Bertelsmann Group is a world-famous media conglomerate and a Fortune 500 multinational enterprise.
It includes:
RTL Group. This is Europe's leading entertainment content production and dissemination company. Its network covers 45 TV channels and 31 radio stations in 11 European countries, and it has many powerful program production companies around the world.
Random House. This is famous. It is the largest popular book publishing group in the world. It has many famous writers in the world, including political celebrities, Nobel Prize winners and best-selling authors.
Gunajar (g j) Group. Europe's largest publisher of periodicals and magazines. Gunajar publishes more than 500 journals in more than 30 countries and regions.
There is also the Arvato Group in the future, which will provide Internet media and communication services, media clubs (direct groups) and other businesses. However, the current Internet is still very primitive, and this business has not yet been carried out.
It can be seen that Bertelsmann is headquartered in Germany, rooted in Europe, and its core influence spans Europe and the United States (Random House is headquartered in New York). The group has strong strength and has a certain monopoly position.
You can also obtain excess profits through your monopoly position. (This is very important)
In fact, signing "The Vast Ocean Is a Casino" should be Random House's publishing business. But at the same time as signing the contract, Bertelsmann also packaged and signed all the peripherals of this book, including some of the author Yuan Ge's
Activity planning.
If Li Yuan attends any events in Europe and the United States in the future, Bertelsmann's media will get priority and even exclusive interview rights.
Of course, Bertelsmann will pay Li Yuan a lot of money in addition, but as long as the program is successful, it can also stimulate the ratings and sales of its media.
By the way, when Bertelsmann later entered China, they lost their monopoly position, especially their media linkage, and they couldn't do anything anymore. In the end, they could only withdraw from China in despair.
…
But no matter what, Random House publishes more than 10,000 new books a year, with a total annual circulation of more than 500 million. For any book, they have a very complete and mature publicity and distribution plan.
Besides, the first payment of US$500,000 is not a small amount. Generally speaking, if the first payment is US$500,000, the total royalties will basically exceed the million mark, or even reach several million. This is already the world's standard.
The royalties for top-notch bestsellers have reached the same level.
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However, after getting this copy of "The Vast Ocean Is a Casino", Random House, which owns the publishing business, was a little confused: What kind of book is this?
It is definitely not a bestseller. Whether it is pure literature or popular literature, it has nothing to do with it. In addition, the author Li Yuan is not a famous person who has written a memoir of a famous person; nor is he a famous scholar who has written a very famous book.
A serious tome?
He's just an... unknown scholar! Or... an amateur? He wrote a book on popular military history?
Okay! How come the two terms "popular" and "military history" are inexplicably connected?
In other words, this is beyond past experience. Random House cannot judge at all - what is the selling point?
Since it is impossible to judge, it is even less possible to make a publicity plan.
But on the other hand, "Casino" has become a best-seller in Hong Kong, mainland China and Benzi, using a very niche and unpopular genre. It is even a phenomenal best-seller in Hong Kong and mainland China?
There must be something attractive about it, and there must be one or several selling points. But why can’t we find it?
In the end, Random House was inspired by Benzi. It seems that Benzi has turned the book promotion into a talk show?
They immediately grasped the key points, regardless of whether they could find a selling point. The key was to make the author controversial. Yes! Now the controversial book is no longer the book "Casino", but the author Yuan Ge!
As for producing programs? Isn’t that a joke? There are countless program producers within Bertelsmann, and they can easily assemble a strong team. They also have the world’s top media channels.
What is even more surprising is that Brother Yuan is quite cooperative and directly criticizes the entire Western history circle during media interviews?
Do you still need to hesitate? Our favorite is to fan the fire...
…
On TV stations, radio stations, newspapers, magazines and other media in European and American countries, tidbits of news appeared one after another.
News tidbits are just new and interesting things, but not very important. They are usually used to fill the page, so they will not attract special attention from the public.
However, those ordinary people do not know that these tidbits of news are arranged in an orderly manner and are actually very dense. And most of them are media related to Bertelsmann.
But this kind of news bombardment will leave some impression. It seems that a certain Chinese scholar is bombarding the Western historical circles, saying that they collectively commit fraud?
To be honest, when most European and American people heard this news, they laughed it off.
How is it possible? Collective falsification? We Western scholars can still be trusted? And they are said by the Chinese? Aren’t they full of illiterate people with pigtails? That Chinese wants to be famous, right?
Don't tell me, the brainwashing by Western governments and media has been quite successful. Their people are quite confident in their cultural traditions. And even decades later, many of them still have some very stereotyped impressions of the Chinese.
Besides, that is history, which is quite far away from ordinary people's lives. Since you want to argue, let's just watch the show. Not many people will take it seriously.
In this way, this tidbit of news fermented for a few days, and it might be forgotten in the blink of an eye.
However, at this moment, the American "Tonight Show" finally made its debut...
"The Tonight Show" is NBC's flagship talk show. It has a long history. It was founded in the 1950s and is still a well-known program in the United States. Later in 2014, it was renamed "Jimmy" because of the new host Jimmy.
"Tonight Show", this name should be more familiar, right?
At this time, the host of "The Tonight Show" is still the fourth host who just took office in May this year - the famous comedian Laino!
Here, you can see the energy of the Bertelsmann Group.
But on the other hand, the host Lainuo also wants to get off to a good start and thinks this news is very... funny value! He can't just sell favors casually. At least he wants higher ratings.
In this way, with the tacit understanding between both parties, "The Tonight Show" was launched in the United States...