Press Room No. 1 of the Press Center of the Accor Arena in Paris was bustling and lively, with dense crowds filling the entire space.
In 2014, the last ATP Masters tournament will officially start in Paris today. This is also the final battlefield leading to the year-end finals. For such a special moment in a special year, the enthusiasm of reporters has reached a new peak.
But today is still a bit beyond imagination.
Originally, there were five rows of seats neatly arranged in the center of the press hall, allowing reporters to place computers and record interviews while doing interviews. However, at this time, the tables and chairs were also crowded with people. Their heels were bumping against their toes, and their shoulders were rubbing against their shoulders. It was so crowded.
If a person is suffocated, even the ants may not be able to find a place to stay.
Press Room No. 1, which can accommodate 150 reporters, was filled with more than 200 reporters at this time. The scene in front of them was not surprising.
Of course, reporters can always choose to watch the live event in the lobby of the press center through simultaneous live broadcast on the big screen, but the point is that if they can see the picture but cannot ask questions, then this means nothing to the reporters.
, so everyone stuffed it in.
"coming!"
As the press officer appeared, someone in the group of reporters shouted.
Click. Click. Click. Click. Click.
The sound of the shutter is like rolling thunder, overwhelmingly venting down. The bright and dazzling silver flash completely covers and submerges the entire space, making it almost impossible to breathe. The noisy and hot air waves lick the surface of the skin like a flame, vividly interpreting being in a sea of fire.
real experience.
Vision, hearing, even touch and smell, all have lost touch, and the whole world is only a mess.
Such momentum is really shocking.
The professional tennis world has really not felt such vitality for a long, long time. Even Wawrinka won the Australian Open at the beginning of the year, and even Bouchard came out of nowhere this season, they have not been so popular among reporters.
But Gawain did it.
All the reporters present came here for Gao Wen. Although Chinese-language media accounted for nearly half of them, the number of other media still exceeded 50%. Their faces were full of tragedy and excitement, igniting the air in the No. 1 press room.
"Gawain, look here."
"Gawain, smile a little brighter."
"Gawain, Gawain, Gawain!"
The hoarse shouts came one after another, lingering for a long time. The entire photo session lasted for a full three minutes, and there was no sign of a weakening trend.
Not even the Big Four are treated like this.
Gao Wen was also very cooperative. He did not rush to take a seat, but kept standing, looking at the camera with a smile, and cooperated with reporters from different directions to take photos.
It can be seen that Gawain has adapted to such treatment, showing his usual calmness and calmness.
Gradually, the sound of shutters and flashes gradually subsided. After the reporters' needs for taking pictures were satisfied, they were ready for interviews.
However, Gawain still did not sit down. Looking at the flickering lights in front of him, he showed a surprised expression and pointed at the mineral water bottle on the table.
"Oh, I know, you are expecting me to take a photo with it, but I won't let you succeed."
A casual joke instantly made the slightly calm atmosphere of the scene become noisy again, and both of them burst into good-natured laughter——
Just three hours before the start of the press conference, another big news was announced one after another, and the Paris Masters was robbed of its glory on the first day of its official opening.
Three brands have successively announced that they have officially reached an agreement with Gao Wen. Next, Gao Wen will join their family and become a part of the brand spokesperson:
Gillette razors, Mercedes-Benz, Evian mineral water.
All three companies are top brands in the industry. Each endorsement means that Gao Wen's image label has been further improved, gradually showing a young and energetic, professional and solid, elegant and wise personal image. Quietly, Gao Wen is becoming a superstar.
The road becomes more solid as we go.
If the U.S. Open is a fairy tale, all brands were caught off guard, resulting in a head-to-head competition between Nike and Adidas, the two giants in the industry; then a series of performances by the top eight in Imperial City, the top four in Magic City, and the runner-up in Valencia
, which is down-to-earth progress.
What's more, everyone can see that at this time, Gao Wen is competing for a seat in the year-end finals - even if the hope is slim, the topic is always high, and all aspects are proving Gao Wen's current popularity and popularity.
If you make the same mistake for the first time, you will suffer heavy losses. Naturally, you should not make it a second time.
It is rumored that several Chinese brand manufacturers are trying to unite with Gao Wen and the Australian Open to form a large-scale Pan-Pacific triangular interactive signing to create a new brand image and truly build Gao Wen into an idol in the new era. Based on tennis, in competitive sports
and have a more profound impact on social culture.
Therefore, these three brands chose to announce the news on the first day of the Paris Masters, and they did not hesitate to crash against each other, which shows their determination:
They believe in Gao Wen and get on the bus before the year-end finals seat is revealed. Otherwise, like the US Open, after the championship is announced, the world will be turned upside down again. I am afraid that if they sign Gao Wen's endorsement contract by then, it may be another
Another quote was made.
None of the three brands announced the details of the contract. According to industry sources:
Mercedes-Benz has the most sincerity and signed a five-year contract with Gao Wen. This is also in line with their consistent signing strategy, which is stable and long-term. They do not easily sign spokespersons, but once signed, it is long-term.
Evian is the biggest spender. I heard that the average annual signing amount is even more than Nike, but the contract period is shorter. It is only signed for one year. We will wait and see the situation next year.
But no matter what, the industry speculates that Gao Wen's current sponsorship contract has easily exceeded 10 million US dollars; and there are still many contracts under negotiation. Sponsor manufacturers are very eager, but Tobias needs to conduct more comprehensive considerations and reviews.
, planning the entire career for Gawain.
It is precisely because of this that three top brands have made big news one after another, and the news media immediately went into a frenzy——
If we had taken our time one by one, the reporters would have been busy and they wouldn't have panicked; but now we come to three houses at once, which is equivalent to a big deal.
Obviously, Gao Wen also got early warning and knew the reporters' intentions, so he said the sentence just now:
Among the official sponsors of the Paris Masters is Evian mineral water.
If Gao Wen took the initiative to take a photo with Evian Mineral Water, the media publicity effect would be too straightforward and explicit. It would be impossible for reporters to publish relevant photos for free publicity; but Gao Wen did not follow common sense and "refused to take a photo", but instead
All the reporters' attention was focused on it.
Moreover, with a self-deprecating lightness and joking, I have to say that this method is very endearing.