Chapter 150 Why cant we be a wealthy family ourselves?
To be honest, Liu Dehua and Zhang Guozhong were in quite complicated moods at this time. On the one hand, they hoped that the 100 million yuan endorsement was real; on the other hand, this number was far beyond their imagination. It seemed like a dream, how could anyone come up with it?
How about HK$100 million for endorsement?
Here, I will briefly introduce the market prices of celebrity endorsements during this period.
A top star like Andy Lau would usually pay around HK$1 million. In fact, they would basically agree to HK$500,000.
At this time, Hong Kong and Taiwan celebrities were not so pretentious. They had just escaped from the "poverty circle" and had never seen much money. Just a few years ago, every weekend, Fa Ge, Tony Leung and others would go to Las Vegas.
If you go to Vegas to go to a casino and earn tens of thousands of Hong Kong dollars in performance fees, you will be happy to count the money when you come back.
More than ten years later, Aido invited Jackie Chan to be an endorser. At that time, there were rumors of tens of millions of endorsements, which shocked the entire entertainment industry.
That was ten years later, and Jackie Chan was a top-notch actor, so his commercial value was definitely higher than Andy Lau! Of course, Aido later died.
Then Bawang shampoo also invited Jackie Chan to endorse it, with the same tens of millions level. In the end... it was also dead. Ahem (laughing and crying)
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Forget about this. It can be seen from this that in the early 1990s, the endorsement fees of Hong Kong and Taiwan stars were not high, with the highest level being 1 million.
In this context, a billion-dollar endorsement suddenly came? This time, even Andy Lau couldn't sit still. He directly asked Huang Jiaojiao, "Lisa, don't scare me. Is this endorsement real?"
Huang Jiaojiao glanced at Li Yuan, this guy must be bragging again. Anyway, I don't care, let's see how he can keep his lies!
Huang Jiaojiao showed a lady-like smile, "Hua Zai, we all listen to Yuan Zai regarding matters related to Yeshan Qingquan. He can represent our company."
Li Yuan snickered in his heart. Huang Xiaozhu has become more and more cunning, and our cooperation has become more and more tacit, and we have almost become a golden partner.
"Hua Zai, Brother Zhong, don't worry, just take a look at the terms of this endorsement!" Li Yuan took out the draft of the contract that he had already prepared.
Liu Dehua and Zhang Guozhong had no intention of filling the table with food and wine. They squeezed together and began to browse carefully...
"25 years?" It turns out that this is a long-term contract of 25 years, which is almost a lifelong contract.
100 million in 25 years. This is almost...what a ghost! On average, it will be as high as 4 million every year. And it will happen every year, which is equivalent to having a golden job in this life!
Why are you still hesitating? Liu Dehua wanted to agree immediately.
But Zhang Guozhong immediately stopped his impulse with his eyes. After all, let's talk about the conditions, right? Maybe we can get some more benefits.
"Brother Yuan, was it too low in the first few years? Only 400,000 in the first year?" Zhang Guozhong started to find fault.
Li Yuan smiled, "This is what we have carefully calculated. The bottling plant of Yeshan Qingquan is currently under construction. This brand of mountain spring water should be available for trial sales this year, but the real full-scale sales must wait until two or three
After the year, we won’t be able to fully advertise during the trial production period. So, it will be 400,000 yuan in the first year, 500,000 yuan in the second year, and 800,000 yuan in the third year. But as long as we wait until the real full-scale promotion, we will give Hua Zi’s endorsement
The fee is at least several million. In the peak years, which is the golden age of Hua Zai’s acting career, we will even give tens of millions?"
"But it's still too low." Zhang Guozhong was unmoved, "Lisa, Yuanzi, don't blame me for speaking out. What if your company doesn't improve after three years and the contract is terminated? Don't we have losses?"
Li Yuan snickered in his heart, isn't that nonsense? Is it because he didn't know three years later that the price was so low in the first three years?
Li Yuan said, "No one knows what will happen in the future. I also like to be straightforward. Who can guarantee that Hua Zai will still be so popular once he turns 40? And the contract is not just 25
Years. After 25 years, Hua Zai will still receive a pension of 500,000 yuan per year. And the average is 4 million, which is already very sincere."
Seeing that Liu Dehua was eager to give it a try, Leslie Cheung was so anxious that sweat broke out on his forehead. Faced with a big contract of 100 million, few people could stay calm.
So Zhang Guozhong simply broke the pot and said, "Yuanzi, that's it, can you get 1 million for the first three years? We agree to the rest?"
Li Yuan sighed, "Alas——!"
This sigh made Andy Lau and Leslie Cheung nervous, and also made Huang Jiaojiao roll her eyes. She was so confused that she was acting again.
"Oh! Hua Zai, all of us here are our own people, let's just say a few candid words."
"You say it, you say it." Liu Dehua nodded repeatedly.
"Yeshan Qingquan is a new company that Lisa and I started together. Do you think it can last for 25 years? Lisa and I definitely want to, even want to develop and grow. But in the business world, who can guarantee that it will work? But we are
I am willing to take a risk. In this contract, in the eighth year, if you, Huazi, are willing, our Yeshan Qingquan will support you to build a sub-brand. We will give you 10% of the shares and the management rights of the sub-brand.
Hua Zai, I hope we can develop together. Not only do business, but also have a lifelong relationship, starting and ending. Also, after you have a sub-brand, you have your own career. When I read your Hong Kong newspaper, I always felt
There is a very funny saying - marry into a rich family? Hua Zi, why can't we be rich ourselves?"
Hearing the words "Why can't we ourselves be rich?" Huang Jiaojiao's heart was completely drunk.
Liu Dehua was also agitated. After hesitating for a few seconds, he nodded heavily to Zhang Guozhong.
Zhang Guozhong smiled bitterly and shook his head. But before he could speak, Li Yuan smiled and said, "Brother Zhong, I never treat my friends badly. In fact, with additional pensions and sub-brands, you can definitely claim to be a 200-million-dollar company."
Contract! How much can Hua Zai’s net worth increase in the future? Will he be too busy with film contracts and endorsements?"
"Yuanzi, you've finished talking, we can only agree." Zhang Guozhong said with a smile.
"Brother Zhong, you have a lot of money, and I am young and energetic."
"You are young and promising! I am old. Haha."
"Hahaha……"
"..."
Since the man was affectionate and the concubine was interested, the two parties quickly agreed to go to the law firm to sign a contract. Yeshan Qingquan only paid 400,000 yuan in endorsement fees for the first year, and bound Andy Lau, a top star in Hong Kong, to a 25-year long-term contract.
Of course, this contract needs to be kept secret for the time being and will be made public at the right time. But no matter what, Li Yuan once again added a very important piece of the puzzle to Yeshan Qingquan at a very small cost!
