In the world of competitive sports, those top players stand under the spotlight, roam among the cheers and applause, and use their wonderful performances to continuously challenge their opponents, challenge their limits, and challenge themselves to make "higher, faster, and farther"
"The spirit blooms with endless energy.
However, people often overlook one thing. Without the audience, there is no stage, and without fans, there is no passion——
Every spectator who pours his passion and enthusiasm into the game uses his soul and life to ignite the gorgeous fireworks. They are an indispensable part of competitive sports, and they are also the key to the passion of competitive sports. Without them, competitive sports may not be possible.
The charm will be cut in half.
Let's imagine--
There is no Anfield Stadium where the whole audience sings "You'll Never Walk Alone", there is no El Clasico shouting at the top of one's voice, there is no Staples Stadium where Hollywood superstars watch the game in the front row, there is no Auburn Hills Palace where everyone holds a glass of beer.
There is no All England Club where celebrities gather...
So, how lonely must competitive sports be.
Tennis is no exception.
With spectators and without spectators, the atmosphere of the entire game is completely different; with more spectators and less spectators, the state of the competition may also be completely different.
It is precisely because of this that after experiencing the overwhelming boos in Melbourne Park, being able to feel those cheers and applause at Roland Garros is indeed very meaningful to Gao Wen. Even at the Suzanne Lenglen Stadium, you can also feel it.
To the extraordinary energy of this venue.
so--
Gawain said.
One sentence made Sina feel embarrassed. He scratched his head cautiously, and the smile at the corner of his mouth became uncomfortably shy. It can be seen at this time:
Definitely not only because this is the first jersey event in the history of tennis, but also because of the effect of the entire event:
Everyone is discussing it.
Xinner was slightly stunned. He did not expect Gawain's words at all, and his brain stagnated briefly:
Shouldn't he be the one thanking Gawain for giving him a chance to watch Gawain's game up close again and touch the heartbeat of his dream?
This is a child.
Praise, affirmation, admiration...positive comments have the absolute upper hand and are spread out across the board, once again making people feel Gao Wen's soaring popularity.
Although the origin and process of the entire jersey campaign deviated slightly from expectations and was obviously not a project in Nike's plan, the effect of the campaign far exceeded expectations and fully detonated traffic in the final stage. It not only successfully stimulated jersey sales again, but also successfully demonstrated a high
The charm of writing.
Over there, Gawain has once again become a hot topic of discussion on social networks. It is foreseeable that this is not the first time, and it obviously will not be the last time.
Later, people broke the news one after another, including Sinner's first encounter with Gowan at the US Open last year, including Gowan's return to Susan Lenglen after the game. These off-camera details further proved that the players and
The two-way bond between fans once again makes people feel the charm of Gawain.
As a result, social networks exploded.
When Nike completed the post-production of the special event where Roland Garros Gauvin met the lucky fans and uploaded it to the public, it quickly became popular all over the Internet.
"The spectators at the Stade Philippe-Chartier will probably be very, very disappointed."
"I believe you can do it, whether it's Arthur Ashe or Philippe Chartier."
"Gaowen, one day in the future, I hope to be able to stand and play at Arthur Ashe Stadium like you."
Nike, overjoyed.
This time, the focus that successfully triggered the traffic frenzy was Nike’s “Jersey Event”——
Moreover, Gawain returned the favor with a sincere and enthusiastic activity. While realizing Sinner's dream, he also fulfilled another level of his mission, linking his performance on and off the court, allowing people to see a more
A real and more concrete image of Gawain.
Yannick Sinner.
Lightly, happily, soaring all the way.
Some people complain that it is a "performance", some people think that "everything is arranged", and some people think that "it is just a show". However, on the opposite side of these negative remarks, there is an outpouring of praise and affirmation. Most netizens
I saw the sincerity conveyed by those eyes and expressions.
In just twenty-four hours, the video released by Nike’s official account not only easily broke into the top three of the hot search list, but also set off a frenzy of discussion:
The simple words, without any fancy words, clearly showed the vigor and publicity of the young man's mind, which made Gawain's smile bloom.
Uncontrollably, his heels left the ground, as if he was feeling the surge of joy and happiness with his body, and Sina's face also brightened.
The "post-90s" generation has just emerged, and the "post-95s generation" is ready to take action. However, the "post-00s generation" has already appeared at the end of the horizon, and the generational change is slowly approaching. The future is indeed worth looking forward to.
But why is Gawain thanking himself?
But Sinner raised his chin and stared at Gawain's eyes. He could clearly see the sincerity and splendor in those eyes. The emotions from the heart were like the sunlight falling on the blue ocean, creating a layer of sparkling waves.
, the whole world bloomed together, and my mood couldn't help but soar.
Here, the 2015 French Open is slowly kicking off, the war is ignited, the first round showdown is in full swing, and the clay court season has finally reached its climax.
This is a two-way journey and a win-win situation.
Compared with the 500,000 retweets and 1.3 million likes, what is really eye-catching is the more than 300,000 comments——
Suddenly, Xinner's eyes brightened again, surging with excitement and excitement, as if he could see the blueprint for the future slowly laid out at a glance.
There is no doubt that the young Gawain is becoming the idol and role model for countless young people with his extraordinary performance and miracles.
This lucky fan finally got his own name in the special event. He is no longer a "fan" symbol, but a real person. He has his own life, his own dreams, and his own expectations, and he is truly related to Gao Wen.
It creates a bond and allows people to see the true face of fans.
"Thank you for coming to watch my game."
Gawain gently patted Sinner's head, bent his knees, lowered his center of gravity, kept his eyes parallel, looked into Sinner's eyes with a sincere and calm attitude, and conveyed his inner thoughts.
The domineering and strength shown on the field, the humor and sincerity shown off the field, gradually outline the outline of a new iconic character.
Nike officials did not release specific data, but judging from the second quarter jersey sales statistics, we know how satisfied Nike is with this event:
In the second quarter, Gao Wen's jersey sales increased instead of falling, and even improved on the historical sales data in the first quarter.
incredible!
Unbelievable!
Obviously, Gao Wen is slowly showing his market potential, and has proven with actual actions that Nike should raise the standard a little higher for Gao Wen's positioning——