Jinggao has talked with well-known screenwriters before, and he immediately knew the problem: insufficient professional talent reserves!
In such a big domestic film market, if you say there is a surplus of talent in the film and television industry, it is indeed a surplus. You see, there are a lot of actors who have no roles to play, and a lot of stars are curled up like ghosts. They are constantly being torn apart.
But when it comes to the lack of talent, there is indeed a shortage! Not to mention the lack of behind-the-scenes production staff, such as Fu Hua Dao. Quite a few viewers always involuntarily think that old dramas are good-looking, just because of the costumes and makeup of old dramas.
, props, these are all of a very high standard!
You will know by comparing the 1987 Dream of Red Mansions with the new Dream of Red Mansions produced by a certain master a few years ago.
The look, the clothes, the difference is as big as the sky.
Another example is the Tang Dynasty TV series "Wu Zetian" and "Tang Minghuang" that were filmed at that time. The costumes designed by Mr. Li are really majestic and dignified, and the atmosphere of all nations coming to court. The beauties and red makeup are all competing for beauty. Let's look at the current costume idol dramas?
What the hell!
The lack of talents in Fu Huadao is a bit broken. This is because today's TV dramas and online dramas focus on traffic rather than details. The funds are given to traffic people as salary, where can you have the money to pay attention to details?
There is another huge gap in talent: directors.
Although there are many stars who are good at acting and directing in recent years, truly good directors, directors who can film according to the script, are very rare. A large number of directors are not good enough.
In fact, there is also a shortage of screenwriting talents. However, recently, iQiyi, Phoenix Films, and well-known screenwriters are joining forces to hold training courses, and the training classes are located at Phoenix Films.
"What else?" Jing Gao asked after taking a sip of tea. Guan Yujia, who was sitting next to him, stood up and took his teacup to add water.
Xu Tianyi said: "We expect that there will be other problems. For example, our producer may not be able to control the winning production team, resulting in increased financial costs. The company that filmed our movie may also go bankrupt. In short, if we
I just know how to make video websites and content, but I feel like I am struggling right now.
There is no problem in creating one or several high-quality dramas. We at iQiyi have the power and resources to do it. But it is still very difficult to create a situation where a hundred flowers bloom. Our current efforts may be in a huge circle.
There won't be any splash in the process. If we fall, who will be able to do these meaningful things in Chinese film and television?"
Jing Gao turned to look at Gong Yu. He didn't know whether Xu Tianyi said this sincerely or if he was trying to flatter him in person. But shouldn't it be the CEO who said this?
Gong Yu said: "Mr. Jing, this is what I want to say. We have also discussed it internally. Tianyi has been working on the front line of content for a long time and is very familiar with the situation in the industry. He is increasingly worried."
Jing Gao smiled calmly and said: "You can rest assured that iQiyi will not collapse even if it burns money and loses money. The Phoenix Group can still bear this loss. Of course, cost control still needs to be done well.
iQiyi still has to go down the road of producing high-quality dramas. As for the issues mentioned by Lao Gong and Xu Tianyi, in the final analysis, it is still a question of the quality of employees. There are huge waves and mud and sand. The prosperity of an industry requires many people. Rather than just a few people doing it, it takes time to accumulate.
I think this is also the mission of Phoenix Films and iQiyi!
I admire Netflix's model. However, Netflix's model is not omnipotent! Some analysts pointed out that there is a problem with their fund-raising model. The funds for filming the series are very dependent on the corporate bonds they issue and financing in the stock market. This has resulted in ratings companies consistently giving their bonds low ratings.
So the Netflix model and H-wave are two completely different streaming media models. Since your iQiyi management team feels that Netflix’s rules are not fully applicable, it still needs to be slightly modified.
In this way, I will leave the brokerage business to you! There is also the director's title appointment. iQiyi can participate in this part of the business. Try to reduce production costs and support the production team as much as possible.
It will be escorted around iQiyi and built in a model like an aircraft carrier battle group.
Of course, this new company will be placed within iQiyi’s affiliated companies. You can research the legal issues yourself.
In addition, iQiyi should not do such nonsense as making appointments."
Gong Yu quickly assured: "Mr. Jing, don't worry! We are gradually withdrawing from the contract business."
iQiyi is an Internet platform. Although the current drama purchase model has changed to mainly self-made dramas, supplemented by purchasing external dramas, it can still bring a large amount of income to TV drama producers. This determines that iQiyi is still a film and television company. A big player in the drama market.
So if such a large platform is established as a brokerage company, the income it can bring is quite considerable.
Gong Yu asked cautiously and tentatively: "Mr. Jing, what about the peripheral business of film and television dramas?" With iQiyi's model, advertising cannot be sold. The most money can be made by advertising in the drama series. And the largest business in TV dramas The source of income is really advertising. In addition, it is the income from peripheral derivatives.
Idakadao: "If you want to make money from film and television drama peripherals, you should learn more from Disney's model!"
If web dramas are made as exquisite as movies, the cost will be very high. Correspondingly, if we simply learn from Netflix’s profit model, there will still be a big problem. We need to expand our sources of income. He has already heard the call from the "front line" .
As for the survival strategy of Hollywood film companies, they basically do not rely on box office to make profits. They mainly invest in extremely high distribution fees, which drives up the cost of movies. There are many ways to distribute, and foreign capital is usually cheated when entering Hollywood. don't want.
They can make the world's best-selling movies lose money! It's so outrageous.
As for those ordinary movies, even with normal distribution fees and capital in the industry, the profit of the movie depends on peripheral income in addition to the box office.
Before the rise of the Internet, Hollywood movies relied heavily on income from DVD discs. Now they rely on streaming media like Netflix. Of course, Disney makes its own streaming media and charges its own membership fees.
If iQiyi wants to monetize the income from a movie, it can work hard in these aspects. Of course, they are a long-form video website and what they do is streaming media. It is impossible to get the income from some links.
Gong Yu was overjoyed, knowing that the shackles on his body were loosened again. Speaking of which, Jing always has ideals and feelings, and his work is not so rigid, and he will adjust it according to the actual situation.
He now regrets that all of iQiyi's other "one fish, many things" businesses have been folded into "Qiyi Super Media". Otherwise, it would be much easier to sell peripheral products.
Of course Jing Gao didn't know what Gong Yu was thinking and asked, "If there's no problem, we should have lunch."
Gong Yu said: "I still have any questions. I'll report them in the afternoon. Mr. Jing, please come this way!"
