to work. Only a small number of people who needed to work overtime came to work. As a result, when they entered the conference room, they found that it was full of people. This was obviously different from my own.
The judgment conflicted, and he was very surprised.
Right in front of the conference room, Charlie-Dansen, who was sitting in the boss's chair and rocking gently from side to side, waved his hand indifferently——
"Don't worry, this is not Adidas."
There was a roar of laughter in the conference room.
Danson, who is over 60 years old this year, is currently the president and co-president of the Nike brand. He has been with Nike for nearly 40 years and is currently a member of the top team in the Nike management pyramid. He is responsible for building the Nike brand image.
related businesses covering the world.
Danson’s teasing just now was actually Nike’s internal joke——
Nike has always advocated free culture, respecting personal colors and breaking fixed ideas.
Things like accidentally breaking into a conference room are not a big deal to them. As long as there is a good reason, everything can be discussed.
But obviously, not all leaders of all companies can accept this style of conduct. For this reason, Nike has fired two CEOs in the past seven years because they tried to promote more rigor and efficiency within Nike.
of order.
Therefore, Nike often makes jokes like this, not only laughing at itself, but also complaining about its competitors.
Bennett also laughed, "I was just caught off guard. I didn't expect the conference room to be full."
As he spoke, Bennett covered his chest and made an angina expression to express his embarrassment. No more words were needed, and the atmosphere relaxed.
Danson was still smiling and reminded, "Reese, you better have a good reason, otherwise you may need to start helping us prepare coffee."
Bennett reacted immediately and did not continue to joke. He just spread his hands and made a shrug, and then went straight to the topic before disturbing the meeting further.
"Charlie, you guys have a meeting first. After the meeting is over, I want to discuss Gawain's affairs with you."
After throwing out a keyword, Bennett was ready to turn around and leave, leaving time and space to wait for the meeting to end before sitting down for an in-depth discussion.
Unexpectedly, Danson's response came straight to the wall, "Gawain? What's wrong with Gawain?"
Clearly, even within Nike, this is a name worth paying attention to.