In the studio, preparations were being made for the commercial shooting. But in front of Li Yuan, Jiang Qingqing was acting coquettishly:
"Sign up——! I signed up for two years, I want to sign for twenty years——!"
As the spokesperson for Tang Zun Liquor Industry, the good news does not go to outsiders, so of course it is Jiang Qingqing. She also became the spokesperson for Liangpin Dairy Industry. However, regarding the term of this endorsement, Jiang Qingqing definitely wanted a long-term contract, for fear of someone with no conscience.
Like the new and hate the old.
Li Yuan couldn't laugh or cry: "Qingqing, I signed a two-year contract here for your own good. If you sign a long-term contract, the endorsement fee will only be the current standard. Will you suffer a lot in the future?"
"Biao——! What I care about is not the money, but your attitude!"
"Fuck! Can I promise you? Life-long endorsement? I'll write you a note."
"Why do you need a note? Didn't Brother Hua just sign a lifetime endorsement?"
"Please! Hua Zai is an outsider, and you are...well." In front of a large audience, Li Yuan murmured, "You don't know, the current endorsement fee is nothing at all. In the future, the endorsement fee will skyrocket.
You will definitely regret it."
"I don't regret it! I'm sorry——!" Jiang Qingqing clung to Li Yuan's body, twisting and rolling.
Li Yuan was completely defeated. Is there such a stupid girl?
At present, domestic endorsement fees are basically bought out on an annual basis. But the price is not high. In Hong Kong and Taiwan, it is only a few million, while the top-tier ones in the mainland, like Uncle Gao, only have 1.8 million.
As for a new star like Jiang Qingqing? 200,000 is enough. And Li Yuan still needs to "lead by example" and not ruin the market in the circle.
No one will care about how much you pay in private. But for public endorsement fees, you still have to respect the market price.
However, the question arises - sign a 20-year long-term contract?
In 20 years, your endorsement fee for Jiang Qingqing should be hundreds of millions, right? It will increase by 500 times!
How come you have such a cruel choice? Are you crazy?
This silly girl is now involved with Andy Lau’s lifelong endorsement? You don’t know that I’m here for you, okay?
"Okay, okay. A lifetime contract is a lifetime contract. In addition, I will give you 10 million shares each of Tang Zun Liquor and Liangpin Dairy! They will be given in installments over 20 years."
Li Yuan could only throw up his hands and surrender, and found a workaround to make up for it. Since the gift was stock, it did not need to be included in the endorsement fee.
Jiang Qingqing immediately beamed, hugged Li Yuan and kissed her: "Brother Yuan, I like you so much. Bah bah bah. Geez..."
This kind of intimate gesture made Li Lanlan, who was standing by, roll her eyes repeatedly, feeling disgusted at this couple.
But when Li Lanlan was about to escape, she suddenly heard "stocks"? She immediately asked: "Brother, I seem to have heard that your stocks have fallen, haven't they? They are about to fall into pieces of paper?"
"What do you know? Go, go, go!"
"Hey! If you give others waste paper, it's better to give them money directly." Li Lanlan continued to apply eye drops.
Jiang Qingqing hugged Li Yuan tightly and laughed wildly: "Lan Lan, I'm just happy. I like everything your brother gave me."
"Huh!" Li Lanlan turned around and left. The couple became more and more disgusted. They were already hopeless.
"Brother Yuan, it doesn't matter if we shoot this commercial like this, right?"
"Uh... it should be ok...!"
"That's ok! Wait for me, I'll do some makeup again. Hehe."
"..."
…
After the battle for the Biao King ended, as expected, Qinchi Wine instantly became popular all over the world. Suddenly, the scenery was endless and the momentum was like a rainbow, almost sweeping the land of China!
As for the second-ranked Tang Zun Liquor Company? Who is this idiot? Not to mention, aren’t the ones behind them just passers-by? No one will care at all.
However, back in Hong Kong, Tang Zun Wine Company, which ranked second, immediately became the darling of the media, the kind of... clown protagonist!
He went so far as to overestimate his ability and bid for the highest bidder in the Mainland? And he was so stupid that he paid 250 million for it?
If the bidding is successful, then forget it, it’s just a silly and naive move at best. But didn’t you expect that it didn’t succeed in the end? Then it turned into a joke and took over Hong Kong’s laughter for a whole year!
And the consequences of the failure were immediately reflected in the stock market. The stock price suddenly fell below 0.9 Hong Kong dollars.
Fortunately, the previous Tang Zun Liquor Industry has become a penny stock and has almost nothing to fall. Therefore, the magnitude of the decline is not large, and it also cannot fall much.
But what about Tang Zun Liquor? Hong Kong stock investors are very unfavorable about it?
Anyway, brother Yuan, you are indeed in trouble! We are looking forward to it! Haha!
Having said that, it is almost the end of the year, and next year will be the year of return.
Hong Kong has become more and more lively, and various social news frequently dominates the headlines. Therefore, the stock of Tang Zun Liquor has been quickly ignored.
And all media outlets are equally happy. There are promotional advertisements for various brand products everywhere, all trying to compete for this peak sales season.
However, when the advertisements for Tang Zun Red Wine and Tang Zun Fruit Wine appeared on Hong Kong TV stations, they once again attracted everyone's attention...
In fact, in the Hong Kong market, there are already several famous foreign wine brands. For example - when Remy Martin starts, good things will come naturally!
This popular advertising slogan is also quite famous in mainland China.
There are also 82 Lafite and so on, which are also popular from Hong Kong to the mainland. Anyway, I haven’t finished drinking them for decades, and there will always be the next bottle of 82 Lafite (laughing and crying).
Therefore, it is not surprising that a new red wine brand has appeared. As for other fruit wines, that is, apple cider, although I have not drunk it much, I would not be surprised at this kind of fruit bar?
However, Tang Zun's advertisements are very distinctive, or in other words, very rich in the rural (country bumpkin) characteristics of the mainland.
The content of the advertisement is that Jiang Qingqing plays the protagonist. A group of earthy girls in colorful clothes and bun hair, happily gather around a large table of sumptuous dishes, celebrate with wine, in the background of cheerful folk music.
Drink it all.
To be honest, this kind of advertising content is quite satisfactory even if it is not exciting, right?
This chapter is not over yet, please click on the next page to continue reading! After all, it is almost New Year’s Day. There is nothing unusual about the Chinese New Year atmosphere with mainland folk customs. As for the fact that there are no familiar celebrities in the advertisement (Hong Kong is not familiar with mainland women like Jiang Qingqing at all)
Celebrities), there’s nothing strange about it either. Isn’t it just advertising?
But what is very interesting is that some viewers are more discerning. They discovered that in this advertisement, there were close-ups several times - when drinking red wine, other drinks were added, which seemed to be very similar to the latest ice cream.
Cool drink? Add ice cubes and take a sip?
Many Hong Kong people don’t understand. Is this a new way of drinking? Is there anyone who drinks red wine like this? Is this just a cow chewing peonies?
In an instant, Tang Zun red wine, Tang Zun fruit wine and ice cool spread all over the streets and alleys of Hong Kong. It became the latest popular joke to describe the old-fashioned mainland!
It should be said that Hong Kong and Taiwan are generally condescending and the jokes related to the mainland are old-fashioned. Decades later, they have not been eliminated. This is a very stereotyped impression and has even become a stamp of thought on the minds of this generation of Hong Kong and Taiwan people.
Therefore, as soon as the advertisement came out, there were similarities immediately. Later, jokes such as "tea eggs" and "mustard" became known to all women and children in Hong Kong - you are so old-fashioned, you have to add ice to drink red wine?
In addition, Hong Kong citizens are relatively Westernized and they also admire some Western cultures, including Western red wine culture.
Therefore, some wine tasters have published articles in the media:
There are five steps to tasting red wine: tasting the wine, smelling the wine, pouring the wine, decanting the wine, and tasting the wine.
Wine tasting: First check the color of the wine. For correct observation, place the cup in front of a white background and tilt the wine cup slightly outward. Pay attention to whether there are sawdust or impurities, and observe the color of the wine. Coffee color, broken; purple red,
The wine is very young; dark red with brownish-yellow color on the outside, good wine.
Smell the wine: Next, smell the wine. Cover your nostrils with the rim of the cup and take a deep breath. High-end red wine smells very "thick", making people feel that it is rich and complex. Since the sensitivity of the nose is far greater than that of the tongue, there is
After tasting a glass of wine for an hour, I still felt that the aroma was getting stronger and stronger, so strong that it made me reluctant to drink it.
Pouring wine: Some people collect bottles of high-end red wine, because some wine labels are simply works of art. In order to prevent the wine from "flowing off" the wine label, the correct way to pour wine is to put the front side of the wine label facing up. In addition, old ones
There must be sawdust at the bottom of the wine bottle. Even if it is three to five years old, some will still have sawdust. Therefore, you must be careful when pouring wine. In addition to not shaking the bottle, pour it to the end and leave some on the shoulder of the bottle.
Decanting: After opening the bottle of red wine, depending on the type, quality, and maturity of the wine, let it sit for 15 minutes to 1 hour to allow it to "breathe" with the air for chemical reactions. If you don't have the patience, you can pour it directly into a wine glass, or even
Swirl the wine glass to increase the chance of the wine coming into contact with the air.
Wine Tasting: Expensive and good red wine is a work of art. Don’t “drink” it, but “taste it.” Before each tasting, shake the wine glass, take a deep breath with your nose, and then take a small sip to allow the wine to remain in your mouth.
It took a while and then I swallowed it.
Of course, it is inevitable that some people will publish articles praising others and criticizing others:
"Tangzun Winery, which has caused a sensation in Hong Kong recently, is said to be the latest red wine and fruit wine brand made from mountain grapes and mountain apples in the mainland. They have entered the field of Western wine. It should be admitted that they are very ambitious. It cannot be said that the mainland cannot produce good products.
Red wine, fruit wine brands. But at least we need to respect the Western red wine culture..."
"According to Tang Zun Wine's promotional materials, they will also launch wine brandy and cider brandy in the future? I just want to ask, is it really okay? If mainlanders don't know how to drink red wine, they can invite our Hong Kong wine tasting masters
?We are also happy to spread the advanced wine tasting culture..."
"This funny commercial finally exposed Brother Yuan's old-fashioned attitude. He actually added a high-sugar drink like Ice Cool to high-end red wine? I really don't understand, what kind of drinking method is this? Dog meat is not allowed on the table.
Do you want noodles? Here’s a piece of advice for Brother Yuan - if you don’t know how to play red wine, then learn more honestly. Don’t bring out your backward drinking methods from the mainland, and save some face for us Chinese and Hong Kong people, okay..."
"Choose! Can you drink foreign wine like this? Isn't that delicacy mixed with shit?"
"..."
In such a storm of public opinion, Tang Zun Winery has certainly become a source of laughter, and Li Yuan has also successfully become a source of laughter.
Tang Zun wine and cider, which were promoted to major hotels and nightclubs, barely sold a few bottles.
This is no longer a question of taste, but a question of IQ. Who would drink such an extremely old-fashioned wine? If you drink such wine, you will become a person of low grade and lose face!
At the same time, Tang Zun Wine's advertising failure case immediately became a negative teaching material in the industry. Many people immediately sentenced it to death - Tang Zun Wine not only failed to get off to a good start, but also completely ruined its own brand.
.There will never be any future in the future. It is already very good not to go bankrupt.
Even the securities market reacted immediately. The share price of Tang Zun Wine plummeted, falling below 0.5 Hong Kong dollars. It became a fighter among junk stocks!
…
Amidst the laughter, Wu Jierui was talking to Li Yuan on the phone: "Master Yuan, why don't you let me live? I have to take care of Tang Zunba now? Do you know that I have been scolded by the nightclub owner?
All the young ladies won’t let me play, do you think you dislike me, a country bumpkin?”
Li Yuan laughed and ignored Wu Jerry's complaints: "Jerry, how many chips did Tang Zun Wine have?"
"It's almost 66.6%, and it's only one step away from privatization. Yuan Shao, I know I'm stupider than you, but I really can't help it. What are you doing? How can you mix red wine with ice cream?"
"Hahaha!" Li Yuan laughed again, "You don't need to understand, as long as it tastes good."
"Isn't this delicious? Is there no way to drink red wine like this?"
"Haha, without further ado, let's just do what I say! Who are the Hong Kong people? There are just millions of you, a place with big noses. As long as we mainlanders say it tastes good, then it will be truly popular.
The habits of more than a billion people, we say fashion is fashion, taste is taste. Even foreigners don’t count, they don’t even have a population of 1 billion!”
"What?" Wu Jierui was still doubtful.
Li Yuan was full of confidence: "Jerry, don't worry about this for now. Except for Tang Zun Wine Co., Ltd., several other stocks have fallen, and we also bought part of the bottom. Anyway, Tang Zun Wine Co. has fallen badly enough, and we simply can't spend all the preparations for bargain hunting.
funds.”
"Master Yuan, let me remind you that Yequan Beer and Yeshan Hotpot will be launched in the next few days. Your operation in Tangzun Liquor Industry seems to have affected them. The road show situation is not good. I am afraid that after the listing,
Performance……?"
"If the performance is poor after listing, we will also buy the bottom! After this market wave passes, we will slowly sell out."
"Is it really no problem? What did the third lady say?"
"Uh... Jiaojiao doesn't know yet."
"ah?"
"Remind everyone? Don't let Jiaojiao know, otherwise she will definitely lead her son into a rage. Women are so annoying. If you can make money, what kind of face do you need?"
"Hehe. I understand. I will give the silent command."
