When the referee announced the score and announced that Gao Wen defeated Federer and entered the final, the professionals and fans burst out in shock and cheers; while the marketing department covered their cheeks with a bang, and an unknown premonition hit their hearts and body.
Paralyzed from exhaustion.
Although they don't want to face reality, the fact is that they need Federer.
According to Nielsen ratings data, the ratings of the US Open finals have been slowly declining over the past five years. There are many reasons for the impact, including the fact that the entire television industry has been impacted by the Internet. This is an industry problem.
But in addition, the frequent upsets at the US Open are also an important reason. Last year, Djokovic and Federer both failed in the semi-finals, which was a peak, so this year a rare scene occurred——
Tickets for the women's singles final were sold faster and more popular than those for the men's singles final.
first!
The reason is very simple. Serena Williams's popularity in her hometown is unparalleled, and the home audience is looking forward to witnessing history at the scene.
But what?
Serena Williams was upset in the semi-finals, and expectations for the final plummeted. It only took five minutes to go from a crowded place to a deserted one.
It is precisely because of this that the US Open Organizing Committee needs Federer more urgently.
As far as New York is concerned, the box office appeal of these four superstars, Serena Williams, Sharapova, Nadal, and Federer, is on another level. But now, the first three have been eliminated one after another, and all the heavy responsibilities of Sunday's men's singles final are gone.
It fell to Federer.
result……
When it was cashed out, the professionals exclaimed Gao Wen's victory, while the marketing department was shocked that the match had been decided in four sets.
Now, what should I do?
With Federer out, ticket sales and viewership figures for the men's singles final may plummet, which is absolutely bad news for the US Open organizing committee.
The heart sank.
It's not that they look down on Djokovic and Gao Wen, but the numbers don't lie. Just like the women's singles final, everyone is marveling at the explosion of the two Italian veterans. Applause and cheers fill the entire network, but the Internet heat wave
It's all a bubble, and ticket sales are realistic enough.
The same goes for the men's singles final.
Don't look at the current general frenzy in the news media and social networks, but when it comes to spending money to buy tickets and go to watch the game live, it is a completely different matter.
In New York, Djokovic has never been the darling; Gao Wen is half the home court, but his qualifications are too young and he has no box office appeal at present.
sigh.
sad.
sad.
It was all gloomy. From a marketing point of view, this was a nightmare US Open. Unpopularity and surprises really caused them heavy losses.
So, what to do?
but--
"Wait, this..."
The reality is something else.
In just five minutes, the price of tickets for the men's singles final changed dramatically.
Originally, tickets for the men's singles final were expensive, especially as the anticipation for the meeting between Djokovic and Federer continued to drive up the price. The lowest ticket price has risen to US$235, which is not much different from the women's singles final.
As Gao Wen defeated Federer, the market expected an avalanche of prices, just like the women's singles final, but did not expect that the actual number did not fall but rose.
The lowest ticket price rose from US$235 to US$270, then to US$300, and finally settled at a high level of US$305, easily exceeding the previous price of tickets for the women's singles final.
stay!
There was an uproar.
So, is it because of Djokovic or because of Gawain?
The answer is ready to come out.
Djokovic is not the darling of New York. From the first time he reached the final in 2007 to now, in nine years, Djokovic has reached the US Open final six times but has never won the heart of New York.
This time, it should still be the same——
In the semi-finals, the fans were more willing to stand behind Dimitrov and cheer for him. I am afraid that the finals may not be for Djokovic.
Is that also the "half home court" Gawain?
People expected the support of Chinese and Asian fans for Gawain, especially after Kei Nishikori was upset in the first round. The neon reporters who came to New York could not turn around and leave, so all the focus was on Gawain.
Asian audiences are a predictable force.
but!
Unexpectedly, the support from the American audience is also rising. The expectations for "Djokovic VS Gauvin", the topical showdown throughout the year, continue to rise, and the support and cheers for Gauvin's "half home game" also continue to rise.
As it continues to rise, ticket prices for Sunday's final have also taken off.
Even slightly exceeded expectations for Federer.
and.
This is still not the end.
As major bookmakers have announced odds for the men's singles final, the bustling debate and heated discussions have incredibly continued to soar——
Djokovic,73.
Gawain,19.
Although the specific numbers of different bookmakers are slightly different, the overall trend is very close, and the probability of winning and losing is not much different. Djokovic should have a 55% probability of winning, while Gao Wen has a 45% probability. There may be some details.
Fluctuations, but the forecast ratio is basically the same.
Indeed, judging from the historical record of matches, Gao Wen is far ahead with five wins and one loss, and has won three consecutive games in the first half of this year, occupying an absolute advantage.
But don’t forget that Djokovic has transformed and risen to a whole new level this year. He completely controlled the situation in the Australian Open final but suffered a comeback. Coupled with the loss in the semi-finals last year, Djokovic should fight again this time.
I won't make the same mistake, and the flames of revenge will burn brightly.
Overall, Djokovic is still the more favored player based on his state trends in the past two and three months, the competitive state of this year's US Open, his preparation for the upcoming finals, etc.
However, Gao Wen must not be underestimated. Amidst the negative voices, he continued to rise steadily step by step, finally breaking the regret of being stopped in the semi-finals of Roland Garros and Wimbledon and returning to the final stage, even if
Injuries are still an unknown factor, and professionals' expectations for Gao Wen continue to rise.
then.
Although the bookmaker is slightly optimistic about Djokovic, it is not one-sided. Gawain's probability of victory is indeed not small, at least higher than that of the Australian Open.
In short, people are looking forward to a real peak showdown.
Then.
After the women's singles final on Saturday, the ticket price for Sunday's men's singles final once again ushered in an upward curve. The lowest ticket price soared from a high of 305 US dollars, breaking through one after another, and finally doubled, crossing the 600 US dollars level.
Still showing no signs of stopping.
Six hundred dollars——
This is just the lowest ticket price. The average ticket price for Sunday's men's singles final easily exceeded the price of the 2010 final between Nadal and Djokovic, creating the highest price since the millennium, highlighting the enthusiasm of the entire market.
After the lowest ticket price has exceeded 600 US dollars, although the pace is still rising, it has finally entered the stage of price but no market.
No matter how high the ticket price is, no one is willing to issue the ticket.