As mentioned before, in the original history, after the Internet era started, the first generation was Netscape, and the second generation became Yahoo.
But it should be noted that there is no question of who comes first among browsers, search engines and portals.
In other words, with the advent of the Internet, the three appeared almost at the same time. It is not necessary to have a browser before a search engine or portal website appears. The same is true in reverse. There is no necessary condition for who is who. They will indeed interact with each other.
influence, but can also develop independently.
So why did Netscape become a first-generation product? And Yahoo became a second-generation product? It seems inferior to others?
The main reason is still the industry trend of this era-emphasis on technology and R&D!
There is no doubt that Netscape is definitely superior in terms of technology. They can even independently develop a new scripting language avacrpt. Who can doubt Netscape's technical advantages?
The other thing is the personality of the founder. Andreessen dared to criticize Microsoft's Bill Gates, and his voice was loud, and of course he had strong appeal. But Jerry Yang of Yahoo has a friendly personality. Although he didn't attract hatred outside, he lost a lot of reputation.
value.
Of course, there are other factors, such as Jim Clark's influence in Silicon Valley, etc. Yahoo's background on Wall Street and Silicon Valley is slightly worse...
All in all, no matter how fierce the current noise war is, everyone agrees that technology is king!
To be honest, there is nothing wrong with emphasizing technology and R&D. However, we have now entered the Internet era. In a few decades, everyone on earth should know that what is really important is that traffic is king!
Among browsers, search engines and portal websites, portal websites actually attract the least attention, but they are also closest to the concept of traffic being king.
The truth is very simple: the portal is like a door to the Internet. As long as you enter the Internet, you have to log in to the portal. How can there be no traffic?
But on the other hand, isn't a portal just a homepage? It's just a slightly more complex homepage with more links. Is there any technical difficulty? To put it bluntly, it doesn't matter if you don't even know the technology, as long as you are willing to spend thousands.
Is it okay to outsource it to an unknown home page customization company?
Therefore, at the beginning, no one paid much attention to portals, or even the concept of portals. Let alone having a professional portal.
At this point, you should understand everything, right? Whoever starts to attract traffic first, creates his own portal, and whoever captures the traffic will have the upper hand!
To be honest, traditional high-tech companies such as Microsoft still have the greatest advantage. After all, their first-mover advantage is too strong.
But how could Microsoft slap themselves in the face? Apart from making some corporate official websites, it is impossible to create any portal website.
The second largest advantage is actually Netscape. There is no way, the first generation has the aura of pig's feet. I can't even envy it.
But Netscape never paid attention to its homepage, that is, its traffic, from the beginning to the end. Until it later died, it still refused to regret it. It never thought of creating such a simple and vulgar portal?
What we at Netscape pursue is top technology, and we simply cannot afford to lose that person!
Since Netscape can't afford to embarrass that person, then Yahoo will just... pinch its nose and embarrass itself.
There is a saying that Yahoo actually values technology and R&D, but despises portals and traffic... just like other companies. And a certain crooked homepage company is an alternative and a heretic in Silicon Valley!
But I am very helpless!
Netscape may not care about the homepage, but Yahoo cannot care!
If the search engine does not have a portal, then where will customers go to search? So in the end, Yahoo could only reluctantly, shyly, and helplessly establish its own portal!
It needs to be explained here: the current computer equipment is quite expensive. The server fee of a free mailbox is enough to make people feel overwhelmed.
Moreover, it is extremely difficult to monetize traffic, and there are no products or channels at all.
It’s not like later, you only need to create a main website, rent a proxy server, and then link some pirated audios, videos, online articles... and then find the Internet advertising agency alliance and cheat money according to the click rate. Needless to say, every
It is possible to earn an income of tens of thousands or even tens of thousands per month. Friendly reminder, this is illegal. Please do not imitate it. This is just an example.
In other words, after having the portal website, there is only traffic, but you can only bite the bullet and burn money every day!
You know, there must be traffic first before traffic products can be developed. But there is a time lag, and it takes many, many years of hard work! I don’t know how many Internet companies have died.
Because of this, you are watching the traffic in your hands, burning money in the dark, not knowing where the exit is?
So Yahoo has no choice. They can only pinch their noses and build their own portal. But if other companies create it? How many brains will it cost? With so much money to burn, it is better to develop a few new programs!
By the way: The reason why Yahoo later became the second generation website was because of a series of mistakes. They unintentionally became the pioneer of "traffic is king".
Interestingly, Yahoo has never understood why it is successful? It has never paid attention to "traffic is king"? It has always wanted to "correct its evil ways"? It hopes to return to the old path of "technology is king".
Everyone should know in the subsequent process that in every choice, Yahoo almost avoided the correct answer. They had a deck of cards, but in the end they were beaten to pieces. Even the technical aspects are difficult to describe, even they
The key technology of search engine was later completely surpassed by Google?
On the contrary, Yahoo!, because it has always paid more attention to traffic, was relatively successful in the end. I smiled unkindly.
This chapter is not over yet, please click on the next page to continue reading! But in any case, Yahoo was the first to create the prototype of the portal.
If a portal website wants to develop and improve, one thing is to improve its services, such as providing free email boxes and so on. The other thing is to mediaize it and provide a variety of news.
Since portals are still a new thing, everyone doesn't know how to do it. Basically, they are crossing the river by feeling the stones.
However, even if it was a prototype, it still had a blockbuster effect.
Yahoo's portal almost soared to the sky. In just a few months, it soared to the top of the Internet in terms of clicks?
The sudden and strong rise immediately made the American media happy. They watched the excitement and went straight to Yahoo for interviews and provocations: "Have you shaken Netscape's leading position on the Internet? Have you shaken it?
Prepare to replace Netscape and challenge Microsoft?..."
To be honest, it has become a hot spot inexplicably, and Yahoo is very confused here.
And Mr. Yang Zhiyuan, the founder of Yahoo, has an excellent reputation among the public. He has always been evaluated as - Yang is an honest man! He is a good person! He is a good gentleman!
I can’t wait to put good guy cards all over Yang Zhiyuan’s head!
Please! Whether it is Europe, the United States or China, those high-tech bosses and Internet bosses all transformed from mythical figures into notorious bullies.
Where can any good people be found?
To be honest, Mr. Yang Zhiyuan is indeed a good person, but he is not a good businessman, good CEO!
But here, when faced with interviews and provocations from the media, Jerry Yang seemed very modest, or in other words, very tolerant: "...We at Yahoo have no idea of challenging at all. We respect Netscape very much, and we also respect companies such as Microsoft very much.
success."
It should be said that Yang Zhiyuan's attitude was very low. He did not want to start a war at all.
However, before the words were spoken, Yahoo's click-through rate soared again, and the growth rate was already staggering.
Damn it! Yang Zhiyuan really wants to be humble, but his strength doesn’t allow it?
Having said that, although there is no concept of "traffic is king" now, many people are sure of the importance of traffic. In other words - we know that traffic is very important, but we just don't know how to use this huge amount of traffic.
flow?
But this does not prevent some of the criticism behind it - Netscape boasts so much that it seems that it has become the big brother of the Internet. But why do Internet users welcome Yahoo the most?
Such a strange situation occurred, and Bill Gates did not hesitate to ridicule: "...some people need to pay attention. He still wants to challenge our position as Microsoft? But his own position can hardly be maintained. I hope he can be strong!"
hehe."
Obviously, Bill Gates should have read the Los Angeles Times report. But what impressed him most was probably Li Yuan's dirty words?
Of course, Anderson was not to be outdone: "I am very happy that we have another companion on the Internet. This proves that I am not fighting alone, but countless people are fighting. Microsoft's position is already shaky. I wish Mr. Bill Gates will be stronger by then.
Bar!"
In the eyes of Andreessen and Netscape, they just regarded Yahoo as their little brother.
Maybe others don't know, don't even Netscape know about it?
The click rate on the Internet is nothing more than gaining a reputation, but there is no benefit at all. Advertising fees can indeed increase a lot, but burning money will definitely burn more!
As the fighting resumed, people from all walks of life entered the battlefield again. Suddenly, the media was full of "strong", "strong", "strong"...
A new headline also appeared in the American media - "Shocked! The noise war escalates into a strong war!"
Silicon Valley has become smoky again, and the American media is celebrating the carnival again...
However, by this time, no one discovered that Yahoo had already firmly occupied the first place in terms of visits and had become the only one.
In the second echelon, Netscape ranks second in terms of visits, and AOL ranks third in terms of visits...
al is actually a very magical high-tech company. Its biggest advantage is that it can survive long enough. Its business strategy is quite interesting. Wherever there are hot spots, it will imitate them. It has been imitating, but it has never surpassed it.
In many fields, they maintain their second and third place positions.
But no matter what, al can't really eat the fattest piece of meat, but he can always eat soup and water, so his life is pretty good.
And the fourth ranked one is actually Parallel Network Technology? Cough cough cough!
Many media and fans are wondering, how did this parallel company get in? Why is its ghostly presence everywhere in the world?
In fact, the reason is not that complicated. It is nothing more than parallel lines building a parallel line community.
Although the Parallel Line community is not like a portal website, it has no media nature at all. At most, it only reprints a few hot news. But it is already very similar to large forums such as Mouhu and Mouya. It still has a high number of visits.
There is also free email. Currently, the only two companies that provide free email services are Yahoo and Parallel.
You know, it is difficult for individual users in this era to get their own email boxes. Either their company allocates one, but those are large companies with internal LANs; or they have to pay to buy it and pay it back every month.
There is a usage fee to pay.
So the appeal of free e-mail? Needless to say, now it's either Yahoo or Parallel.
Just to maintain this "free", Yahoo is burning money. But although Parallel is also burning money, they have no expenses? So this kind of burning money can still be afforded.
However, no matter what the reason was, Parallel Line finally attracted a lot of attention. Even many venture capital companies on Wall Street and Silicon Valley began to make tentative offers...
…
At this time, Li Yuan was staying in the capital. He still didn't know that a flirtatious comment he made unintentionally turned into a strong fight?
In fact, Li Yuan doesn't care about the messy things in Silicon Valley at all. He is too busy with everything around him...
Early in the morning, Li Yuan packed up, took the car keys and was ready to go out.
Grandma asked with concern: "Yuanyuan, you don't even eat breakfast?"
Li Yuan glanced at the breakfast on the table. It was so bland that not even a single oil flower could be found? The family still maintained the old habits of his hometown, and the quality of the food needed to be improved!
But before Li Yuan could speak, Li Lanlan glanced sideways: "Humph! I don't like white flour steamed buns and white porridge now. You will prepare delicacies from the mountains and seas in the future!"
"I want you to talk too much!" Li Yuan gave him a slap. He touched the little heads of the three little lolita again, "I really have something to do, so I'd better solve it outside! Qinqin, do you want to come together?"
Gu Yuqin curled her lips: "In this hot day, I'd better take care of the kids at home!"
It's like just buying a TV set, and the whole family is holding it and watching it. Now that there is air conditioning at home, they also like to enjoy it at home day and night.
So Zhang Zhen smiled and asked: "Yuanyuan, will you go home for dinner tonight?"
"I don't know, I have to rush to several events today. I will call you if I don't go home." Li Yuan said, "Don't save anything. Just eat the things in the refrigerator!"