In 2015, social networks have emerged all over the world, but they have not yet reached their peak. Everything is in a stage of vigorous development.
Compared with football, basketball and other sports that have swept the world, tennis is slightly behind in the development of social networks. The most intuitive example is that many players, including Federer, do not even have Twitter accounts.
Of course, neither does Messi.
As of September 2015, there was only one male tennis player with more than 10 million followers on all major social networking platforms, including Facebook, Instagram and Twitter:
Nadal.
Federer and Djokovic followed closely behind, and they were neck and neck. Federer had more Facebook fans, while Djokovic had more Twitter followers.
At the same time, overall, the number of social network fans of Serena Williams and Sharapova far exceeds that of male players, showing top popularity.
until now--
Gao Wen, an "old" guy who is usually invisible on all major social network platforms, focuses on training and competition. Updates are often handled by Tobias, but also thanks to Tobias's far-sighted and professional operations, Gao Wen
Wen came from behind and ushered in a new era for men's tennis players.
The total number of fans on major social network platforms has taken the lead in exceeding 20 million, taking the lead and truly raising tennis to a new level among the younger generation. This is something Federer and Nadal have not yet done and are trying to do, and Gao Wen's
Youth becomes the best weapon.
Tobias captured this point——
The market effect is amazing!
Major sponsors also see it. Compared with the media's hype, numbers are always more intuitive, clear and impactful.
It’s no wonder that Gao Wen’s commercial value has been rising steadily, and he is even considered to be likely to surpass Federer.
And, this is still not all.
In addition to Twitter, Facebook, and photo walls, the influence of scarves is not much greater. As the core of the Chinese social network platform, Gao Wen has demonstrated its own appeal.
After the Davis Cup, the number of Gao Wen's fans has easily exceeded 50 million, surpassing Li Na who retired last year and becoming the tennis player with the largest number of fans. Even compared with popular sports such as football and basketball, it is not inferior.
.
Of course, the growth trend in the number of fans is still gratifying, and there is no slowdown in sight.
The most important thing is——
Gao Wen really rarely posts pictures, very rarely.
He has also stated on different occasions more than once that he tends to focus on training and competition. The online world is too attractive and it may be difficult to control himself once he is involved.
"I took my phone and swiped it, and accidentally it disappeared in two hours. I thought I might be able to practice my steps during these two hours."
These are Gawain's original words.
However, the growth of fans on major social network platforms still cannot stop, and the traffic is astonishing.
In other words, whether on Chinese social networks or English social networks, Gao Wen has now become the number one male tennis player.
The influence and appeal are evident.
Who can miss Gawain?
It is rumored that a series of brands that signed Gao Wen as their spokesperson in a hurry last year have already entered the contract renewal stage without waiting for the expiration of the contract. Tobias has not touched the ground during this period.
In the Davis Cup, China made history and entered the world group stage for the first time, which also pushed Gao Wen's popularity and reputation to a new level——
As a result, tickets for the two tennis events in Imperial City and Magic City have become hot commodities.
After a year, Gao Wen will return to his motherland again to start his Asian season; and this time, he not only has two more Grand Slam championship trophies, but also has the title of Davis Cup hero, which is definitely a superstar treatment.
greatly awaited!
The reason is very simple. It is difficult for Chinese players to win even one game against their local superstars, let alone win the championship?
Like the Australian Open in Melbourne and the French Open in Paris, fans of the host country have been eagerly looking forward to the day when local players can win the championship trophy.
Now, Gawain is here.
After experiencing the continuous highlights of the US Open finals and the Davis Cup World Group play-offs, expectations are so high that the discussion of the two events in the Imperial Capital and Magic City has reached a new level.
This is an unprecedented first time.
When the Magic City tournament was upgraded to the Masters for the first time and it was confirmed that both Federer and Nadal would come to compete, there was no such enthusiasm.
To use a professional vocabulary, it is: the difference between being out of the circle and not being out of the circle.
This time, tennis is completely out of the loop.
Both the Imperial Capital and the Magic Capital also realized that the opportunity had come. The US Open and Davis Cup were both warm-ups, and they had to seize the opportunity.
Keep up the publicity, keep up the marketing, keep up the popularity.
Tennis has attracted unprecedented attention in mainland China. Not to mention Gao Wen, even Zhang Ze and others have also been involved in the center of the hot discussion.
In fact, this year is indeed a good opportunity——
In addition to the local superstar Gao Wen, the participating lineups of Imperial City and Magic City also have surprises.
In the Imperial City, in addition to Federer and Murray, who are exempt from playing, only Wawrinka and Kei Nishikori among the top ten in the world chose Neon to hold the event in the same week. Such a lineup is an absolute surprise for a 500-point event.
, topic popularity and competition quality are guaranteed.
As for the Magic City, as the Masters, the top players gather together, and all the top 20 in the world compete. Such a lineup is completely comparable to the Grand Slam. This will also be the first time that the "Big Five" plus Wawrinka appear in the same event.
, just thinking about it, the blood has already started to boil.
The heat comes at just the right time.
However, looking at it from another perspective, it is precisely because of the lineup of top players that Gao Wen's difficulty in winning the championship amidst the expectations and cheers of the local audience has also skyrocketed. It is basically no different from the US Open two weeks ago. Sure enough,
The world of competitive sports is essentially about challenges.
despite this!
Mainland China still welcomes Gao Wen's triumphant return with the highest and most enthusiastic attitude. Because of the Davis Cup victory and the upcoming tournament, he was treated like an international superstar from the airport pick-up and went all the way.
The wandering ground continues to Gawain's hotel.
Originally, Gawain thought that he had witnessed it once last year and there would be nothing surprising this year, but reality proved that he was still too young.
The scale and posture are even ten times crazier than last year.
It’s not surprising if you think about it seriously. After all, he was a dark horse last year. Fans are just looking for something new. No one knows whether Gao Wen can continue his outstanding performance. In addition, the popularity of tennis promotion has not reached its peak. People are generally immersed in Li Na.
In the sadness and loss of retirement.
But this year, the whole situation has changed. Naturally, the local fans have no reservations and welcome Gawain with the most enthusiastic attitude.