Shen Jinyuan wanted to report on the strategic direction of Xia Shang Cultural Tourism. However, the person next to Jing Gao was quite hesitant at this time, thinking repeatedly about how to speak: He wants to do a live broadcast!
Jing Gao visited the Chinese-style Chinese restaurant, the luxurious modern-style Western restaurant, the light and luxurious tea restaurant, and then visited the banquet hall that can accommodate hundreds of people.
This banquet hall is different from the original spacious banquet center. It is smaller in area, but has more of a dining atmosphere. The interior decoration is extremely luxurious, with gorgeous chandeliers winding like flying phoenixes. The overall style is soft and the colors are soft.
The wall lamps are like flowing colors.
After turning on the lights, the banquet hall named "Phoenix Hall" has a dreamy brightness and is very well designed.
"There's something about this American design!" Jing Gao admired the lights in the banquet hall: "What does the phoenix usually represent over there?"
Next to the half-bald Shen Jinyuan, a man in his fifties with gray temples said: "Phoenix has the meaning of rebirth, immortality and resurrection in Western cultural meaning. Their legends are different from ours.
Phoenix lived in the desert for hundreds of years. Before his death, he built himself a nest filled with spices. After singing a desolate elegy, he burned himself to ashes. And a new bird was born from the ashes. This is
The source of their meaning.
No matter what the Western meaning is, in our country, dragons and phoenixes represent auspiciousness. Moreover, the Phoenix Hall and the Phoenix Group just correspond to each other, which is a good compliment."
The old man's tone of voice was neither fast nor slow, giving people a sense of culture and intelligence. The first impression was very good.
Jing Gao nodded with a smile and looked at Shen Jinyuan.
Zhang Li, wearing a black professional skirt and flesh-colored stockings, stood aside and couldn't help but smile. Brother Jing had completely forgotten that his core industry is called "Phoenix Group"! He must have gotten carried away these past few days.
She just saw the housekeeper Li Xin with a pair of top-notch sisters, who are 1.72 meters tall and have beautiful bodies.
In addition, Xiao Xueyan, Liu Yifei, Chen Duling and several other great beauties in the film and television industry.
I wonder how Brother Jing spent these two days. He must have been stuck in a gentle place.
Of course, what Zhang Li didn't know was that Concubine Xin had prepared an exotic "surprise" for Jing Gao.
Shen Jinyuan quickly introduced: "Mr. Jing, this is my most important assistant, Gu Zhan, the president of Xia Shang Cultural Tourism. He once worked in the Jiangsu Province National Planning Commission and managed the daily work of Xia Shang Cultural Tourism in an orderly manner.
"
Gu Zhan was wearing a navy blue suit, and his gray hair was combed meticulously. At this time, he quickly said: "Mr. Shen is so complimentary. Some of my achievements in work were achieved under the leadership of Mr. Jing and Mr. Shen."
Dugu Jing, who was standing next to Jing Gao, couldn't help but sigh in her heart. Looking at what she said, it sounded very institutional. If it were him, he wouldn't have been able to say it so smoothly.
Jing Gao smiled and waved his hand. He knew whether it was his contribution or not. You can listen to flattery, no one else. But if you take it seriously, you are a fool. He said: "Let's take a rest here in the Phoenix Hall.
.Old Shen, report quickly."
The Phoenix Hall was luxuriously decorated, with tables and chairs already set up. Jing Gao sat casually at the round table covered with white tablecloth.
He noticed that Shen Jinyuan hesitated to speak and did not speak for a long time.
A wry smile appeared on Shen Jinyuan's face. He sat in a soft chair diagonally across from Jing Gao, put his hands on his legs, considered his words, and said slowly: "Mr. Jing, following your instructions, the shareholding reform of Xia Shang Culture and Tourism Group has been completed."
Initial results have been achieved.
The performance of all subordinate business divisions is improving.
We have been able to provide users with one-stop high-quality travel services by just clicking on our official website. In addition to ticketing, hotels, travel agencies and tour guides are all self-operated by us.
The 13 theme parks taken over from Wanda are operating well, but they are unable to compete with big IPs like Disney and Universal in the high-end market.
In terms of cultural creativity, our cooperation with Phoenix Films is still deepening, and they will continue to produce hit film and television works to drive the development of our theme park division.
We are currently operating Phoenix Film and Television’s three film and television city projects across the country.”
Jing Gao nodded slightly and took a sip from the mineral water bottle, "I saw all this in the email. The Cultural Tourism Group has done a very good job. I see that the third-party audit agency's valuation of you is close to 100 billion.
I originally asked you to build a version of Ctrip with an enhanced offline business to serve the consumer needs of the entire middle class. Now it seems that this goal is expected to be achieved."
Shen Jinyuan was encouraged by his boss, and the man in his forties couldn't help but feel a little emotional. He blurted out the words he often said in the company: "Mr. Jing, we at Xia Shang Cultural Tourism have never regarded rubbish Internet companies like Ctrip as our opponents. We are
Business entities!
Our services are ten times better than theirs, the jobs we provide are ten times better than theirs, and the taxes we pay will be ten times better than theirs in the future."
Gu Zhan and the two senior executives in their thirties who came to report with Shen Jinyuan all looked at him in agreement.
What level of Ctrip can we compare to ours?
Use big data to gain experience and use some tricks to deceive users. Because Ctrip is essentially a company that relies on commissions to survive.
Ctrip's main businesses include: online ticketing, hotel reservations, travel packages, corporate customer business travel management, preferential merchant services, travel consulting, finance and advertising, and big data research and application.
In essence, Ctrip's business model mainly relies on charging commissions from suppliers, and its operating income mainly comes from the development of these businesses. Therefore, they cannot be user-centered!
It is quite normal to do something about big data.
The online business of Xia Shang Cultural Tourism was previously handed over to Xiangcheng Takeaway. Now Xia Shang Cultural Tourism is more like a physical cultural tourism company, opening an official website for online services. The most significant difference here is that Xia Shang Cultural Tourism does not
As a platform, the "services" on the official website are all self-operated by their company.
Of course, air tickets and high-speed rail tickets must be excluded from this. Transportation is an industry related to the national economy and people's livelihood, and it is difficult for private capital to enter.
Of course, there are several airlines under Jinggao's name, but they are not considered to be the largest domestic airlines. Xia Shang Culture and Tourism cooperates with all major airlines.
The consensus across the company is that the strategic goal of Xia Shang Cultural Tourism is not just to be an enhanced version of Ctrip, but to surpass Ctrip!
Jing Gao smiled slightly and stretched out his hand to signal Shen Jinyuan to continue. Obviously, the team of the Cultural Tourism Group is very combative and cohesive!
It's not easy for him to dampen their mood.
Ctrip is listed on the U.S. stock market, with a current market value of approximately US$13 billion. It is stronger than Xia Shang Cultural Tourism, which has not yet been listed. In terms of profits and taxes, Xia Shang Cultural Tourism is not as good as others.
However, does the Xia Shang Cultural Tourism model have a future?
As we all know, Internet companies are all about generating traffic. The greater the traffic, the higher the stock price, and when negotiating cooperation with suppliers, they can get more commissions. This is a positive amplifier.
Xia Shang Culture and Tourism is currently working hard to operate its own travel agency, hotel accommodation, etc. Can it really become bigger and stronger?
What is the logic of this business model?
The reason why Jing Gao came up with the idea of completely restructuring Xia Shang Cultural Tourism was because he saw the performance of Pang Dong Lai, a "single-out" player in the supermarket industry.
He paid attention to supermarkets for a while in the second half of last year. After all, it was Sister Ting's son Ren Lie who was supported by a group of uncles to build an online supermarket. After he paid attention to this industry, he found that Pang Donglai's business model was quite interesting.
Regardless of whether it is a "shopping mall" or a "cultural tourism", they are essentially providing services, not manufacturing products.
Xia Shang Cultural Tourism adopts the business model of Fat Donglai. That is to provide high-quality services, clearly mark the price, and earn service fees. There is a middle class who is willing to pay for high-quality services.
Especially in today's era when the tourism market is booming, but all kinds of deceiving and robbing incidents are constantly being exposed by self-media.
This is his confidence in the development of Xia Shang Culture and Tourism. Unlike Pang Donglai who developed in one place, his capital strength is enough to expand the business of Xia Shang Culture and Tourism to the whole country, as well as overseas and global development.
