Ten days passed by in a blink of an eye. During this period, in the outside world, people were angry or cursing online about Uber (China)’s unprofessionalism and unkindness as a “foreign-funded” company. This
It's like a carnival.
There were also some people talking about Uber's misfortune: highlighting the recent car accident, talking about Jing Gao's embarrassment, and mocking Uber's quietness. All of Uber's resources are now devoted to dealing with safety issues. These people argued fiercely
How should Didi merge with Uber and look to the future with a strong sense of participation?
Of course, what is talked about the most and is talked about most by people who know the inside story is the commander Ruoding who flew back from the United States, Alibaba's second-in-command, Cai Congxin, and reversed Didi's decline in one fell swoop. There are also praises for Cheng Wei and Liu Qing.
. They are the concrete implementers. There is also praise for the rising star Ren Zhi. A tiger father has no dog son! His decisiveness and precise strategic vision were all mentioned in some wine bureaus.
No matter which way you look at it, Didi’s “desperate counterattack” against Uber’s acquisition is a classic case of business warfare.
It seems to be echoing what "the big brother of the world" Jack Ma said in a debate a few years ago: Ali is the Air Force. There is no saying in the world that the Army can defeat the Air Force.
This time it was a combination of sea, land and air, bombing the Phoenix Fund indiscriminately. First give him a "Van Fleet Ammunition", then slap him with his left hand, and then slap him with his right hand. Let me ask you: Are you convinced?
However…
After more than twenty days passed on October 18th, when Xie Shihuang called Ma Yun and Cai Congxin flew to Shanghai to arrange the confrontation, some subtle changes began to accumulate, and some clues and qualitative changes began to appear.
During these twenty days, the waves set off by Ali and Galaxy were as turbulent as the tide of the Qiantang River on August 15th: the waves were like mountains spewing snow. But after all, the tide will recede. Only then will people realize that,
Among the waves that covered the sky and the sun, someone once hit the water in the middle!
As the tide recedes, the figure will gradually become clearer. He will bring darkness and cover the tops of people's heads!
…
…
It was raining lightly at night in Shenzhen, and the sky was extremely dark. Jing Gao arrived at Shenzhen Airport in a black Mercedes-Benz commercial vehicle.
He was not flying back to the capital or the capital, but was here to pick him up. Cao Danqing, on behalf of Phoenix Fund, completed the acquisition of a company with a third-party payment license and flew to Shenzhen to see him.
The night was getting darker. In the drizzle, the car lights were flashing in the driveway outside the airport. Jing Gao was waiting outside the airport pick-up hall. At this time, the ringtone of his cell phone suddenly rang.
Jing Gao answered the phone, and Guo Lingyu's clear voice came from inside, "Mr. Jing, how are you... lately?" Some voices calling for Uber to suspend business and rectify have reached their peak recently. She has heard a little bit about it. The regulatory authorities will soon
make a decision.
There was a pause in her tone, and she could tell she was concerned. Jing Gao said calmly: "Miss Guo, thank you."
"You're welcome." Guo Lingyu said sincerely: "Mr. Jing, no matter what the final outcome of your confrontation with Didi and Alibaba this time, I hope to have the opportunity to cooperate with you in the future. Whether I represent Goldman Sachs or Guo
.”
There was a car accident not long ago, which was a "natural disaster" for the Phoenix Fund. It was completely unexpected. Although she had a good personal relationship with Liu Qing, she recognized the strength shown by Jing Gao.
Jing Gao was somewhat touched and smiled: "Thank you."
After exchanging pleasantries with Guo Lingyu for a few words, Jing Gao put his cell phone in his trouser pocket, pondered for a few seconds, turned his head and asked Jiang Zi beside him, "Wei Bo's side is still unwilling to cooperate with the prosecution?"
When he was a netizen, he also hated the idea of controlling comments. He didn't feel comfortable scolding others. But now that public emotions are vented on him, he still wants to control it. This is purely a matter of stance.
Jiang Zi, a plump figure, wearing a magenta shirt and a gray one-step skirt, a very professional look, a mature and charming beautiful woman, said: "Yes."
Jing Gao nodded gently, "Tell Wu Jingshu to buy Sina's shares immediately. I want the controlling stake."
Many people came to pick up the plane at night. Jiang Zi's pretty appearance and plump and graceful figure attracted the attention of men. These words of Jing Gao made many people smile knowingly. I also want to acquire Baidu, Alibaba,
Where's Tencent? Bragging doesn't mean drafting.
Jiang Zi ignored the smiles around him and said seriously: "Okay, Mr. Jing."
A moment later, Cao Danqing's tall and graceful figure appeared at the airport exit. After receiving Danqing, Jing Gao took her directly back to Guanlan Golf Villa. Wei Chenjun and Li Yifeng each lived in the hotel with their teams. Here is Jing Gao's villa.
Jiang Zi and Dong Youwei lived there, as well as bodyguards and nannies.
After the meal, Jing Gao and Cao Danqing sat at the square table in the small living room on the third floor of the villa, looking at the pouring rain outside.
The room is quiet and the lighting is soft.
Cao Danqing sat at the table, gently holding Jing Gao's right hand with both hands, feeling the roughness of his palm, looking at his slightly thin face, and the huge pressure. At this scene, she suddenly understood,
He said softly: "Brother Jing, will we be okay?"
Huge wealth not only brings enjoyment, but also brings huge pressure and huge crisis. If Jing Gao goes to jail, she is willing to accompany him there.
Jing Gao smiled and said warmly: "Danqing, what do you think?"
Cao Danqing could never forget the warmth, calmness and firmness in Jing Gao's eyes when he asked her back. It was as if winter was approaching in the north, but here in the south, beside him,
It is as warm as spring.
On the morning of November 12, Liu Zhen just finished a meeting in a third-tier city and called Jing Gao. He was tired, weak, weak, and scared, and said, "Mr. Jing, thank God, the fire is out.
"
Jing Gao held a mobile phone video conference in the afternoon, using Tencent's software. It started on time at 2 o'clock. All the participants were Phoenix executives. He ended the conference with just one sentence: Let's get started!
If this confrontation can be compared to a war, then now is the time to sound the charge and launch a counterattack!
If the stages of this confrontation are compared to the four seasons, then now is the time of winter! We must be as cruel and ruthless to the enemy as the harsh winter.
On the evening of the 12th, all Uber users received a reminder that the software version was updated. The updated software provided a new payment option: Phoenix Pay. What was even more eye-catching was a prompt that popped up when opening the new version of the software.
Box, "In order to repay the support and love of all new and old users, Uber will hold a free month of taxi rides."
…
…
Didi’s headquarters is in Beijing.
At about eight o'clock in the evening, Cheng Wei was eating and drinking with Wang Gang and several friends in a private dining room located in a courtyard. While they were drinking and drinking, everyone was in a good mood, giving advice on the past and the present.
"I have to say that Mr. Cai is really awesome. He brought Uber to its knees. He is now back in the United States for vacation."
Wang Gang said: "Hey, Cai always goes back to spend time with his wife and children. Today is Saturday. We hard-working people only work overtime on weekends."
"Ha ha."
"Mr. Cheng, have you received the request from the Wuzhen World Internet Conference? Given Didi Chuxing's performance in the Internet field, you should have been invited last year."
Cheng Weibai was fat, adjusted his glasses, and leaned on the wooden chair. He was a little drunk. He smiled and waved his hands and said, "I got it. I'll leave in two days." At this moment, Cheng Weibai said,
The cell phone on the Eight Immortals table rang.
The sound in the box suddenly dropped. Cheng is always NO.1.
Cheng Wei answered the phone, and heard the urgent voice of his subordinate, "Mr. Cheng, Uber is crazy. They are going to offer free taxi rides for a month. They just prompted it on the software. Should we follow?"
"What?" Cheng Wei accidentally knocked the wine glass in his hand to the ground, but he didn't notice it at all. His drunkenness turned into cold sweat on the spot. He didn't speak for a long time, and then said: "Let me think about it."
"Old Wang, come out with me." Cheng Wei called Wang Gang out of the box with a slightly distorted voice, and in the courtyard of the courtyard, facing the biting cold wind, he quickly explained the situation, "We have to hurry up
Contact Mr. Xie and ask about the situation."
This morning, not long after the work meeting in a third-tier city ended, the two of them received news. Whether Uber would be suspended for rectification in that city was a weather vane. Didi sent people there to keep an eye on it.
The two of them are also asking Mr. Xie and Mr. Cai’s assistant about the situation today. They want to know whether the relevant departments will let Uber suspend operations nationwide for rectification. It is said that the results will be given soon. Isn’t it that they haven’t heard the specific news yet?
?
And from the fact that Uber suddenly launched such a large promotion for "free", they smelled some bad signal.
Wang Gang said: "I'll contact Mr. Xie right now. You should contact Liu Qing quickly. Uber is coming in a menacing way. They are going to cause trouble!"
The wine party dispersed in a hurry. The few people who were still touting just now were slightly embarrassed. It seemed that something big had happened to Didi. Otherwise, why did Cheng Wei leave in such a hurry?
In the morning of the next day, Cheng Wei, Liu Qing and 11 Uber executives held a meeting to report the latest situation. The atmosphere in the bright conference room was a bit depressing.
Everyone already knows that when Uber launched the new version, the regulatory authorities had just concluded a meeting and decided not to suspend Uber for rectification, but required it to make its own rectifications to prevent such incidents from happening and submit them to the regulatory authorities for approval.
It is equivalent to a yellow card warning. If you make a mistake next time, you may get two yellow cards and one red card.
But it’s not this that makes all Didi executives feel depressed. This can only mean that Uber has survived the “crisis”, but that Uber has launched a fierce counterattack. People all over the country love to see it for free! Don’t look at the fierce scolding on the Internet, this
I will still use Uber to help people.
If you do this, how can Didi beat Uber?
Vice President Lao Zhu said: "Mr. Cheng, Mr. Liu, the US$4 billion that Alibaba Capital raised for us has been used up in more than 20 days, and there is still about US$1.5 billion left. This is not enough to burn. But we will not follow suit.
Death. Data shows that from last night to this morning, our total order volume in first- and second-tier cities plummeted to 5%. It’s terrible!”
Cheng Wei sat at the main seat of the rectangular conference table and rubbed his face. He didn't sleep all night. "This is very unreasonable. CIC and CICC are our shareholders. If Jing Gao does this, he will offend a lot of people."
Human."
"Yeah. Then the kid doesn't want to hang out anymore, right?"
Liu Qing was about to speak when her phone suddenly vibrated. She took the phone and went out. After a while, Liu Qing came back and pursed her lips vigorously, "I just received the news that China Investment Corporation's Didi shares were sold to 33.5 billion."
The US dollar valuation was transferred to a private equity fund in Hong Kong called Satellite 4. CDH Investment in Magic City also transferred the shares."
"Mr. Liu, didn't Mr. Wu, who was invested by CDH, promise not to change his promise?" The finance boss was a little angry.
During this period of time, Didi and Uber have been fighting in private. Not only in terms of public opinion, but also the efforts of both parties to win over, differentiate, and consolidate their respective shareholders are enough to write a complex operation like "Three Kingdoms".
CDH Investment has made it clear that it is optimistic about Didi's future. Even if it wants to sell shares, it will notify Didi in advance.
Liu Qing sighed softly and told the whole story, "Phoenix Fund promised to set up a chip design laboratory with at least 20,000 people in Magic City. It will be on par with Huawei's Magic City Research Institute. Just this morning, the intention was just discussed
That’s right, they transferred 1 billion US dollars to an account jointly supervised by both parties. It was real money.”
"What kind of chip design does Phoenix Fund engage in? Who are they trying to bluff?"
"They have a mobile phone company, which you may have heard of, called Coolpad. There is no use questioning their determination and motivation. They do have needs in this area."
Cheng Wei grabbed his scalp hard. His scalp was a little numb. Jing Gao was so willing to spend money, so he probably wanted to kill them, right? Ali's various methods were used against the Phoenix Fund some time ago.
Trolls scolded, slandered, reported, suppressed in various ways, poached...
…
…
The internal meeting within Didi ended in the afternoon. Cheng Wei invited Liu Qing to sit in his office for a while.
The early winter in Beijing in mid-November was a bit dry and cold. The air conditioner was on in Cheng Wei's office, which was very comfortable.
He threw his coat on the seat, poured a cup of tea for Liu Qing, and spoke first to ease the pressure on the two of them, "The conference room was filled with smoke just now due to the gang of cigarette smokers. I also contributed a dozen cigarettes. I feel aggrieved.
You're breathing second-hand smoke."
Liu Qing sat on the sofa next to the coffee table, holding a teacup, "I'm used to it. Mr. Cheng, we have to communicate with Mr. Xie. We have to talk to Phoenix Fund."
In fact, according to Mr. Cai's vision, the focus of the struggle between the two parties is actually to win over their respective shareholders. If Didi relies on the power of Alibaba and Galaxy, as well as one-sided public opinion, to win over more Uber shareholders, then
Mergers can be promoted.
As time goes by, in fact, the two sides are almost at the point of meeting each other.
However, while this was being done, an accident occurred at Uber, such as a car accident, so another focus was added: whether Uber would be suspended. If so, that would be a God-given opportunity.
The two of them have communicated with Ren Zhi. Galaxy Group is making efforts.
However, today is indeed close to a showdown. The two of them suddenly discovered that at the end of this confrontation, it seemed that Didi did not have enough chips!
Cheng Wei nodded and said: "I called Lao Wang and Mr. Xie at noon. Mr. Xie said that we can talk first. He is already looking for an intermediary to talk to Jing Gao."
Just as he finished speaking, Cheng Wei's cell phone rang. "It belongs to Mr. Xie." Cheng Wei answered the call, pressed the speakerphone and put the phone on the coffee table, "Mr. Xie!"
Xie Shihuang on the phone smiled bitterly, "Xiao Cheng, I found someone to give Jing Gao a message, but he refused. Just wait. I need to report to Mr. Ma and Mr. Cai."
Three combos from Igao!
Cheng Wei and Liu Qing looked at each other, feeling a trace of despair and regret in their eyes.
In fact, it was good to sell it to Uber at a high valuation in September.
