One thing to say, the transition to the younger generation in women's tennis has been relatively smooth.
In the past few years, young players have always been able to achieve great results in the Grand Slam tournaments with ease, and even formed a group advantage. Their problem is not that they cannot break through, but that they cannot be stable, and it is difficult to maintain a high level for a long time, so that
The entire tennis world is always in a state of melee, and Serena Williams's uniqueness has been highlighted.
Has the handover been smooth? In fact, the younger generation of Grand Slam champions has fully emerged.
Has it really been handed over? In fact, no, like meteors flashing, new stars continue to appear but continue to disappear in an instant, completely unable to form a collective advantage, so that "the iron queen, the flowing maid" has evolved into the most bizarre but most real thing in women's tennis
portrayal.
This year, Serena Williams has been suffering from a left thigh injury. Her performance in the first three Grand Slams was very average. She only reached the top 16 at the Australian Open at the beginning of the year. However, when she came to the US Open and returned to her home court, she won two consecutive championships.
After winning the championship in 2016, Serena Williams is chasing her first three consecutive US Open titles.
Who can stop Serena Williams?
To be precise, can the leading figures and successors appear?
From men's tennis to women's tennis, youth storms are taking place. As Gao Wen and Bencic are the youngest men in the top 16, female players naturally attract much attention——
By the way, the talented girl Bellis, who upset Cibulkova in the first round, still failed to change her fate. When she faced Diaz in the second round, although she gave up a duck egg in the second set, she still won the decisive victory.
The game still exposed the shortcomings of inexperience, and unfortunately lost at "4:6".
Therefore, Bouchard in 1994, Gawain in 1995, and Bencic in 1997 became the representatives of young forces in the second week of the Grand Slam tournament.
Moreover, Bouchard has ranked among the top ten in the world, and Bencic officially turned to professional tennis this year. He has participated in the previous three Grand Slams and reached the third round at Wimbledon. In other words, their "stunning"
"Moment" has received countless attention, only Gawain has not.
When the major media took stock of the first week of the US Open, Gao Wen undoubtedly became this year's biggest dark horse and the biggest highlight.
From the upset elimination of the local darling Isner, to the night show at Arthur Ashe Stadium, to the bonus of his own age, experience, identity and other special factors, everything has made Gao Wen's name sweep the world and appear on the scene.
On the headlines of the sports pages of major media, it can be said to be a hot topic.
Some people may say that it is just a "top 16" record, is it necessary?
Just like Bouchard, a "Wimbledon runner-up", why does it feel like everyone is discussing this beautiful tennis girl? Is it necessary to make such a fuss? Is it necessary for Nike and Adidas to fight?
It seems that the performance is not as amazing as imagined, but under the combined effect of the right time, place and people, the light reflected by the market value is not that simple.
Gawain, too.
When Gao Wen defeated Kyrgios and entered the second week of the US Open, even a fool knew that he had to grab Gao Wen's commercial endorsement contract as soon as possible at this moment. There was no need to wait any longer, because no matter Gao Wen
Regardless of Wen's subsequent performance, even if he loses in the next round and is eliminated, some things can already be determined now.
Hesitation only delays the opportunity for negotiation.
But the reality is slightly different.
After the second round of the game, Tobias's mobile phone was immediately blasted. Sports brands such as Nike and Adidas all came out. Even Crocodile, who had no interest and lacked sincerity, made a decent call. He felt that he
Being absent from this feast is like falling behind the times——
After all, opportunities are rare.
Looking at the men's and women's draws, players who can win two consecutive rounds and have commercial value while not signing any sponsorship contracts have a number of "1".
Precious, precious, rare... one.
That is Gawain.
From here we can see how unique Gao Wen is. From having no competition experience to turning around, he has indeed broken too many shackles, like a monkey jumping out of the cracks in the rocks; at the same time, he is backed by the entire huge China.
The market and the Chinese markets in every corner of the world make Gao Wen special.
The Crocodiles have not yet made a breakthrough in the field of tennis. They have not yet had time to extend their tentacles to Asia. They are still stationed in the European and American markets, so their interest in Gao Wen is slightly weaker. In addition, they also know that it is difficult to compete.
I can't beat those opponents who are like wolves and tigers, so I just relax and watch from the sidelines.
But even the melon-eaters know that how can one miss this good show so easily?
Therefore, the crocodile still participated on the phone, saying "I am also there", and was happy to see this muddy water become more lively and chaotic.
However, Tobias showed his superb negotiation skills with a set of Tai Chi, and did not finalize any endorsement——
"Keep in touch".
One, two, three... all sponsorship and endorsement negotiations were temporarily stalled by Tobias.
After the third round of competition, Tobias's cell phone fell into unprecedented silence, with no movement at all.
Could it be that these brands are angry because of Tobias's "snub"?
Obviously not.
But all the major brands have clearly realized that now they have lost the initiative. Not only the decision-making power, but also the initiative is completely in the hands of Tobias and Gao Wen, especially this year's US Open.
Youth Storm continues to build momentum for Gawain.
Instead of rushing into ineffective negotiations, it is better to wait and see what happens and see Gao Wen's subsequent performance. Then they will evaluate Gao Wen's commercial value, give their own quotation, and launch a thunderous decisive blow.
Waiting is actually a necessary process of evaluation.
What is certain is that no one wants to miss Gao Wen; and once Gao Wen continues to win, the value of this contract will inevitably increase, and it depends on who can really take it in one bite.
At this time, who can understand the regret of Adidas? It is the kind of regret that makes the intestines green. Not to mention missing Bouchard, even Gawain, in fact, after the upset defeat of Isner in the first round, Adidas
He should have the courage to make the final decision and give Tobias a price he can't refuse.
However, they still missed it.
The only good thing now is that Nike has not signed Gao Wen for the time being, so there is still a chance for everything, and Adidas must not miss it for the third time.
Calmness is not because of giving up, on the contrary, it is brewing, brewing a storm. The surface is calm, but behind it is something about to stir up. The tranquility of "the storm is about to come and the wind is filling the building" is quietly spreading in Flushing, gathering more and more people.