Rolex has always adhered to this concept to shape its brand image, which can even be seen from the sports projects it chooses to cooperate with and sponsor:
Golf, tennis, racing, skiing, sailing, equestrian and so on.
The common feature of these projects is that they have a certain threshold, and the market is often accompanied by labels such as high-end, noble, elegant, or challenging the limits. The entire market positioning and target audience are very clear.
It can be seen from all aspects that Rolex's positioning has always been very clear, and the selection of spokespersons is even more demanding. So far, there are many female spokespersons in the tennis field, but there is always only one male spokesperson, Federer. It can also be said that there is a gap between the brand and the players.
Make each other successful.
Later, Nike chose not to renew Federer's contract due to age and injury considerations, which led to Federer switching to Uniqlo for a sky-high price of US$300 million over ten years. However, Rolex still did not terminate their endorsement contract with Federer, and the brand became Federer's personal
an important part of the image.
From the side, we can see Rolex’s marketing strategy again. Now, Rolex has added another spokesperson for men’s tennis:
Gawain!
Finally! Federer is no longer "alone".
Gurgling.
Gurgling.
It’s no wonder that reporters couldn’t hold back their excitement and excitement. Tobias really did something big in a low voice, holding back a big move. Before the press conference was over, the overwhelming discussion was already on social networks.
Flying all over the sky, photos of Gao Wen signing contracts with brands have once again entered the hot search list.
vigorous!
Mighty and mighty!
Feel the turmoil that Gao Wen has set off in mainland China from all aspects. "Tennis" even surpassed football and basketball during the offseason to become the most popular sport in recent times.
However, this is still not the end. There are still a bunch of interviews, itineraries, and activities waiting for Gao Wen ahead.
Ever since Gawain landed in mainland China, his schedule has been filled with bustling schedules. Starting from the first day and continuing intensively until the afternoon of the second day, for more than twenty-four hours, the schedule was filled one after another.
Hot spots come one after another, with no end in sight to the popularity craze——
Moreover, this is the result of Tobias streamlining and streamlining, controlling and controlling, and selecting and selecting.
The last time a sports superstar(s) caused such a frenzy may be traced back to 2011. In the summer of that year, Real Madrid arrived in China to play football. The crazy schedule bombing could not stop at all, and the rolling heat wave spread across the vast continent on the east side of Asia.
The flames were ignited and spread like a prairie fire.
This time, it should be even worse.
The whole world is spinning and dizzy.
In the imperial capital at the end of September, the summer heat has disappeared, and the autumn air is crisp. You can feel the coolness in the breeze blowing against your face. The coolness floating in the air slowly penetrates along the pores, and you can't help but tighten your coat subconsciously.
"...Lengthen the warm-up time and pay attention to muscle strains."
Sampras explained with caution on his face. After waiting and waiting, Gao Wen finally ended his trip and returned to the training ground, but Sampras had a lot of things to worry about.
For three whole weeks, Gao Wen did not have systematic training, and the entire batting feel and condition were worrying; but there is no need to worry about these problems for the time being, just adjust slowly, physical fitness and physical condition are the focus:
On the one hand, you need to adapt to the intensity of the competition, and on the other hand, you need to avoid injuries.
Moreover, from New York to Los Angeles to the imperial capital, the pace of life, climate temperature differences, attention levels, etc. have all undergone earth-shaking changes, so the competition is naturally completely different.
Just like a football or basketball game, home games and away games are two different things. In addition to the game atmosphere, the differences in the entire venue, audience, and environment may affect the performance of the state.
This is especially true for tennis matches, because every week the matches need to change cities and venues, and most of them are outdoors. How to quickly adapt to the court after traveling long distances is a severe test for every player.
At this time, looking at Gawain who was warming up meticulously in front of him, Sampras was a little hesitant and hesitated to speak. There were some things he didn't want to say and wasn't sure if he could say them, but he had to say them, so he didn't have to say anything.
After all, he still lacks the experience as a coach.
In fact, some words spoken by Gao Wen's family could be more tactful and gentle, but Gao Hongli and his wife returned to their hometown after the US Open and did not stay too much in New York. They still have their own work and life.
He needed to be taken care of, so he returned to his daily life.
From a certain point of view, this is a good thing, because they still maintain a normal mind and face Gawain's success calmly, without making a fuss or being overjoyed. This avoids disrupting Gawain's life rhythm and avoids adding unnecessary problems to Gawain.
necessary pressure.
But looking at it from another perspective, there are also disadvantages, because facing the impact of the Internet torrent, Gao Wen has to face it by himself. The only ones he can rely on are Tobias and Sampras - of course, this is what all professional players do.
daily.
After thinking about it, Sampras decided to tell the truth.
It has only been more than half a year since he first met Gao Wen on the court. What impressed Sampras most was not the aura and touch that Gao Wen showed on the court, but the aura and touch that Gao Wen displayed on and off the court.
With his calmness and wisdom, he believed that Gawain should be able to understand these words.
"Gaowen, I know that this is your home court. You desire victory more than anyone else, and the home audience also desires the championship more. This is an invisible pressure."
"But I need you to know that you have not trained systematically for three weeks. You need to adjust your condition and feel. You need more time to find the rhythm of the game."
"You shouldn't put too much pressure on yourself, find competitive form and avoid unnecessary injuries. This is the first priority."
As a fourteen-time Grand Slam champion, Sampras himself has experienced glorious moments that created history. From youth to maturity and then to sophistication, he is very, very aware of the monster lurking in the darkness in front of Gawain.
and thorns, so he needs Gawain to adjust his mentality and prepare.
At the Capital Open, Sampras was worried that the pressure from the home audience might become a stumbling block for Gao Wen's progress, and even affect the entire Asian season.
At this moment, they were at the training ground of the Olympic Park Tennis Center, temporarily warming up in the indoor gym. Fans waiting for Gao Wen to start training around the training ground outside had already surrounded the venue on three levels inside and outside.
Tobias just went outside to take a look, and the news came back that there were at least a thousand people.
Just a daily basic training attracted such a huge crowd, so you can imagine the pressure that will follow; and Gao Wen is only eighteen years old after all, and it is the first time in his career to play at home, so he is eager to chase better.
The idea of grades is also completely understandable.
Therefore, when giving opinions, Sampras needs to be more careful with his words. He hopes to attract Gawain's attention without damaging Gawain's confidence.