Bombarded by advertisements, the cleaning robot immediately triggered a wave of sales.
You know, there are a large number of middle-class families in Europe and the United States at present. Just like those middle-class families in China twenty years later, they all have the RVs they should have, whether they are luxurious or not, but at least they have them. They should have them.
Home appliances are also available, and even every room has air conditioners, TVs, etc.
In addition, daily consumption has reached the level of freedom in supermarkets, and you can basically buy what you want. You don’t have to worry about simple consumption such as food and clothing.
In other words, the basic needs of the family have been met, and the only thing pursued is enjoyment.
However, these middle class and urban elites are not wealthy people after all, and they cannot afford to hire a few servants at home.
And I am still very busy at work, so I don’t have much time and energy to spend on housework.
That being the case, what about a $999 cleaning robot? That’s very attractive.
Anyway, when you go to work, the cleaning robot can complete the cleaning work. This is considered a necessary consumption, right?
To be honest, 3,000 US dollars or more than 10,000 US dollars is a bit painful. In the second-hand car market in Europe and the United States, this amount of money is enough to buy a second-hand car, or even a new car for home use.
But it dropped to $999? It was completely within the range of affordability, and it immediately stimulated this group of people's desire to buy.
However, this kind of "low-price dumping" swept away this niche market just like the autumn wind sweeping away fallen leaves.
The market size was originally not large, but it was swept away by the three-legged crow. Then other brands immediately became unsalable, so what can they eat?
What followed was a fierce counterattack, and the three-legged crow immediately faced a concentrated fire attack:
"Our long-established and prestigious enterprises can achieve high-tech content. That Chinese brand Sanzuwu? Who are they?"
"999 US dollars? That's simply ridiculous. Maybe the sales price is already lower than the cost price. Even if labor costs are not included, the purchase cost of parts alone is much higher than 999 US dollars. This does not include the dealer's reasonable profit.
Obviously, the three-legged crows just fake the concept of cleaning robots, and they are not actually that advanced in technology."
"This is an illegal competition. It is very doubtful that the Three-legged Crow has dumping behavior. It is impossible for such a low price, let alone the standard of cleaning robots. They must be cheap and inferior products. This is a cleaning robot."
Troublemaker in the robotics market!”
"..."
Anyway, they are basically focused on super cheap products and Chinese brands.
Not to mention cheap or not. In this era, the influence of domestic brands overseas is basically a negative number.
Yes! Not even zero, but a big negative number!
As long as it is made in China, the first impression of overseas consumers is low-priced and inferior goods.
And it can’t be high-tech, otherwise are you telling a joke?
Until December 8, 2004, Lenovo and IBM of the United States signed an important agreement. According to this agreement, Lenovo Group will acquire IBM's Personal Computer Division (PCD), with a total transaction value of US$1.25 billion. In May 2005
On the 1st, Lenovo Group officially completed the acquisition of IBM's global personal computer business, marking the birth of the world's third largest personal computer company. At this point, Lenovo Group and IBM will form a long-term strategy in the field of global PC sales, services and customer financing.
alliance.
No matter how much criticism there is of Lenovo on the Internet later!
But Lenovo's acquisition of IBM really caused a sensation all over the world and shocked people in Europe and the United States.
This is also a landmark event. A domestic corporate brand makes its global debut for the first time. At this point, Lenovo's contribution cannot be bypassed.
Then came 2008. Everyone should know this - the 2008 Beijing Olympics!
Lao Mouzi's stunning opening and closing ceremonies not only consolidated his status as a top world-famous director, but also drew the world's attention to a certain cute dragon.
To be honest, the whole world was shocked at that time - why has China become so modernized?
This not only changed part of China's image, but also attracted attention, benefiting domestic brands a lot.
Note: These are two iconic time nodes.
Lenovo's acquisition of IBM lets people all over the world know that there is still such a giant player.
After the 2008 Olympics, I finally recognized China's modernization and began to consider domestic brands.
Of course, with the passage of time, in just a dozen years, domestic brands have conquered the world and even created a series of world-famous brands and large enterprises.
It can be seen from this that since the two time nodes have not yet arrived, how lethal is this "Chinese brand"?
After such publicity, many consumers immediately expressed doubts, fearing that they would actually buy inferior products.
To be honest, if an ordinary company encounters a similar public relations crisis, they will definitely make the necessary counterattack. The simplest way is to find an authoritative expert and put various brands of cleaning robots together to see what happens.
Who is the most efficient?
It's a mule or a horse, lead it out for a ride. That's what it means.
But when Sanzuwu wanted to do this, they were surprised to find that they couldn't find such an expert? They couldn't find any media willing to demonstrate?
This makes people vomit blood. After asking for the reason? It turns out that they are afraid of damaging their reputation, and Chinese brands are not worth mentioning, and they are not even willing to give them a chance to play?
Did you see? It’s not that you failed after comparison, but that you didn’t even give it a chance?
This left the Three-legged Crow at a loss, which was equivalent to tying up their hands and feet, making it impossible to argue.
That's true. How does a $999 product compare to a $10,000 product? It must be a complete copycat.
But in fact, the high-tech content of Sanzuwu is really not bad.
Products like cleaning robots are nothing more than a distance measurement and a cleaning path mode.
Ranging products are already very mature. Although there is no extremely cheap ranging radar like later, infrared has long been available and the price is not very expensive. The path clearing mode is even simpler, just pass through
Just a few mathematicians calculating it.
In the future, a topic like this won't even be able to enter the modeling competition for college students. It can be completed by a few undergraduates. Although the requirements may be higher now, wouldn't it just be a few graduate students majoring in computer science and mathematics?
In addition, this is mathematics! How can European and American countries develop? Can they do 1 1 = 3?
Therefore, Sanzuwu has a certain degree of competitiveness. In terms of high-tech content, it is certainly not the most sophisticated, but it is at least a mid-range level.
In fact, in Sanzuwu's laboratory, researchers have purchased various brands and conducted comparative tests. They were able to produce complete experimental data. But they were not given a chance at all?
Faced with this dilemma, Sanzuwu was helpless for a while. It seemed that it could only wait for word-of-mouth to ferment and slowly cultivate the trust of consumers...
And as expected, the sales of Sanzuwu began to decline rapidly, and soon there was a large backlog of products...
…
"Hey! Yuanzi, let me ask you a question. Should our Guodong continue production? Is that robot of yours reliable?" Ying Xin opened her eyes wide as she spoke, showing the arrogance of a female entrepreneur.
.
"Don't worry! That precious electronics factory of yours will not stop working." Li Yuan felt that his head was very big. How come everyone is like this?
"I'm asking about the cleaning robot! Did you know that those upstream manufacturers have to arrange production plans. If you stop and resume supply later, it will cost a lot more money!"
"I know, I know! Are you annoyed?"
"Ah? Are you tired of me now?"
"Alas! How dare I? I mean, I'm already thinking of a way. The production will be temporarily halved, how about we maintain it for now?"
"Huh? How do you want to maintain it? You said at the beginning that sales were soaring, and our factory was operating at full capacity to produce for you. Now sales are less than one-tenth of what they were before. How much capital do you want to accumulate?"
"It's okay. I will arrange it."
"Let me ask you, how do you arrange it?"
"How can we arrange it? Shouldn't we just continue advertising?"
"Huh? Does that have any effect?"
"How do I know? Who can guarantee that every advertisement will be effective?"
"Ah? You've been talking for a long time, but you're still not sure?"
"Okay, okay, just listen to me first!"
"Hmph!"
"..."
What Ying Xin is worried about does have some validity.
The reason why the three-legged crow is so cheap is because there is an adequate domestic supply chain. This is the powerful power of the 1.4 billion market. No matter how small the parts are, there will always be domestic manufacturers that can provide products.
This is actually quite scary. All supply chains are completed within one's own large market. Costs can be compressed to the extreme.
But there's a problem here - you can't want it now and not want it the next.
After all, the supplier has changed the process, designed the mold, and even set aside a production line for you. Suddenly, you can't drink from the northwest, right? They will definitely look for another customer.
But when you want this product again? How can it be given to you at the original price? It’s not necessarily possible, so why not change it back?
In addition, at this time, China had just joined the WTO. The economy was growing rapidly, and the power of the world's factory was also beginning to emerge.
It’s not like more than ten years later, when a large number of companies were waiting for help. They had no production capacity, but couldn’t find big orders at all. It even led to the popularity of anchors carrying goods, and the profits were all made by those Internet celebrities.
What is urgently needed now is production capacity. There are not that many parts production lines. So once the supply is stopped, it will be difficult to return to the previous situation.
Thinking of this, Li Yuan felt even more headache. After Ying Xin left, he immediately called the agent in the United States:
"Alan, this is Li. Have you made arrangements for the advertising of the Three-legged Crow?"
"Of course the arrangement is ready. Fortunately, I have your recommendation. Otherwise it would be difficult to arrange it."
"That's good. I hope everything goes well!"
"I hope so! Then it's time to look at Lady Luck."
"hehe."
"..."
Traditional advertising no longer has much effect. Because before this, Li Yuan even arranged Internet advertising, spam, and even TV direct sales models.
But it is because of the lethality of "Chinese brands" that the results were minimal.
So this time, Li Yuan was ready to take a different approach and use an unconventional advertising model...
…
Everyone should know that according to American living habits, they prefer to live in satellite towns around the city, with big houses. So car culture also became popular.
However, with this kind of living model, there are relatively few group entertainment activities. It is impossible to gather a large number of square dancing ladies, and it is impossible to have entertainment everywhere in the city center.
So sports culture came into being. In your leisure days, watch a football match.
The other is movie culture. Watching a good Hollywood movie can also kill a few hours. Coupled with the large number of Hollywood movies, the North American movie market is quite prosperous.
And recently, a movie called "Anger Management" was released.
It seems that this film is not well-known in China because it is a standard American comedy.
Due to cultural factors, overseas audiences often find local comedy films less entertaining. However, in North America, such films are quite popular. They have even become a family fun spot on weekends, with several members of the family going there together.
Cinema……
About the plot of "Anger Management":
It was a patient with a gentle manner who lost control of his emotions due to a misunderstanding that occurred on the plane and gradually escalated. Therefore, the judge ordered the patient to receive emotional control treatment administered by a doctor. The men and women who received Buddy's treatment were all
People who behave erratically and are emotionally unstable.
The doctor's unconventional "intimacy therapy" can easily cause conflicts and friction between doctors and patients, and the patient is also overwhelmed by this therapy. After the patient experienced another strange thing, the judge ordered the patient to
Treatment must be stepped up, or else prepare to go to jail.
Therefore, the doctor moved into the patient's home, spent time with the patient day and night, and helped him fight his inner demons.
The doctor himself does not have the shackles of the so-called inner demons, and his behavior is not subject to any restrictions. He even has obscene thoughts about the patient's girlfriend. Moreover, the doctor also instigates the patient to face all the contempt he sees head-on, no matter in the past.
It’s still a thing now.
But the doctor finally gets over it, and the patient must decide whether to stand back or straighten up. Is this confusing and contradictory treatment really what the doctor prescribed?
…
Okay! If you are interested in the specific plot, you can search and watch it yourself. Anyway, there was a lot of laughter in the cinema and it was very popular with the audience.
Of course, during this period, "Anger Management" performed very well at the box office, even reaching the top of the box office list this year.
However, in the film, some viewers discovered why a three-legged crow cleaning robot suddenly appeared? And how many jokes were made with this cleaning robot?
This is very funny. The film really follows current events, which is eye-catching! If you like Rebirth, Jiuyi starts with marrying a wife, please bookmark it: (www.sodu777.net) Rebirth, Jiuyi starts with marrying a wife, search and read novels
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