Volume 1: The Growth of a Novice, Chapter 670: The Richest Man, Godfather, Napoleon Li Zekai Although he has a very rebellious character, he just suffered a big loss outside, so he is still willing to trust his father's judgment and accept his help. After all, his father
He has been the richest Chinese man for many years.
Furthermore, in the Internet age, I was very lucky to invest in companies such as faebook. The family wealth did not fall behind in this new information technology revolution. The level of this helm is absolutely world-class.
How many families have continuously lost their wealth in the technological revolution? Don’t look at the fact that some families in the world have very old inheritance. That is survivorship bias. Few survive and many disappear.
For example, the Rothschild Foundation, once the world’s largest financial group, was known as the Sixth Empire in Europe. An extremely critical fiscal bill introduced by France in 1973 was dubbed the “Rothschild” bill.
The contents of this bill, which is known as the "Pompidou-Rothschild Law" in full, are even difficult to search on the Internet, and only specialized researchers will know about it.
The core clause is: the French government is not allowed to borrow from its central bank, but can only borrow from private banks at an interest rate of 4%. Anyone with a little common sense understands what this means? The French government has lost its financial rights!
The reason why this law was passed is: to control the country’s uncontrolled borrowing!
How to curb the excessive issuance of national sovereign currencies in the era of anchor-free currency! As ordinary people, no one wants the country to print money and devalue the savings in their hands. However, looking at the history after the collapse of the Bresson system, that country’s currency has not exceeded
hair?
United States? Euro? Japanese yen? None of them! Mild inflation is one of the solutions to various social problems. To give a simple example: housing prices are falling.
So, this is a very beautiful slogan, but in fact capital has a very clever design to replace France's financial sovereignty in the hands of bankers through voting.
Of course, France has always been known as the empire of loan sharks, and it is a traditional craft to achieve what it is now.
Back to the topic, given the prominence of the Rothschild family, only one bank in France has declined so far: Rothschild Bank. The previous head of the family was killed in his prime. I don’t know if he was involved.
In what event.
So, no matter how rebellious Li Zekai may be on the surface, in his heart he very much recognizes his father's achievements.
Of course, a new enemy has appeared in the Li family recently. The Phoenix Group. Now this group has been engaged in fierce conflicts with the Li family's enterprises on Hong Kong Island. In various fields, especially the construction and communications fields.
After the family gathering, Li Zekai arrived in Paris on a private plane early Tuesday morning with Weng Xianglei, an assistant veteran assigned to him by his father, and his female secretary, ready to start his activities.
In fact, the people of Gaul Chicken are not friendly to Huahua. As long as the media reports that in France and Italy, there are many second-tier clothing brands, and at the same time, they sponsor multiple designers, fashion shows, and put in a lot of advertising, the "Zhaoshi Group" is a company that is
If the company is controlled by the Phoenix Group, then this quasi-first-tier luxury brand with a current valuation of 40 billion euros will collapse immediately.
Of course, his trip is to meet the French luxury goods families: LVMH, Kering Group, and Hermès. No one wants to have another person on their plate who wants a share of the pie, right?
At night, in a luxurious villa in a wealthy area of Paris, a high-end cocktail party was being held. There were many handsome men and beautiful women drinking wine.
This kind of cocktail party is held every night in this bustling metropolis. Li Zekai met Bernard Arnault, CEO of LVMH Group, on the recommendation of a friend.
“Dear Mr. Arnault, good evening!” Li Zekai said in French, raising his glass to greet him.
Even though the Lis and his sons are quite arrogant in some places and work hard to earn you only the last copper, but once they go abroad to the law of the jungle that eats people without spitting out their bones, as outsiders, they are quite well-behaved.
.
At least at home, they will not die for no reason. But in Europe and the United States, as long as interests are entangled, it is really not necessarily the case. The president of the United States can commit suicide if he touches the interests of capital. Who do you think you are?
Moreover, don’t many people like to talk about the rule of law? When you touch the interests of others, for outsiders, you will know how the courts under the control of capital make decisions. Back then,——>>
When the benzene economy was booming, it was claimed that it could buy the entire New York. What was the result?
In jungle society, as long as there is interest, the law can be manipulated.
These laws are naturally beneficial to the capital of the country. So for European and American capital, if they want to harvest wealth around the world, how should they avoid such a situation? The answer is simple: separation of powers, control the media, and liberalization
Capital controls free entry and exit, and the exchange rate is market-oriented.
And these characteristics are brought together into one word: Jiyoupanzi. So everyone knows that they are not good things. They belong to the 500,000 type.
Bernard Arnault is seventy years old this year. He is known as the richest man in Europe. He is known as the godfather of luxury goods in the world, the Napoleon of the boutique world, and the wolf in cashmere shirts.
According to data from Fortune magazine in 2018, the Arnault family's wealth is as high as US$72 billion. The main company it controls is the LVMH Group, ranking 4th in the world.
Bernard-Arnault merged Hennessy Wine Group and LV in 1987 to form today's luxury goods empire LVMH.
The luxury brands owned by LVMH Group: Hennessy, Dior, Givenchy, LV, Bulgari, Tiffany and more than 50 luxury brands. This is like a dazzling array of goods in the window, making LVMH Group shine like a king in the fashion industry
like existence.
Therefore, the Zhaoshi Group controlled by Jing Gao is not just doing things randomly based on his personal interests. Those senior executives with annual salaries of tens of millions of dollars, and the think tanks below are not just doing it for free. Jing Gao's original idea was just to acquire enough
There are many second-tier clothing brands from France and Italy. Because of the first-tier brands, they don’t sell them!
Even if Jing Gao is rich, it is useless. Think about it, will the French government or people allow LV, Hermès, Dior and other brands to be controlled by foreigners? That would hurt the feelings of the Gallic Rooster too much!
Jing Gao came to watch the European Cup in 2016 and went on a crazy acquisition spree, spending US$5 billion. Of course, this was not accomplished by Jing Gao in just a few days. He just started and became familiar with Europe.
With the help of Ren Jiahui of Luxury Goods, the acquisition list was drawn up and orders were issued. It took more than a year to spend all the US$5 billion.
Of course, the work is done by the executives below who earn super high annual salaries. After acquiring a large number of clothing brands, Zhaoshi Group began to continuously make efforts to acquire companies in the leather, watches, jewelry, perfume, cosmetics, wine, and spirits business fields.
Second- and third-tier companies. Of course, they mainly focus on clothing.
So, the development of Zhaoshi Group has reference goals!
Therefore, even though Zhaoshi Group is not yet listed, its asset valuation has increased by 40 billion euros. The market value of LVMH Group, which is listed in Paris, this year is already more than 140 billion euros.
Bernard-Arnault looked at the "young man" in front of him. In his eyes, the 53-year-old Li Zekai was a young man. He smiled and said: "Hello, Rihard! How is your father's health?"
“Very good. Thank you Mr. Arnault for your concern.”
Bernard-Arnault nodded gracefully and looked at the assistants beside him. Even at a cocktail party, not everyone could approach him.
The assistant, who was in his fifties and wearing a suit, quickly said respectfully: "Mr. Arnault, Japan has brought flaws to Zhaoshi Group. They are a Chinese company."
Li Zekai said: "Dear Mr. Arnault, I was just blocked from the US stock market by Jing Gao, the boss behind Zhaoshi Group, and lost US$1.2 billion. I hope to fight back and punish him."
Even if it is cooperation, he must say it in such a tone that the man in front of him is the emperor! His power in France is astonishingly powerful.
Moreover, maybe he still needs to pay a certain price.
Bernard-Arnault smiled and said, "Jinggao? I know. Jinggao. I hope you have a good time tonight." He raised his glass.
This means to see off guests.
Li Zekai said quickly: "Thank you. I am very honored to come to Mr. Arnault's reception."
Bernard-Arnault smiled slightly, watched Li Zekai leave, sat on the comfortable sofa, lowered his head and slowly sipped the wine.
