Not to mention Calvelli, even Tobias was full of surprise and couldn't help but look at Gawain again.
Originally, Tobias was only planning for Gawain, expecting Gawain to cooperate with ATP and use the power of ATP to further open up the global market. Although Gawain also needed to attend some events and add some itineraries, compared to the harvest,
, these efforts are just a drop in the bucket.
but now?
It is not that ATP invited Gao Wen to participate in their plan, but that ATP and Gao Wen cooperated to promote a plan.
Gawain's position has quietly changed.
Tobias was happy to hear this.
Looking at Gawain who remained calm and composed in front of a big man like Calvelli, Tobias couldn't help but be curious about the follow-up development.
Gawain, facing Calvelli's gaze with dignity, looked very relaxed.
"Casimo, assist the ATP in marketing and increase the exposure of the new generation of players. I look forward to professional tennis becoming more exciting and more beautiful, and attracting more and more young people to join this sport. Believe me, I am very
Happy to help.”
"But relying solely on my own strength is not enough."
"So, what are you going to do?"
"Organize some activities, interact with fans, hold charity matches, arrange some fun tennis, etc., but these advertisements are too hard."
"Or, arrange some exhibition games, and then young players will appear as warm-up games?"
"Believe me, until the end of the promotion of these events, people will still only recognize the biggest face on the poster. We will go to watch exhibition games because of Roger and Rafa, but after the exhibition games are over, we still only remember Roger and Rafa.
Those young players are still the same, unknown."
Although cruel, this is reality.
Marketing strategies must also be adjusted according to changes in the times.
Perhaps, a tournament that focuses specifically on young players can change this situation.
Calvelli is a professional. In terms of marketing and promotion, he is definitely more professional than Gawain. He can understand what Gawain means at once.
"You mean to organize a special event based on the NFL and NBA All-Star Game, but the difference is that young players come to participate?"
Gawain showed a smile and snapped his fingers, "That's it."
Calvelli couldn't laugh, but felt helpless, shaking his head slightly, "Gawain, do you know how difficult it is to host an event?"
"Sponsorship, points, venue, schedule...etc."
"The current ATP schedule is extremely bloated. If the ATP is required to set aside a special time to arrange such an event, it may be a strain."
"and."
"Moreover! Even if we have everything arranged and things go smoothly, but as you said, only young players are participating, what is the attraction? What is the highlight?"
"When we gather in front of the TV to watch the year-end finals, we hope to see the collision between Roger and Novak, and we hope to see the duel between you and Rafa. Such a wonderful game is the biggest attraction;
But a group of unknown young people get together to fight?"
"Oh, wait, I know this kind of game, it's called the Hope Game. Or maybe it's the NCAA game. So, what's the appeal of this event?"
What Gawain threw out was an idea and an inspiration, but it was unrealistic and had no support from reality. According to Calvelli, it had no feasibility.
But Calvelli does not blame Gao Wen. After all, Gao Wen is a young man who is just starting out and has no understanding of ATP event operations.
Calvelli was about to speak to persuade Gawain to follow ATP's plan, but unexpectedly, Gawain continued to speak.
Gawain was not angry or frustrated, but instead expanded from Calvelli's words——
Indeed, Gao Wen had no experience in marketing or event organization, and it was useless to have lived in two lifetimes. If he had no experience, he knew nothing.
But Gao Wen knew that in 2017, in the previous life, ATP launched the concept of "New Generation Year-End Finals" for the first time. It not only gave the new generation of young players a stage to show themselves, but also used this event to test some new rules.
Increase the excitement of the game and see if it can be promoted to the tour.
This event was not only successfully held, but also attracted a lot of attention and created a lot of topics.
"Casimo, we are all worried about problems, because solving problems always requires countless efforts, but I am not worried."
"What I worry about is that I can't see the problem. If there is no problem, there will be no way to start. If I can see the problem, I will be able to find a solution."
"In my opinion, the problems you mentioned are the advantages of this event, and shortcomings can become strengths."
Calvelli looked at Gawain quietly, with a hint of interest in his eyes.
This time, Calvelli did not interrupt Gawain.
Gawain paused, and after noticing Calvelli's eyes, he continued.
"Sponsorship, that's really a problem, there's no event without money, right?"
"In my opinion, this is the same as the Olympic Games. The ATP can ask which national tennis association is willing to host it."
"Compared with the Olympic Games, this event only requires one venue, and things are much simpler. But like the existing year-end finals, the attention, audiences, and topics this event can bring are all objective;
More importantly, this event can become a part of youth training."
"I believe that more than one national tennis association would be willing to host it. As far as I know, the United States, Italy, Spain and my home country should be interested. Oh, and Australia. Through an event to allow their youth players to see the top level
It’s very attractive to compete and feel the atmosphere.”
Calvelli was stunned and subconsciously turned to look at Tobias——
Gawain's point of view is not only clear, but also sharp.
The countries listed by Gao Wen are not just mentioned casually. They have indeed begun to focus on youth training and are looking forward to longer-term development in the field of tennis, just like football, basketball and other sports.
Among them, Italy is particularly concerned. In recent years, it has adopted a series of measures to give policy tilt to this sport and vigorously develop tennis.
Without a sufficient understanding of the industry, Gawain would not have been able to say these words.
An enigmatic smile appeared on Tobias's lips, but in fact he was extremely panicked: he didn't know how Gawain knew this.
Does Gao Wen also pay special attention to industry news?
Gawain was not in a hurry and waited patiently for Calvelli to look back and smile in return before continuing.
"As for the schedule."
"Of course, it's a problem, but it's not that serious."
"The world ranking of young players may not be high. They may not be able to qualify for Paris and London at the end of the year, so it is not difficult to arrange another event here."
"The time is just after the ATP year-end finals, and at the same time as the Davis Cup finals. I believe the young players won't mind."
"There are also points, yes, this is very important. The ATP world ranking points are also a key point in attracting players to participate."
