Jing Shufeng saw Jing Gao coming in from the study with brisk steps, and quickly stood up and greeted Jing Gao.
He is Mr. Jing's translator, and they went to France to fight together. He has a good personal relationship with Mr. Jing.
He is different from Dugu Jing, who was recommended by Dong Youwei, Mr. Jing's previous assistant.
Jing Gao shook hands with Jing Shufeng with a cheerful face, "Xiao Jing, sit down."
The maid from the villa brought tea, Jing Gao picked it up and took a sip happily. The bitter Chinese medicine taste in his mouth had completely dissipated, replaced by the sweet and fragrant gummy taste. It was delicious and white.
The White Rabbit gummy candies brought by our little beauty Zhu Jie were indeed sweet and soft. It took him more than ten minutes to eat two gummy candies.
It was very pleasant to chat with Xiaojie while eating sweets. If he hadn't considered what Jing Shufeng was waiting for, he would have been reluctant to let Zhu Jie, the gentle and gentle beauty, leave.
Jing Shufeng observed that his boss seemed to be in a good mood, and a stone fell in his heart. He said with a smile: "Mr. Jing, is there any happy event?"
Jing Gao smiled and waved his hands. He couldn't say that he felt extremely happy because he had just easily conquered an amazing little beauty. He said: "Xiao Jing, I called you here so late because I have a task to give you.
What do you think about the current situation at Uber?"
Jing Shufeng secretly complained. Mr. Jing, it wasn't too late when you called me over. It's just that you were a little late to receive me.
Complaining is a complaint, he recalled Uber's information in his mind and considered his words.
Uber is Phoenix Group's core business and the most important pillar company. As Jing Gao's assistant, he will naturally pay attention to Uber's situation. After Uber's stock price fell below 40 billion US dollars, it began to consolidate.
In the near future, we can’t see any improvement in the stock price at all. Because Uber’s first quarter report is about to be released, and internal financial reports show that the data in this quarterly report is very poor. Uber’s current market share in the online ride-hailing market
The profit rate still remains above 90%, but the profit data is quite ugly.
This means there are serious problems within Uber.
However, not only Uber, but also the entire Phoenix Group has long established an ethics committee to punish non-compliance and illegality by senior executives within the company.
So what are the problems within Uber? This shouldn’t be the case!
Jing Gao leisurely crossed his legs and sat on the sofa drinking tea. He wanted to go to the study room on the second floor immediately to see the little beauty Zhu Jie whom he had lost while eating the gummy. The white balls were as warm and fragrant as nephrite.
Xiaojie is really nice. She is a proactive girl who is willing to learn.
Also, I wonder if Xiao Gu, who has a pair of charming peach blossom eyes, is willing to be his woman, and whether she has gone to the study room to wait for him. He really wants to know the answer.
But no matter how much he was expecting and anxious in his heart, he would not go to Jing Shufeng now. After being a powerful man for so many years and struggling in the business world, his character has been tempered for a long time.
Jing Shufeng pondered for nearly five minutes and replied: "Mr. Jing, I have not gone to work at Uber for on-site research. I can only make judgments based on the reports and data I have come across.
I would venture to make a conjecture. I think Uber’s problem may lie in the setting of KPIs. Otherwise, it would be difficult to explain why their profits are so poor, but no one gets low scores in the assessment.
Of course, this has something to do with the culture within our group.
First, for a long time, our Phoenix Group’s internal culture has been to hold high and fight high, adopting the style of ‘get first and then wash’ in Go. This will inevitably lead to our business being big but not strong.
To make the business stronger and more sophisticated, this requires the management team to spend a lot of time and energy on in-depth cultivation, and it also requires the dedication of a large number of senior management talents.
The remuneration in our group is very good, and the average salary is about a quarter higher than that of similar companies. Who is willing to work hard if you can get paid easily?
Second, Mr. Jing, you have repeatedly emphasized in internal emails that our company should be a service-oriented company. You prefer Fat Donglai's model, which requires treating customers with sincerity and believing that customers will respond with sincerity.
But in actual business operations, this instruction has been carried out too far. In the Internet industry, users are just outsiders. They will fall in love with whoever gives them benefits. There will be no brand loyalty.
This is not a physical store, or an industry such as clothing, luxury goods, or mobile phones. Users are loyal and willing to pay a premium for the brand. But in the Internet industry, this is quite difficult.
High quality and low price are the key. When we started our business, Phoenix Group also used this kind of people's hearts and minds to expand the market.
Nowadays, many of our senior executives often pay the company's interests to obtain good-looking user data. Therefore, the profit data is quite ugly."
Jing Gao didn't expect that Jing Shufeng's words would ultimately be pointed at him. He couldn't help but smile bitterly.
He became a powerful person from an ordinary person. Although he maintained a learning mentality and worked hard to control the impact of huge wealth, he never regarded himself as a "flesh eater" or "oppressor"
, "exploiters", this kind of mentality change is quite difficult!
Those business bosses can accomplish this transformation because if they do not change the mentality of ordinary people, their careers will not be successful! They will sink, fail, and disappear in the business world.
As a powerful man, his career path to success, although full of twists and turns, is generally very smooth.
To put it bluntly, in normal business competition, with his unlimited golden finger, he is not afraid of anyone. Even if Steve Jobs comes back to fight him in a business war, he can still win!
Of course, the problem is that shopping malls are like battlefields. Who will honestly compete with you in the commercial field? The highest level of battle is: administrative, legal, and even physical destruction. This is the reason for the flash of swords and shadows he encountered.
Therefore, he lacks the opportunity to change his mentality. He regards himself as a member of ordinary people and positions himself in this class. He thinks that if he provides good services, he will be recognized and the brand will gain a premium. However, netizens are plundering wool and piao.
It doesn’t matter who you are, everyone is a capitalist who wants to be hung from a street lamp by default. The only difference is whether the rope hanging around the neck is tighter or looser.
Sometimes his ideas are too simple and naive!
He thought he was making a profit without aiming for excessive profits, but will users develop brand loyalty because of this? Don't even think about it.
Being criticized in person, Jing Gao was not angry at all. He pondered slightly, took a sip of tea, and extended his hand to signal Jing Shufeng to continue.
Jing Shufeng said: “In addition, as capital investment in the bike-sharing industry weakens, I suggest merging Xiaoyuan Bicycle into Uber to increase Uber’s assets, which will help boost the stock price. Of course, Xiaoyuan Bicycle
The losses will also go to Uber.”
Jing Gao nodded and said, "Xiao Jing, are you interested in working with Uber?"
