The air is boiling. It can be clearly seen that the subject of all the news headlines is Gao Wen. The headlines of the overwhelming sports news overnight are all Gao Wen. Even ordinary people who have not paid any attention to tennis can deeply feel it.
This wave of heat is coming.
Tennis fans who don't know why are all confused. Where did this young player come from? How come they never knew that there are male players participating in the Grand Slam competition this year?
Wait, is this the main draw or the qualifying round? No, if you beat Isner, it must be the main draw, but you actually won the main draw! Is this true?
Gurgling.
Countless question marks are almost overflowing. The more senior fans are, the more they know how incredible things are. But even senior fans still have countless question marks waiting for answers.
Because of this, the media immediately followed up and reported, and within just a few hours, Gao Wen's resume was displayed in front of everyone.
"Fifteen consecutive victories in the challenge, winning three consecutive championships!"
"The new NCAA All-American team and singles double champion!"
“Since the start of the season this spring, we have remained undefeated!”
"The triple jump from the NCAA to the Challenger League to the Grand Slams!"
"A young genius who has become the number one singles player on the school team in his freshman year!"
So far, Gao Wen's public resume is very, very limited, which is just the length of a slap in the face, but a group of data can't help but exclaim, and you can already feel the potential of a super star without even using words.
Rise strongly.
Naturally, the modifier "genius" also appeared——
Everything went as Zhan Jun and Hu Litao expected.
Then, netizens went crazy.
Who is Gawain?
In the past ten years, the popularity of tennis in mainland China has been rising steadily, and it is winning the support of more and more fans. However, the men's part has always been sluggish and lackluster, which to a large extent has limited the ability to further sink the market.
possible.
Moreover, at this year's US Open, Li Na withdrew due to injury. The favorite team to win the championship lacked an important role. The audience's expectations and attention dropped significantly. The ratings of the program, which were already affected by the time difference, were further faced.
challenge.
Has the much-anticipated super star finally appeared?
Buzz buzz.
Buzz buzz.
You can feel the strong impact of the heat wave just by looking at your body temperature. What is even more intuitive is that the keywords "US Open, Gao Wen" have unexpectedly entered the hot search list.
Although the ranking is not high, that is, it is only in the top twenty of the hot search list, it can still be clearly felt that the enthusiasm of the majority of netizens continues to explode.
An upset, overnight fame, and in an instant, the US Open, which had cooled down, once again attracted countless attention like a whirlwind, and with a layer of mystery, Gao Wen's name became famous all over the country in the blink of an eye - at least on the Internet.
This is true, but how long it can last is uncertain.
Gurgling.
Gurgling.
Not just netizens, but also fans?
Tobias is also very busy.
Sizzle.
Sizzle.
Tobias has a total of three mobile phones, two of which are work numbers and one is a private number. At this time, the two work phones are constantly vibrating. There has been no time to rest since the post-match press conference.
, so much so that Tobias had to charge and work at the same time.
reason?
Quite simply, this gimmick of a Chinese player who made history is attractive enough, so he has received a large number of interview invitations from Chinese media and even Asian media early——
They don't care about Gao Wen's subsequent performance. It doesn't matter even if he loses in the second round, because history has been written. They hope to seize the hot spots as soon as possible and make an appointment in advance for Gao Wen after his first Grand Slam tour.
Interview opportunities.
This is the first wave of calls.
Later, Gao Wen showed rare humor and charisma at the press conference, which successfully amazed the reporters present. The media became excited, as if they had unearthed a treasure. They couldn't wait to have further conversations with Gao Wen and uncover the secrets.
The Mystery of Gawain.
This is the second wave of calls.
Tobias is really busy, and the impact of this victory can be felt in every aspect.
Then, Tobias's personal phone also vibrated.
Tobias was actually a little tired from dealing with media reporters non-stop, but his adrenaline was still flowing, even more than when Dimitrov defeated Djokovic in the Madrid Masters last May.
It was even more lively, comparable to the post-match excitement when Dimitrov defeated defending champion Murray at Wimbledon this year and reached the semi-finals.
This once again confirmed Tobias’ confidence in signing Gao Wen——
The Huaxia Market is indeed extraordinary.
Taking a deep breath, Tobias looked at the caller ID, and then picked up the phone.
"David, why did you think of calling me?"
David Hartnett, from Adidas, is really good friends with Tobias in private.
Hearing Tobias's teasing at this time, Harnett was also a little depressed: the slap in the face came too quickly, but he still remained relaxed in the face of Tobias.
"John, you know why I'm calling, so stop teasing me."
"Huh? What happened? Why didn't I know?"
"John...well, you just want me to say it myself, right? I'm here for Gawain. Congratulations to Gawain for winning his first Grand Slam victory."
"Thanks."
From the perspective of top companies like Nike and Adidas, what they value is not news gimmicks such as "upset", but the topical effect and market enthusiasm brought by "victory".
Looking at Gao Wen's social network after his victory, you can clearly feel that from the first male player to win the Challenger Championship to the first male player to win a Grand Slam victory, Gao Wen is indeed writing history step by step in China's tennis world, even if it is
Any fool can see that Gawain has a bright future.
What's more, a victory in a Grand Slam and a challenger championship are completely different things, because the former proves that one can be competitive on tour and also competitive on the top stage——
Don't forget, Gawain won at Arthur Ashe Stadium.
Then, this is enough.
Even if Gao Wen loses immediately in the second round, he has already proved his worth. After all, he is only eighteen years old.
It's not surprising that Adidas called, but it's strange that Adidas doesn't call.
Tobias sat firmly on the Diaoyutai. He was not surprised by Harnett's call. What he paid attention to was still the offer from Adidas.
As he said before, it is no longer Adidas's turn to have the decision-making power, because the decision-making power has already come to Tobias, or more accurately, Gawain's hands.
Although just over a month has passed since the last meeting and conversation, the story is completely different and the location is completely different.