Is LeTV short of money? That's for sure! Public information shows that LeTV spent US$700 million to control 70% of the shares of the online ride-hailing company "Yidao" in October 2015. In the first half of this year, Yidao began to subsidize users crazily.
Seize the market.
Preferential policies include: get as much as you recharge, get a LeTV mobile phone with recharge, get a LeTV TV with recharge, etc.
This "playing method" is very LeTV. It is a common business method of LeTV: high and high. Simple, rough and direct.
Half of the US$700 million was burned in half a year. Yidao's market share of 2.7% has skyrocketed. Yidao CEO Zhou Hang announced that Yidao has completed "one million daily orders, added one million drivers, and added one million new drivers."
vehicle" three goals.
At a time when the fierce battle between Didi and Uber is in full swing, Yidao is jumping like this. How long can this money-burning model continue? If LeTV wants to continue to be a player in the "shared travel" field, it still has to invest money.
Secondly, all of LeTV's "hardware" is sold at a loss. It loses money selling mobile phones and losing money selling TVs. LeTV hopes that members can make money, and is currently in a fierce battle with video websites.
Finally, the big spender is LeTV Automobile. On January 5, 2016, LeTV released FF (Faraday Future)'s first concept car FF zero1.
All of the above are foreseeable losses, but will LeTV be short of investment? No!
This sentence may be a bit awkward to say, but think about how many years it took for Amazon to make a profit? Has Tesla ever made a profit? They can always raise money. What’s more, what’s even more awesome about Amazon is that it doesn’t pay dividends. Now LeTV is here
Go this way.
In other words, LeTV’s business model is here. If you believe it can succeed in the future (there is a template before) and you are willing to take a gamble, you will invest. If you think it is not stable, you will not invest.
Mr. Jia’s ppt and speeches are said to be the best in the world.
According to the logic that there is no shortage of investment in high-quality targets, LeTV should have no shortage of people to invest.
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Jing Gao wanted to talk to Mr. Jia directly, and the others, such as Zeng Qiang and others, withdrew. The next conversation was all about business secrets.
Jing Gao looked at Mr. Jia who was flipping through the information in the folder at hand to formulate a speech. He was not in a hurry and drank tea slowly. Guan Yujia was sitting next to him, dressed in professional attire, and a faint fragrance came from the ninety.
Six points of good looks, pleasing to the eye.
Jing Gao's overall attitude towards the strongman in the business world, Mr. Jia, the big boss, is relatively calm, with the idea of discussing business.
First, Mr. Jia’s entrepreneurial experience is not enough to become an entrepreneurial idol for young people. Back then, Shi Yuzhu was.
He is not a fan of Mr. Jia. Of course, you have to admit that Mr. Jia is indeed awesome.
Second, as a tycoon with unlimited cards, in terms of pure competition for funds, even if he is sitting in front of Ma Ali, it is equally worthwhile.
What makes him inferior to these business tycoons is his deep political and business connections and influence.
Mr. Jia folded the folders, sat on the other side of the glass-topped conference table, and said sincerely: "Mr. Jing, LeTV's ecological response is different from any current domestic business model. We are brand new and are
A new species.
LeTV is indeed short of money, but there is no shortage of investors, and many people want to come in. But as for me, I hope to choose like-minded friends to fight for my dreams together and suffocate for my dreams!"
I go.
Mr. Jia said, "The language style has its own system!"
Jing Gao said simply: "Mr. Jia, stop for a moment, please allow me to digest it." He figured out something from these words. First, LeTV has capital needs, and is particularly eager for funds to come in.
When capitalists talk about emotions, problems become bigger.
First of all, it was LeTV who took the initiative to contact him. No matter how beautiful Mr. Jia’s words were, it was useless. A lack of money meant a lack of money.
Secondly, Mr. Jia told him face to face that he was short of money. It must be so short that it can hardly be concealed. Otherwise, who would deliberately reveal it. This is not the logic of business negotiations.
Second, Mr. Jia’s essential purpose today is to trick him into investing money. He has no intention of selling assets.
Let’s fight for our dreams together! Of course the helmsman must be Steve Jobs, but could it be him, a 27-year-old young man?
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Jing Gao has always felt that his stomach is empty and has no goods. But he will find that he still has something. At least, the improvement of emotional intelligence allows him to guess people's psychology.
Thinking about it, Jing Gaodao said: "Mr. Jia, I have the public information of LeTV. I admire your ideals very much. But I like to control the overall situation. I wonder if Mr. Jia is interested in selling a certain ecosystem?"
Jing Gao doesn't know the future outcome of LeTV. His idea is very simple. The purpose of making business decisions is to expand his influence. His investment in Mr. Jia has no such effect at all. But buying a certain asset is okay.
Jabs refused, "Mr. Jing, LeTV's seven ecologies are a closed ecological loop, each of which is indispensable. Only when combined together can the chemical reaction be maximized." He then said earnestly: "
Mr. Jing, since you want to acquire LeTV’s sub-ecologies, you must have known about them. These sub-ecologies are all high-quality assets. Platform + content + terminal + application, the energy generated by this is far beyond a single model.
So, why not join in together? I can open any ecosystem under LeTV to you for financing."
Jing Gao thought: That's not necessarily the case. Your LeTV is not irreplaceable in the video field. He has not used LeTV to watch movies and TV series in recent years. Of course, this may be related to his lack of a girlfriend.
Because, LeTV’s hit dramas are all “big heroines”! Zhen Huan and Mi Yue are both dramas from a female perspective.
Jing Gao didn't "beat around the bush" with Mr. Jia. He was still a young man in this industry. He was asking for trouble by comparing himself with the old foxes. He asked directly: "Mr. Jia, are you going to sell Yidao's equity? I hope you can."
Eat them all.”
Mr. Jia turned to ask the secretary next to him. He is now in charge of LeTV Automobile and has less control in other directions.
"LeTV owns 70% of Yidao's shares. I can't sell them all to you. I hope to maintain my controlling position. The current valuation of Yidao is about US$1.6 billion. I can sell 19% of my shares to you."
Jing Gao smiled, stood up and said, "Mr. Jia, how about we talk later? Let's go here today."
Mr. Jia treats him as a child!
There is no doubt that Yidao is a high-quality asset. He does have the idea of entering. Think about it, if Yidao completes the monopoly of the automobile travel market in his hands, how much hidden "public" will he hold?
that power"?
(You can know this by looking at Didi’s current status. Although Didi has been scolded miserably in various accidents.)
But how can Yi Yi be worth US$1.6 billion in the current state where he is just trying to survive? If it doesn’t work, he can contact Uber and Shenzhou Travel.
"Okay." Mr. Jia is an old man in the world, and business cannot be done with justice. At noon, he still invited Jing Gao to have a meal and have a good talk.
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According to the original trajectory, LeTV would be revealed in September this year to be in arrears with suppliers, thus unveiling LeTV's crisis.
Under such circumstances, Jobs still found a "white knight" at the beginning of 2017. His fellow countryman, Sunac CEO Sun Hongbin, invested 15.041 billion to take over the business.
Under the current circumstances, LeTV has indeed not yet entertained the idea of “selling off” its assets and ecosystem.
On Saturday morning, Jing Gao started his and Li Mengwei's vacation trip to Huangshan.
