No one could have expected that when the game reached the quarter-finals, the excitement of the game would drop off a cliff, which was really disappointing.
Sweep, sweep, sweep!
According to the schedule, the matinee at Rod Laver Arena will start at 11 a.m., then one game will be finished, and the next game will continue without interruption; the night game will start at 7 p.m., which is also a game.
Then the next one will come on stage.
However, if all day games end early, the stadium will be cleared, and the night games will not start until 7 p.m. and will not start early.
Generally speaking, matinee games are often held until six o'clock, six thirty, or even seven o'clock. This is common, so the audience's schedule is always full.
However……
On the ninth match day, when Murray defeated Karlovic and returned to the semi-finals of the Grand Slam, it was only 4 pm local time in Melbourne.
Four o'clock!
This also means that there are still three full hours before the night show kicks off. With such a long waiting period, it is no problem to take an afternoon nap.
From the side, we can see how confusing the three matinee duels were.
On social networks, fans from all over the world complained and expressed strong dissatisfaction with the organizing committee's schedule, which was obviously dereliction of duty.
Although Australian netizens have come forward to express their opposition and defend the arrangement of the tournament organizing committee, they believe that this arrangement is correct and wise; but the reality is cruel, the viewing figures of the three matinee games can be deeply
Feel the true attitude of local audiences:
Throughout the morning, in Australia, an average of only 990,000 people watched Channel 9's live game.
What level is this number at?
Forget the vertical comparison, let’s look at the horizontal comparison. In the past eight match days this year, the highest viewership moment came from the last game of Seppi’s upset victory over Federer. A total of 2.3 million people watched the game; and the average single-day ratings
The lowest was 1.83 million on the fourth match day.
In other words, this is the first time since the start of this year's Australian Open that the average single-day viewership has fallen below the one million threshold.
First of all, we need to understand a premise. The ratings of women's competitions are relatively weak in Australia, and the reasons are complicated.
Part of the reason is indeed that the ratings of men's matches are generally higher than those of women's matches globally, and this is true for all the four Grand Slams.
Part of the reason is that there are no Australian players among the top 20 players in the women's world rankings. Of course, there are also no male players. However, the younger generation of male players has formed a group advantage, risen rapidly, and has always been at the forefront of topics.
Rod Laver's matinee had two women's matches arranged. Even with beauties like Sharapova and Bouchard dueling, the ratings were still slightly less stimulating, so the decline in ratings was due to
Expected.
but!
If it has fallen to such an extent, it is truly shocking.
The Australian Open Organizing Committee is a little panicked.
Ratings are not everything. The essence of competitive sports is competition. The quality of the next semi-finals and finals can determine the results of this year's Australian Open.
But for advertisers and sponsors, they need these numbers to prove that their investment is correct——
Every year, the Australian Open's revenue from television broadcasts is 35 million Australian dollars, which together with game tickets and event peripherals constitute the three major revenue segments of the event.
Once the ratings fluctuate, the first thing you need to worry about is the television broadcast; if there is a dip in the ratings like today, the alarm needs to be sounded.
Perhaps, they should not be so willful in scheduling. It is not worth it to damage the reputation of the event just for the sake of temporary anger.
It's all that guy Gawain's fault!
Evening, seven o'clock.
The hustle and bustle of Melbourne Park gradually quieted down. There were no children running back and forth between small venues, no noisy fans outside the training ground, no players carrying equipment ready to play, and no sneaking out to eat French fries.
Audiences in Hamburg.
The peacock blue night shrouded the place, and the turbulent heat during the day slowly settled down, and one could clearly feel that the hot air had become slightly cooler.
However, a circular halo dome still shines under the night, emitting a soft light, guiding people forward like the North Star. As the footsteps gradually get closer, you can slowly feel the lively and lively things.
Roll and boil again.
Rod Laver Arena.
As night falls, Melbourne Park officially enters Rod Laver Arena time, and all eyes are focused on the only center of the circle.
Even the audience who stayed on the lawn to watch the big screen gathered together, waiting for the live broadcast signal.
The Spanish flag and the Chinese flag flying all over the sky are intertwined. They are also the enthusiasm and passion caused by the collision of red and gold. In a trance, there is no distinction between you and me. My eyes turn around, and it seems that everything is similar.
of red, accidentally entering the sea of red.
However, you can tell from the level of cheers that they are still different.
The "Australian Open Show" was in the final pre-match introduction. When the host said Gawain's name, Chinese fans cheered and became passionate. However, when the host said Nadal's name, the entire Melbourne Park shook.
The steady outflow of energy is enough to set the night on fire.
Not only the Spanish fans, but also the Australian fans, all united unswervingly to control the situation with an overwhelming advantage.
Boom boom boom!
Yu Jia couldn't help but raise his jaw slightly. Tonight, Gao Wen faced unprecedented pressure, even more dangerous and difficult than the host players.
"here we go!"
The night game finally kicked off and the players appeared on the stage.
The staff of the event organizing committee immediately paid attention to the real-time ratings figures of the official live broadcast of Australia's Channel 9:
Five hundred thousand.
Eight hundred thousand.
one million.
In the blink of an eye, it has easily exceeded the threshold of one million. It gets hotter, hotter, and then hotter and hotter, soaring across the board at a speed visible to the naked eye.
1.3 million.
1500000.
Two million.
pretty!
"Ahhh! Finally!"
"Great job, I knew it!"
"Yay! Party time!"
Just when the players appeared on the stage, the viewership numbers skyrocketed and hovered steadily around two million, which made all the staff of the organizing committee breathe a sigh of relief.
Sure enough, as the most watched game of the day, the attention is completely different.
But--
"Rafa, it must be because of Rafa."
"Yes, yes, everyone loves Rafa."
"This is the expected situation."
Australian Open Director Craig Tiley could hear the whispers in his ears. They seemed to be comforting their colleagues and themselves, constantly emphasizing that the outstanding performance in ratings was because of Nadal, who refused to admit and
Gawain has anything to do with it.
However, as Terry stared at the court, his eyes gradually became deeper: