"Dong dong dong, dong dong dong... the fight never stops!"
"Dong dong dong, dong dong dong... the fighting continues!"
When Arthur Ashe Stadium enters a carnival party, social networks are even more lively. Nike takes the lead and firmly grasps the hot spots.
Since Roland Garros, Nike has realized that Gao Wen's influence is on the rise. It has launched a new athlete personal brand building plan with the promotion period of "Fighting Constantly". After three months of preparation and deliberation, it finally launched today.
The night ushered in the peak moment of full-scale outbreak.
Nike produced a full 60-second video montage, starting from last year when Gauvin embarked on his first Grand Slam journey, including the wonderful moments when Gauvin repeatedly pushed to the limit and fought to the end. It not only combined the sounds of tennis balls and running
Amplify it and combine it with drum beats to create a gushing feeling.
The drumbeats are getting denser and more turbulent, and are fixed at the moment when Gawain and Djokovic set foot on Arthur Ashe Stadium this afternoon——
The whole scene, "fight".
From the intensive drum beat editing to the final shot of the whole scene, from the bloody battle to the tranquility before striding onto the field, the entire rhythm control and emotional brewing were perfectly controlled in just sixty seconds, and were completed in three separate moments.
Two slogans are placed in ten seconds and sixty seconds.
"The fight never stops".
"Fighting constantly".
Heart, beating wildly; blood, boiling.
It’s not about promoting championships or victory, but it’s about focusing firmly on battle and fighting. This is Nike’s promotion strategy.
Facts also prove the wisdom of the strategy——
There is no need for Nike to say anything. Everyone who watched the game, experienced the whole game, and witnessed the duel will know what this video means.
Audiences who regretted missing the game or did not watch the whole process can also feel the ups and downs of this peak showdown from the torrent on social networks.
Everything is reflected in this promotional video, which vividly interprets and perfectly summarizes the soul of tonight’s final:
Fight.
Be it Gawain or Djokovic, both players fought to the end and pushed the game to a new level with their own spirit and will. This is precisely the most precious, rare and exciting part of the era of giants.
Now it is extending further beyond the giants.
then--
In less than five minutes, "Fighting Constantly" topped the global hot search list. Not only did it reach the top in more than 36 countries and regions around the world, but it also created a frenzy of 3,000 push messages per second.
The incredible gesture filled the screen like crazy, attracting all the attention.
boom!
Boom boom boom!
Carnival, party, excitement.
Drum beat, rhythm, gongs and drums are noisy.
The party at Arthur Ashe Stadium is still going on——
When the tournament organizing committee was setting up the stage for the awards ceremony, the two players took a short break, while the entire audience had a great time playing with each other.
Right side of the court.
Gao Wen watched the scene in front of him quietly, trying to imprint it deeply into his mind with his eyes——
Last year, everything was so dreamy that it didn't feel real. It was pure joy, happiness and joy that words simply cannot describe.
At the beginning of the year, I was full of confidence and ambition, and the desperate comeback in the final was more of a hearty, carefree and relieved experience. Let me relax and enjoy it.
And now?
Mixed feelings.
A little exhausted, a little tired, a little bitter, the beating of the heart in the chest has never been real and clear, feeling the weight and heat of life, it seems that it was only now that he finally understood the meaning of the second life, not only to realize his dream
That's all, there are still setbacks.
Without the length of the night, there would be no preciousness of sunshine; without the hardship of challenge, there would be no joy of breakthrough; similarly, without the test of hardship, there would be no joy of success.
The reason why dreams are rare is not because they represent hope, beauty and perfection, but because they represent the persistence and romance of standing in the mud and still looking up at the stars, and because they represent a mediocre life.
There are always brilliant colors blooming in it.
A smile crept up to the corner of his mouth.
Left side of the court.
Djokovic stared blankly ahead, smiling, the corners of his mouth still raised, but the smile froze silently, the focus in his eyes slowly dispersed, confused and lonely, as if slowly
Sinking, watching the splendor in front of me helplessly, and escaping into nothingness.
Heartbroken.
This year was supposed to be Djokovic's year. Not only did all four Grand Slams reach the finals, but all Masters tournaments so far have advanced to at least the semi-finals. He showed incredible dominance on all venues, even better than in 2011.
He is even more outstanding every year and can be called the pinnacle of his career.
However, there is a shadow hanging over the peak.
Roland Garros finally lost to Wawrinka without Nadal's obstruction. Losing to the same opponent in the two finals at Melbourne Park and Flushing was even more fatal -
In both finals, Djokovic was far ahead, and tonight he won it more than once. Victory seemed to be right in front of him.
But, missed it all.
Djokovic needs some time to digest such a painful and bitter defeat.
Just like Murray suffered a seven-game losing streak against Djokovic, Djokovic is now also suffering from hardships. He lost to Wawrinka twice in the Grand Slam. He also faced Gao Wen in the Grand Slam and Masters.
Having lost four games in a row, his career seemed to be ushering in its heyday but it was cast a shadow.
Djokovic is inevitably confused.
The same space, but not the same world.
Until the stage was finally set up, Courier, who served as the host tonight, invited the two players to come on stage. After the referee Esdrachi presented the award, runner-up Djokovic took the stage first.
After taking a deep breath and briefly collecting his thoughts, Djokovic returned to normal and regained his smile.
"First of all, I need to congratulate Gawain. You completed a great game and you deserve this victory."
"I want to say that I feel good and satisfied with my performance. There is no doubt that it was a difficult loss, very difficult, but I have no regrets. Gao Wen has now grown into a great champion, and
Every game he plays is a challenge. Although today is not mine, I am making progress and I have seen changes, so I am already looking forward to our next meeting."
A champion is still a champion——
Maybe, Djokovic lost this game, but he definitely will not lose the belief to continue fighting.
Afterwards, Djokovic routinely thanked his team and his wife. As a father, he continues to compete in the professional arena. The whole feeling is slightly different. He can continue to remain competitive in the top ranks and absolutely cannot do without
Support from your team and family.
Simple, but sincere.
Waiting for Djokovic to return to the queue, Courier did not wait any longer.
"Ladies and gentlemen, welcome the 2015 US Open Men's Singles Champion, Gawain!"
boom!
In an instant, the entire place was engulfed in a heat wave. The stormy waves that had calmed down for a short time filled the place again, and a wave of even stronger energy erupted.
