In the original historical line, when Steve Jobs returned to power in 1997, Apple was at its lowest point. The company's market share dropped from 13% when Jobs was fired in 1985 to 3.3%, and there was only enough cash.
If it lasts for one quarter, it will be on the verge of bankruptcy.
When Michael Dell, the boss of rival Dell, was asked where Apple should go, he said, "If I had to make the decision, I would close the business and return the money to the shareholders."
In other words, no one is optimistic about Apple at this time. Even within Apple, employees almost without exception believe that the company's decline stems from the personal computer economy.
Personal computer economic theory holds that, given that the industry has commoditized the hardware in personal computers—pirated copies of IBM (International Business Machines Corporation) are ubiquitous—the way to make money will no longer be for suppliers to sell computers and operating systems to customers.
Such a vertical supply relationship. Instead, the business focus has become a horizontal choice: making the operating system run on other people's hardware.
Let me briefly explain what this sentence means - accept the reality that Apple has been eliminated from the hardware market.
Even Apple co-founder Steve Wozniak agrees.
However, after Jobs returned as CEO, the first thing he did was to stop selling the Mac OS operating system to other hardware suppliers.
It should be noted: Later, Apple’s smartphone operating system was derived from this Mac OS operating system. If it had been sold at that time, it would have been impossible for Apple to achieve the glorious results it had achieved when it came back.
In addition, there is a popular view in this industry that companies should do their best to expand market share by penetrating into every link of the computer industry chain-servers, printers, desktops, and laptops.
At the same time, the company should also introduce as many computers of various models and sizes as possible to meet the diverse needs of customers.
But Jobs didn't do that either. With lightning speed, he stopped the production lines of most of Apple's products, including multiple models of desktop computers, all servers, printers, and Newton handheld computers.
Why? Because Jobs's perspective on problems is completely different from ordinary people. In an all-staff meeting, he asked everyone: "Please tell me what's wrong with this place?" He himself gave the answer: "Products!" Then he asked again
: “What’s wrong with these products?” he asked himself again: “These products suck!”
In the eyes of Jobs, Apple ranks first in terms of integration of hardware and software. Of course, this is also true.
Part of the reason is that it has a holistic view of the product, from the user interface to the specific colors of the hardware. Jobs kept around perfectionist employees who valued user experience as much as he did. He pioneered the user experience,
It has been placed in the most important position, even surpassing the performance of computer software and hardware.
All in all - users first!
Driven by this concept, Jobs compressed the product production line to ensure that the company could focus on creating a perfect user experience. Work that aimed at improving machine specifications, configurations, and speed without paying attention to user experience was put aside.
.
Day after day, Apple gradually launched iPod, iPad and other products, but it never expanded "horizontally" - it always packaged software and hardware. In order to further enhance the user experience.
Especially in June 2007, iPhone 2G (first generation) was officially launched. Soon, in November 2008, iPhone 3G (second generation) was also launched, which immediately caused a sensation around the world and ushered in a new era of smartphones.
requires attention:
In terms of software and hardware design, Apple at that time was not particularly advanced. They only relied on two secrets-focus and simplicity.
And the first generation of Apple wasn't very influential. It was the second generation that was revolutionary.
The reason is very simple. Without 3G, the powerful functions of smartphones cannot be realized at all?
You know, the first and second generations of Apple are almost exactly the same in terms of appearance and functionality. One is 2G and the other is 3G. This is the real way smartphones are developed.
…
Back to this Shenlu first-generation smartphone. It is not as good as Apple. Some high-precision parts are not fully supplied, and some have not yet been developed. Moreover, in terms of operating system, the foundation of Parabolic Technology is far from enough.
But you must know that implementation can still be achieved reluctantly. The difference here is the concept!
And will a certain reborn bastard lack ideas?
Under Li Yuan's strong leadership and leadership, the smartphone project has made no detours. All internal objections have been blocked.
The only thing left should be funds. And will Li Yuan be short of funds?
Therefore, the progress of the first generation of Shenlu is almost supersonic, and it is more than a year earlier than the original launch time of Apple's first generation machine.
So this is even more shocking.
After all, Apple originally had iPod, iPad and other products, and the iPhone is of the same origin. But the Xiaolu mobile phone appeared out of nowhere, without any warning in advance, as if it was conjured up by magic?
Reporters have already been dumbfounded. This smartphone has subverted their world view.
Please! Is this okay for a mobile phone? Is this alien technology? Is this a mobile phone?
The commercial movie has come to an end. The picture of Li Yuan appeared on the big screen again. He held the Shenlu Generation in his hand: "This is called embracing technology! Welcome to own the Shenlu Generation!"
…
The audience was silent until the lights in the entire auditorium were restored, and the reward was still in the commercial movie.
Finally someone broke the silence. One round of applause, two rounds, three rounds...
In an instant, there was thunderous applause, and even cheers and whistles rang out from the audience...
As long as you are not blind, you can tell that this is not only an epoch-making new mobile phone product, but will also lead a revolution in the field of mobile phones!
Amid warm applause, Li Yuan walked to the center of the stage with a smile again.
Before Li Yuan could speak, a reporter couldn't wait to ask: "Mr. Li Yuan, are the things in the advertisement real? Is this a mature product? Or is it a concept phone from your laboratory?"
There are still many people who are still in disbelief. How is it possible? How come our domestic mobile phones have made such an astonishing leap? Is this a dream? Or is Xiaolu Mobile shooting an advertisement to make us laugh in order to attract attention?
"Haha. If it's fake, it's guaranteed to be replaced! It's exactly the same as the content in the advertisement. And starting from today, it will be fully launched in the Chinese mainland market. And it will be launched in the world soon."
"How many mobile phones have you prepared in the first batch? Can they be purchased in shopping malls?"
"3 million units. Although our sales prospects are relatively optimistic, we still hope to see feedback from users."
Here, Li Yuan also avoided a detour, and Shenlu directly adopted the 3G model.
However, the current 3G base stations have just appeared, and the basic conditions are not fully met, which will definitely affect some sales. Therefore, Xiaolu Mobile is relatively conservative in terms of stocking.
"Then what price are you going to sell it for?"
"The domestic market price is 4,999 yuan. The global unified price is 599 US dollars."
"Wow--!"
At this time, there are still several relatively competitive brands in the high-end mobile phone market.
For example: "BlackBerry" mobile email system terminal can be used with mobile phones.
During the special incident in the United States in September, almost all communication equipment in the United States was paralyzed. However, a mobile phone in the White House had a BlackBerry function and successfully connected wirelessly, allowing it to receive real-time information about the disaster scene anytime and anywhere.
After that, a BlackBerry craze started in the United States. During the recess of the U.S. Congress, each member of the U.S. Congress was given a "Blackberry" so that members could use it to deal with state affairs.
Subsequently, this portable email device quickly became a common electronic product for corporate executives, consultants and every Wall Street businessman. To date, RIM has sold more than 4 million BlackBerrys and accounts for nearly half of the wireless business email business.
market.
Back then, HTC had high-end mobile phones.
However, these high-end mobile phones almost all have full keyboards with mechanical buttons, just like a small computer. It is equivalent to choosing another technology tree.
So in the end, they were quickly wiped out by smartphones. As a result, more than ten years later, many people did not know these brands at all.
However, these high-end mobile phones, or high-end handheld digital products, are priced at around 1,000 US dollars, and the domestic price is tens of thousands of yuan. In comparison, the Shenlu first generation not only has more advanced functions, but also the price is sufficient.
It dropped by as much as half.
The launch of this new product aroused a fanatical following from the very beginning.
"Dear friends from the media," Li Yuan said with a smile, "Every guest will receive a Shenlu first-generation mobile phone later, which will be provided for everyone to try. I hope you can give us timely feedback and suggestions..."
The audience burst into applause. You are worthy of being the richest man Li, you are the hero in our hearts!
However, at this moment, a reporter suddenly asked: "Sorry, I have a few questions. Mr. Li, your mobile phone is indeed powerful. But you have just admitted that this mobile phone also has many shortcomings, so you need opinions.
and suggestions. I would like to ask, what are the shortcomings? Thank you!”
"..."
Not only the guests below, but also Li Yuan were stunned for a moment.
Everyone can understand the kind words just now. They are nothing more than a few humble words and giving everyone a Shenlu smartphone. Why do some people suddenly find faults?
"Haha, there must be shortcomings. After all, it needs to be continuously improved during use." Li Yuan laughed, "But what we are using is a brand-new concept. I believe we have created a new concept of mobile phones."
Suddenly another reporter raised his hand to ask a question. This time his accent was a little weird. After saying a few words, he stammered into English. His English accent was even weirder. He was obviously a reporter: "
Mr. Li, please judge, how is your mobile phone different from the current mainstream new models of mobile phones?"
Li Yuan gave the reporter a meaningful look. In terms of product promotion, it is taboo to criticize and criticize products. It will cause great disgust among consumers. Because what consumers like most is "objective comments". Of course, here
To be "objective", you can still use means. But at least it must be objective on the surface, preferably through third-party evaluation.
In other words - it's a mule or a horse, lead it out and run around.
Never step on someone in public, especially "in public"!
Unless you are desperate, you must touch this red line.
So this question is difficult to answer. Let’s make a fair comparison! How can it be better than a smartphone? But as long as we compare, doesn’t it become a trample?
Of course, Li Yuan would not make such a stupid mistake. He smiled slightly: "So far, the history of mobile phones is actually not long, only a few decades. And in the competition with each other, new technologies and new concepts are constantly emerging.
Of course we hope to make progress and grow together."
There is no direct answer to this question here. Anyway, you can understand the meaning for yourself. This is not an opponent of the same magnitude.
Another Western reporter appeared: "Hello, Li. I'm glad you finally came up with a new product. I'm a professional reporter who has been tracking digital products for a long time. I found that your technology... I'm sorry, but your technology is not good."
For example, what China should own, do you have independent property rights?"
Hearing this, the whole place fell silent.
This chapter is not over yet, please click on the next page to continue reading! As if a head of ice water was poured on it, everyone calmed down from the ecstasy.
That’s right! This is alien high-tech, right? It doesn’t look like the technology we have in China! Don’t mess around for a long time, the Shenlu 1 is just a hodgepodge of technologies put together. Although it is still a high-tech mobile phone, it always feels like it is missing something.
Li Yuan smiled and shook his head: "All the technologies of this mobile phone are independently developed by us and have our own property rights, including Parabola Technology's Xirang mobile operating system. For this reason, we have applied for 421 patents in various countries.
, and also exchanged 593 patent authorizations.”
In high-tech research and development, it is absolutely impossible to work alone. Therefore, the proportion of independent research and development of this mobile phone is already quite high, and it can be called "independent research and development" without shame.
However, after these few words, I don’t know if they didn’t understand, or they were deliberately pretending not to understand. Someone immediately took the lead: “Mr. Li, after talking for a long time, most of your technologies are imported from abroad, right?”
Li Yuan couldn't help but glance at it, and he was actually a domestic reporter? It seemed that the remote animal husbandry industry in European and American countries was quite developed, and they could remotely control these domestic scum.
It is difficult to explain this kind of problem to non-professionals, especially when some people are still making trouble.
"I reiterate: Xirang operating system is completely domestically produced with independent property rights. Xiaolu mobile phone is also a completely domestic mobile phone!"
Could it be that the later Apple phones, which used overseas patents and overseas spare parts, were no longer American brand phones?
The applause was warm again. After all, most of the people here are patriotic. Since Li Yuan said so, this is a domestic brand! Domestic mobile phones! If you don’t agree, come and argue!
