According to the normal process, the guests enter the venue, exchange greetings, and the host conducts a simple interview according to the interview outline. This is the correct way to open the "Today Show".
Of course, the shortcomings are obvious, stiff and jerky, polite and superficial, because all interview questions are written in the script in advance, everyone performs according to the script, flatters and compliments each other, and the sharpness and edge of the questions disappear.
Put on a show of joy for the whole family.
but!
This is a live show, not a talk show!
Moreover, no one who appears as a guest on the "Today Show" wants to be ambushed and killed off guard during a live broadcast across the United States.
Therefore, the process is necessary, and the outline is also necessary. Everything must be controlled as much as possible to ensure the smooth progress of the program.
However, Gawain's appearance broke the framework and process——
In a lighthearted and humorous way.
In an instant, you can immediately feel the vigilance in the entire fish tank live broadcast room. The staff do not like accidents, changes, and improvisation, because this means danger means accident, which means each of them must tighten their nerves to prevent it.
Any potential accidents.
Brush brush brush.
The staff who were clapping and cheering without their souls one second, all realized it and gathered towards Gawain the next second, their attention focused as never before.
But they soon discovered that neither Raul nor Klee was in chaos. Instead, they could feel a spring breeze of vitality injected into the live broadcast room, and the atmosphere became quietly cheerful.
The staff are still on full alert.
Raul and Kelly's eyes burst out with light.
"Now I finally understand why you were able to win Flushing's heart." This was Raul's heartfelt sigh, and his smile became more cordial and less polite.
At the same time, it can be seen that Keri's body is slightly leaning forward, trying to get around Gawain's 193cm tall body and regain her partner's sight. "Obviously Gawain left more than one or two classic moments in Flushing."
.”
At this moment, it was time to test her resilience. Kelly, who had experienced countless on-site interview accidents, showed her calmness and calmly brought back the topic that had gone off the track.
"For example, Gao Wen chose to wear the UCLA uniform to play in the game, which became the most beautiful sight in Flushing this year. In addition to Serena and Roger, we finally started to discuss the jersey of another player."
"But now it seems that you didn't come wearing your championship jersey today."
Swish, brush, brush!
The staff in the fish tank live broadcast room all focused their attention on Keri's words and focused on Gao Wen's jersey.
In fact, from the moment Gawain appeared on the stage, people in front of the TV had already noticed this suit——
After all, under the contrast of the formal attire of the two hosts, the entire visual effect immediately stood out, and it was difficult not to notice. In addition, Gao Wen has been wearing the same style of jersey for the past two weeks, and he has already formed a visual inertia.
, the strangeness coming from the sixth sense of intuition surged vaguely.
But I scanned it in a hurry and didn't pay attention to the details. I thought it was the Bruins uniforms, and then my attention was attracted by the conversation between Gao Wen and the two hosts.
However!
Now because of Keri's words, the audience truly realizes:
The mark on the left chest is too obvious. This is obviously not the jersey that Gao Wen wore when he won the championship yesterday! Wait, what happened overnight?
"Why don't you wear the UCLA team uniform? That's Gawain's symbol!"
"This blue is not brown bear blue."
"That logo, if you haven't noticed yet, is actually Nike!"
"What happened? Gawain changed his skin?"
"Did Gao Wen sign with Nike?"
"Wait a minute, is this what the sponsor means, or is it Gawain's own choice?"
"I guess Gao Wen just wants to change his image. Anyway, Nike didn't sponsor Gao Wen before. Gao Wen's sneakers are also from Nike. There's nothing to make a fuss about, right?"
"No, no, no, this is definitely not an accident."
"Wow, Nike has done a big thing quietly."
"Adidas, are you sure you know what's going on?"
"Didn't anyone notice? There is a logo on the left cuff of Gao Wen's jersey. I can't see it clearly, but there is definitely a logo, which looks like a crown. I think this may be a victory celebration specially customized by Nike for Gao Wen.
jersey.”
"Man, this is awesome, you can see it!"
Gurgling.
Gurgling.
Immediately, the discussion on the social network spread vigorously, and it seemed that a force behind it was pushing. The entire discussion was rapidly blowing out, with updates every minute, and then "High Tattoo"
The hashtag "Wearing a new jersey" has become a hot search topic.
At the same time, the conversation in the fish tank live broadcast room continued.
Kerley took the initiative to bring up the topic of jerseys, but Gao Wen did not respond directly. Not only did he not, but he also put his right index finger on his lips and made a "shh" gesture.
Under Keri's puzzled gaze, Gawain said, "In public television, we need to avoid advertising placement as much as possible."
One second, two seconds.
"Haha", Keri reacted and laughed heartily. She admired Gawain's unrestrained imagination, but also admired Gawain's wisdom and cleverness.
If, at this moment, Gao Wen takes advantage of the situation and says, "I signed with Nike," then it is good that the sensational effect is good, but the advertising placement method is too blunt, and the audience will soon understand that this should be a carefully planned event by Nike.
, to build momentum for Gao Wen’s signing with Nike, then there is no novelty.
Opinions such as "It's another contract signing", "You have to sign with a brand anyway", "It's just a contract to sponsor a brand", "It's an advertising campaign again", "This kind of publicity is a bit boring", etc. should all come up one after another.
coming.
However, Gawain did not do it. Not only did he not promote it positively, he also actively avoided it and brushed it off in a joking way.
Then, the curiosity of netizens will be ignited relentlessly - what is going on? Did Gao Wen sign a sponsor or was it Gao Wen's own move? Is that an ordinary Nike jersey or a really specially customized jersey?
?Has Nike signed Gao Wen? What about other competitors?
The discussion, I’m afraid, won’t stop in a short time.
There was a hint of appreciation in Kelly's eyes, "You are right. Please forgive me for my lack of consideration. Obviously, I was a little rude today."
Gawain showed a big smile, "At least, you all said my name correctly today, which has already brightened my day."
Witty! Even if he didn't take the initiative to mention the "self-introduction" joke, viewers who have watched the US Open should be able to understand the joke in Gawain's words, and then a smile will creep up on the corners of his mouth, just like Raul and Klee at this time.
Jenkins stood behind the camera and turned to look at Tobias, his eyes full of surprise and appreciation——
It was not their plan to avoid talking about the brand head-on, but after Gawain consciously avoided it, Jenkins, like Kelly, immediately realized the wisdom of it.
If the show wasn't live, Jenkins would have applauded Gawain from the bottom of his heart.