This is the duel between Ronaldo and Gao Wen. Everyone uses the ball they are best at, with a lot of tricks.
But if that's the case, it seems that there is no need for Gao Wen to fly all the way to Madrid to shoot the commercial face to face with Ronaldo. It is enough to enter the studio and shoot with a green screen; moreover, Gao Wen also needs to go to Los Angeles next.
Met with three other superstars respectively to complete the filming.
The true meaning of "challenge" is that the two sports need to blend and collide.
At the end of the ball, Ronaldo passed the football to Gao Wen; at the same time, Gao Wen also threw the tennis ball to C Ronaldo, completing an exchange.
And, both players continued to hit the ball.
Then, C-Ronaldo completed the volley and tried to shoot the tennis ball into the goal; Gao Wen needed to play the role of goalkeeper, but instead of guarding the goal with his own hands, he used the way of hitting the football, hitting the tennis ball with the football, changing the tennis
Flight trajectory, complete the job of goalkeeping.
On a physical level, this is acrobatics -
That’s why advertising planning is called “crazy.”
It's a challenge for both players:
control.
Ronaldo's power control needs to be restrained, otherwise he will easily kick the tennis ball away. After all, the force-bearing area of the tennis ball is too small.
Gawain's power control needs to be concentrated to hit the football back in a way that is close to hitting a baseball, otherwise the football will not fly at all.
However, it is not that difficult to say it is difficult. After the two people practiced back and forth, they gradually found the feeling, and the ideological dialogue was also very easy. The whole training idea was completely consistent, and I found a bit of professional players in unexpected places.
Tacit understanding, collision and sparks.
The shooting went very smoothly. It took less than three hours, full of laughter and relaxation, and the whole shooting was over.
After all, Gao Wen still lacks some experience in shooting commercials. Thinking back on their shooting process today, question marks appeared in his mind.
"What are you thinking?" C-Ronaldo had a good impression of Gao Wen, both in front of and off the camera. "Are there any other scenes that you want to reshoot? If so, as soon as possible, they have started to pack the cameras.
And the lights.”
"No, no, no, I'm just thinking, is the effect really good when shot like this?" Gao Wen looked at C-Ronaldo, raised his eyebrows high, and pointed his finger back and forth between the two people, "
I think we two look like fools."
"Haha." C-Ronaldo laughed happily. He felt that Gao Wen, who did not hide his thoughts like this, was very sincere, and did not have the arrogance and hypocrisy of pretending to understand. "Man, special effects and editing, this is the essence of advertising.
You should trust their professionalism and that they know what they are doing."
Gawain thought about it for a while, but still couldn't imagine the final scene. He spread his hands and said, "Maybe this is the reason why the whole project is called 'crazy'."
Ronaldo laughed heartily.
"Cristiano, Gawain, I'm sorry to disturb your conversation, but we need to shoot some commercial side shots, and we need your cooperation."
At this time, another staff member came over, with a polite smile on his face, and cast an inquiring look at Ronaldo.
Ronaldo waved his hand, "No problem."
The shooting has ended, but to be precise, it is just the shooting of the main body of the advertisement. Next, we need to enter the studio to shoot promotional posters and still photos. In addition, we need to accept some media interviews and cooperate with Nike's entire advertising planning operation.
This is the reason why Gawain needs to stay for three days.
In addition, side shots are also a very important part. In fact, the photographer has captured some real moments during the advertising shooting. Now he needs to enter the "staged shooting" stage to shoot some harmonious atmosphere and a cheerful scene.
Photos will be used in conjunction with subsequent publicity.
"Ah, wait, Gawain, wait."
C-Ronaldo stopped Gawain who was about to leave and gestured to the photographer.
"I need to take a picture of us together to put on my Twitter and photo wall."
This superstar, who has more than 200 million fans on major social network platforms, is currently the player with the largest number of social network fans and the most frequent interactions among all professional athletes. He is far ahead of his competitors. He is undoubtedly the player with the most social network fans at present.
the first person.
Every day, C-Ronaldo will not shy away from showing off all aspects of his life——
Photos with family, gatherings with friends, hard training in the gym, holidays under the sun, etc.
The exposure rate is very impressive. Major sponsors need to pay about 44 million US dollars in advertising fees every year to let C-Ronaldo promote himself on his social network platform.
Overall, the top three sports with the highest attention and interaction rate on social networks are football, basketball, and tennis, with football leading the way; while basketball and tennis, excluding the outstanding LeBron James, are almost the same.
Indistinguishable.
However, Gawain should not be included. Although the popularity of China's social network has soared rapidly, Gawain's rise is still too short after all; and he has never concentrated on operating his own different social network platforms, all thanks to Tobias
Taking care of it.
Gawain was a little surprised, after all, this was only their first meeting.
"Cristiano, are you sure?"
C-Ronaldo didn't know why and looked at Gawain doubtfully.
“Is this a platform I can get on for free?”
Gao Wen's joke successfully made Ronaldo laugh happily, "You are an interesting guy."
That night.
Gao Wen appeared on C-Ronaldo's photo wall, and the superstar gave him a favorable review, triggering a frenzy of heated discussion; which eventually attracted a wave of attention to Gao Wen's own social network account.
It wouldn't be surprising if things only develop to this point, it's just routine operation.
However, immediately after, Beckham also liked this photo of Ronaldo on the photo wall and replied, "Looks like my strategy worked."
Later, Beckham also uploaded a photo with Gao Wen on his photo wall.
With this, the netizens went crazy——
Not many football fans pay attention to tennis, but there are also many. Gao Wen was quickly recognized, and the title of "US Open Champion" flooded the screen in the comments.
Things got out of hand.
Assuming that this is a promotional photo for Nike's official account, netizens may not pay too much attention to it. Anyway, it is just a commercial relationship to shoot an advertisement together. Maybe after the advertisement is shot, Gao Wen and Ronaldo will never have any contact again.
.
But this is exactly what the players did in private, and the curiosity of netizens was aroused. Adding a Beckham?
boom……
Gawain knew nothing about this incident at all. The uproar in the online world and the calmness in real life were simply two different worlds. When Tobias told Gawain later, Gawain still had no real sense of it.
"I gained three million fans overnight."
Hearing Tobias's words, Gawain didn't have a concept of measurement, "So what level is this?"