After careful consideration, Lu Gangyu solemnly said: "Mr. Jing, after so many years of foreign trade, I am not familiar with domestic sales. I still want to develop in the field of foreign trade."
For the textile industry, the reason why it is called a sunset industry is that: first, supply exceeds demand and competition is fierce. Second, costs rise. Ultimately, this leads to a decline in profits. It is difficult to make money. However, looking at the world
Generally speaking, people's need to wear clothes will always exist!
Therefore, the textile industry can still continue to operate. Of course, the premise is to solve these two problems.
Jing Gao nodded and said: "Lao Lu, you are a veteran of the textile industry and are more familiar with the forms of foreign trade than I am. Assuming you have funds, how can you think of making it bigger and stronger?"
Lu Gangyu really thought about this problem.
This is normal. People like me who write online articles on the street, don’t also dream of becoming a great god with a monthly salary of one million? Don’t those in the textile and clothing industry want to become a boss with a market value of 100 billion? Don’t want to become a global clothing brand?
Industry giant?
"Mr. Jing, our textile industry in Hebei Province has always been inferior to that of the coastal areas. The main reason is that what we are engaged in are low value-added products: cotton woven fabrics, synthetic staple fibers, cotton blended fabrics. And high value-added flax, silk
, woolen and other woven fabrics are basically not available.
Another reason is because of transportation costs. The price of our purchased raw materials is high. This is basically enough to offset the advantages brought by some industrial clusters. Therefore, Hebei Province has always been a large textile province, but it is not a strong textile province.
If we really want to become bigger and stronger, our factories must be relocated to coastal areas with ports. This way we can obtain raw materials by sea. Secondly, we must learn from Xia Shang Textile Group to buy machines, transform production lines, and develop new house products. Or maybe
, learn from Xia Shang Clothing to build your own brand and increase profits through brand premium.
This is not my strong point. I still want to make products with medium and low added value, but I want to work hard in the clothing industry. It is difficult to make money simply by making textile products.
Shenzhou International, which has the largest business now, mainly produces OEM products for international brands such as Adidas, Nike, and Puma. They make knitwear.
Another one is fast-moving consumer goods clothing, such as Zara, a well-known global fast-moving consumer goods brand from Spain, or Uniqlo of Japan. If they can accept OEM orders from such factories, they will skyrocket!"
Jing Gao couldn't help but laugh.
It’s not that he minded Lu Gangyu’s conservative thinking. In fact, doing business is all about rising and accumulating level by level. For example, if you are worth a million, the next thing you want to think about is a business worth tens of millions. If you dare to think about a business worth hundreds of millions,
Business, we can honestly say, as long as it is not an outlet favored by capital, it will most likely be ruined!
Capital accumulation requires a process.
Therefore, many successful businessmen often succeed by "leapfrogging". When asked to talk about their successful experiences, they will just give him chicken soup without knowing the real reason for their success. Because many times, business opportunities are "time, momentum, and fate".
also!"
To give a simple example, Huawei put all its efforts into switch research and development, and finally rushed to develop its own switch before the delivery date. What if Huawei did not develop it in those few months? I am afraid that business history will be rewritten.
It is often this moment of fateful choice that many businessmen don't know how they succeed. Therefore, many businessmen are actually very superstitious. Some people have some weird and weird things.
Therefore, Lu Gangyu's biggest imagination at this time was limited to "OEM", and he could not laugh at Lu Gangyu's conservativeness.
Because he knew Lu Gangyu's "personality" two years ago when he came into contact with him. He was a well-known person in the textile industry circle in the capital. He was very stable in life and business, and belonged to the core. People like Banner
.
You can imagine what kind of business this kind of person is like. If he can earn 50% of the 10% profit, he will definitely earn it. He will not do any unnecessary high risks.
Xie Wangzhen was just the opposite. When he was in Rongcheng, Xie Wangzhen was completely in the old Jianghu style. He talked about business in bathing centers, nightclubs, and wine tables. His style was very wild, but very effective. Xie Wangzhen was in charge of Xia Shang Real Estate. Although Xia Shang Real Estate
Jing Gao was introduced to Vanke's management system, and now Wang Shitou still holds a position within Xia Shang Real Estate, with an annual income of 100 million. This is what Jing Gao promised to get his help when he was at a disadvantage.
Before the competition between Vanke and Barbarian Baoneng, Wang Shitou was still very energetic. He was the chairman of Vanke.
Now Xie Wangzhen is still following this approach, rather than being an elite professional manager. Of course, his "old-school" style is still very effective in the real estate industry. All the fans in the real estate industry understand this. Beauty
There are also many married women and beautiful young women.
"Well, Lao Lu, let me tell you my thoughts. First, your idea is right, you need to set up factories abroad. To be more clear, because Vietnam can enjoy tax exemptions under TPP regulations
, you need to set up a factory in Vietnam. Of course, there will be many problems that you need to overcome. Maybe you can go to Shenzhou International to learn from it.
In fact, Xia Shang Textile Group's employment scale in Rongcheng has not been expanded because of cost problems. The method Xia Shang Textile Group has taken is to switch to products with higher added value as you mentioned. Another one
It is to provide fabrics, knitting and other raw materials to Xia Shang Clothing to save costs. In fact, the production capacity of Xia Shang Textile Group is gradually being relocated overseas.
Second, Xia Shang Clothing and Zhaoshi Group have cooperated to design some popular fashion brands, especially the Chinese style fashion brands. But recently there is a new idea brewing within the group, which is to set up a fast food store similar to Zara.
Consumer brands are used to capture the global low-end market.
Are fast-moving consumer brands like Zara nothing more than short design cycles? When it comes to diligence, who can compare with us Chinese? I don’t believe I can’t beat them! I hope you will participate.
So, Lao Lu, I will provide you with a trust loan, and Phoenix Financial Group will lend you a loan to build a new textile factory with huge production capacity in Vietnam. Secondly, you can take orders from Xia Shang clothing fast-moving consumer brands.
The risk is that if my fast-moving consumer goods brand fails to develop, then you, Mr. Lu Ke, will go bankrupt."
If he actually wants to take care of Lu Gangyu, he can let Lu Gangyu participate in the establishment of FMCG brands. But not all acquaintances have to become his subordinates.
Of course, as far as this business cooperation model is concerned, Lu Gangyu is basically his subordinate. But there is a slight difference, to save some dignity for Lu Gangyu.
The experience that Jing Gao has gained from these years of business games is that when dealing with people, don’t ignore some small things. Otherwise, some cooperative matters will become a burden and negative equity. And the most basic way is to respect others.
idea.
For example, when Qin Ziheng wanted to settle the London lawsuit with Zhou Mingyang, he did not force him.
Therefore, an entrepreneur's real power and strength is his own foundation. These extensions of cooperation are a boost in good times, but not necessarily in bad times. This must be understood clearly.
It can be deduced from this that if an entrepreneur wants to be truly successful, he must always be in "good times" and have most people on your side. This is also what Mao Zedong said: Put us
We will make many of our friends, but we will make few of our enemies.
Lu Gangyu smiled and expressed his stance: "Mr. Jing, I believe in you. Since I have known you, there is nothing you have wanted to do that has not been accomplished!"
Jing Gao laughed and shook hands with Lu Gangyu, "Okay, Lao Lu, we will have a happy cooperation!"
"Mr. Jing, I will definitely live up to your expectations!" Lu Gangyu didn't mention cooperation at all. Because this is not cooperation! It's help! He didn't want to say "thank you" anymore, it was too light, he had to be practical
Action to express.
Jing Gao nodded with a smile and sent fifty-six-year-old Lu Gangyu to the door.
