Chapter 173 The Difficulties of Celebrities Participating in Publicity
"Thank you, thank you...Ms. Barbara, it is our honor to see you at the premiere."
This election was the first time since 1948 that a political party had won more than two consecutive terms as president. George Sr. won quite well, winning more than 400 of the 538 electoral votes.
And counting the total votes, George Sr. also won 53.4% to 45.7%, defeating Dukakis by more than 7 million votes. Many people believe that the victory of the Elephant Party in the past two terms was due to Ronald Sr.'s personal charm.
The argument was a complete failure, at least not this time.
George Sr. went to the White House and met with Ronald Sr., the current commander-in-chief, and the two had a cordial conversation. Barbara was elated, taking the initiative in front of Nancy for the first time, and felt refreshed.
After sweeping away the depression of the past eight years, Barbara felt relieved and thought of Ronald. She took the initiative to call him and asked if she could attend the premiere of "Working Girl" in Washington, DC.
The inauguration ceremony will be on January 20 next year. This is a very stressful time for George Sr. to decide on the formation of the cabinet, but it is Barbara's relatively free time. She also wants to try attending some public events and familiarize herself with the new election in advance.
A lady's thing.
The flattered Ronald, of course, agreed immediately, and then asked long-term marketing consultant Michael Gray to fly to New York to discuss a complete marketing plan, especially adding a premiere in the capital.
"This campaign will focus on the role of women as secretaries, which is also an indispensable force in American politics. The publicity candidate we are looking for in New York is Darcy Maguire, the creative director of the advertising agency bbdo, and the one we are looking for in Los Angeles is a woman.
Independent producer Gale Hurd is a typical example of someone who started out as a secretary and achieved career success.
So, where else can be a more suitable representative of the political world than Washington, D.C.? I think, in addition to the former Secretary of Labor, Ms. Ann McLaughlin Cagle, let’s look for the Secretary to the President-elect. What do you think?
?" Michael Gray thought of many ideas.
"Michael, this is not Hollywood. You cannot use Hollywood thinking to prepare for this premiere. Everything that reminds you of Jennifer Fitzgerald must be insulated from the premiere."
Just kidding, this is not Hollywood. Scandals will get free coverage and attention. If Barbara is even a little unhappy, it will be difficult for her to enter the White House in the future. Isn’t it a waste of investment?
Fortunately, Michael Gray brought this up, and Ronald confirmed again and again that all the female secretaries in George Sr.'s campaign team, especially the blond, young and beautiful ones, were removed from the invitation list and replaced with vouchers for non-premiere performances.
, and two skin care product trial packs, as well as clothing shopping coupons and other gifts.
Gray's plan is very complete. In addition to inviting local famous successful female secretaries to share their stories at the screenings in various places, Gray also arranged a series of public relations actions for the three leading actors, and accepted interviews with many media, etc.
To complete such a marketing plan, in addition to combining resources with publisher 20th Century Fox, it is also necessary to set schedules with three stars: Harrison Ford, Melanie Griffiths, and Sigourney Weaver.
The multi-million-dollar budget was provided by Fox, but it was up to Ronald to finalize the star's schedule. All three stars had scheduling problems. If Ronald hadn't been involved, Fox would not have been able to do it simply based on the terms of the contract.
Dare to go too far and threaten celebrities to attend many interviews.
Of course the three of them didn't do it on purpose, they did have their own reasons.
Ronald flew to Los Angeles and visited Harrison Ford first.
"Hey, Ronald, I'm really busy right now. I have to go to Utah right away to film the latest Indiana Jones movie, 'The Last Crusade.' Can we make things a little simpler, please let me know less?"
Attend a few interviews, and then I'll focus on saying something nice for you."
Harrison was at home, his wife held the child in her arms, said hello to Ronald, and left her husband to talk to Ronald alone.
"Of course, the two most important TV interviews are Bobbi Wygant's celebrity interview program and NBC's Today News in New York." Ronald didn't have much leverage on big stars. He wrote on his notebook,
Programs other than these two interviews were deleted.
Harrison Ford's ability to attend interviews attentively and say something nice is his greatest contribution to the film. With too many other interviews, he was not in good condition, and the broadcast effect was not good.
"I see you're a little down, Harrison. What's wrong? Do you have any concerns about the finished version of the movie or the announcement?" Seeing that the other party was not in a good mood, Ronald asked bluntly if Ford was interested in the movie.
Is there anything dissatisfying about the movie itself or the announcement?
"No, I watched the pre-screening and was quite satisfied with the movie itself. I will also cooperate with the promotion. It's just..." Harrison came over, tilted the corner of his mouth, and showed a typical Ford-style smile,
"I didn't seem to perform very well in this movie?"
"The American audience will be conquered by you again, especially the female audience..." Ronald chuckled.
"Hahaha..." Harrison Ford was very happy when his itch was scratched. Everyone said this, but when it came from Ronald's mouth, it seemed so authoritative. He rephrased it
After a while, "What I mean is actually that in terms of acting, are you being suppressed by a few female characters?"
"Harrison, this is a female Indiana Jones. For women, the workplace is just like the various institutions faced by Indiana Jones. It is full of difficulties and obstacles. All the characteristics of women are against you.
I believe the audience will be deeply impressed by your role. Wall Street banker, hey..."
This chapter is not over, please click on the next page to continue reading! Ronald analyzed it from a performance perspective, which reassured Harrison Ford.
"Ronald said that my role is better than the previous cowboy-type performances..." Harrison Ford showed off his wife Melissa Matheson, who was breastfeeding her child. He was sincerely praised for his acting skills by a well-known director
, it’s not much experience for him. Most directors just want him to play themselves.
Just like the newly released movie, Polanski's "The Frenzy", it failed at the box office and received terrible reviews. Polanski's previous praise has disappeared. He just hopes that his fame will bring investment and attract audiences.
.
"I have no doubt that Ronald is sincere..." Melissa Matheson is the screenwriter. Ronald praised his husband, which was obviously more sincere than Polanski.
"However, he didn't say anything about awards..." Melissa shook her head and kept these words on her lips. As for acting, if you have it, you have it, if you don't have it, you don't have it.
…
"I saw your secretary come last time, and it was this blonde girl who came with you last time in 'Kicks'." Harrison Ford pointed at Barbie Wygant and pointed at the beautiful secretary next to the latter.
.
"Uh, ah, yes, it was her last time... well, let's get started." Bobbi Wygant casually treated this charming Hollywood star, not knowing how to treat her.
This time, Bobbi Wygant came to Los Angeles from Texas with her own camera crew again to conduct interviews with the stars of "Working Girl."
"Okay, Barbie..." The photographer stuck his head out and gave Barbie Wygant a signal.
"Working Girl is going to be a phenomenal movie, a huge success. I can feel it...I haven't heard anyone who saw the press screening say anything bad about it."
"I haven't heard any bad feedback, but to be honest, I'm looking forward to their praise. I'm actually very happy to hear them say that." Harrison Ford sat in the hotel room with a smile.
Keju, his movements are cool and unrestrained, and he gives a Han Solo-like smile to the female secretary behind Barbie.
"Is this your first time working with Ronald Lee?"
"Yes, yes... this is the first time. We have almost cooperated several times before, but this is the first time it went smoothly."
"Is this one of the reasons why you agreed to star in this movie?" Bobbi Wygant's language skills are very good, and she quietly guides the star to talk about some plot points designed by the studio that the audience likes to watch and paid for.
.
"Of course, I think he is one of the best directors right now, especially in the field of female subjects and romantic comedies." Harrison Ford took the hint and immediately changed the subject and started to praise all the big names.
"Ronald, plus the script, plus all of that combined, is why I love this movie..."
"Huh? Melanie?" Bobbi Wygant guided Ford, who had a very big ego and had almost forgotten the two heroines.
"The addition of Melanie Griffiths is also a big attraction for me. Well... her joining this... group is another reason why I decided to join..." It's not Harry who praises people.
What Sen Ford is good at, he started to run out of words again.
"Sigourney..."
"Of course, not to mention Sigourney Weaver who joined, she was another reason why I decided to join..."
Harrison Ford was really not the best person to discuss these character issues, and he quickly became distracted. Bobbi Wygant ended the interview with a bang.
"Thank you, Harrison, thank you for coming here and doing the interview for working girls..." The old lady was still very happy. Anyway, the audience only needs to see other people and automatically ignore any stupid things they say.
…
"Sigourney, it's a pleasure to interview you again. When you and I were here last time to talk about 'Gorillas in the Jungle,' I didn't expect to talk to you about 'Working Girl' again. Did you expect it?"
"I didn't expect it either. I knew they would ask me to be interviewed, but I didn't know that you would be the one doing the interview for both movies. This is also the first time I have done this kind of interview for two consecutive movies in a short period of time."
The next day, the interviewer was Sigourney Weaver.
Her problem with interview schedules is different from Harrison Ford's, mainly because she has promotional duties for the two movies she is starring in, and she is afraid of schedule conflicts between the two.
Fortunately, she is also a client of CAA, so she can coordinate with the two parties and try to arrange the interviews for the two movies together.
"Anyway, congratulations on your performance. Look at Doctor in Gorilla and Catherine in this movie. What is the performance ability that turns 180 degrees!"
"Thank you. In fact, this is also an important point that attracted me to take this role. Playing a supporting role, a classic bad guy, and not the perfect woman I often play in movies. I am very happy that director Ronald can think of me...
…”
"Did Ronald give you any guidance on how to play such a villain? Is there any real person or past movie character that you could imitate?"
"I would have loved to have a clear guide, but Ronald just asked me to spend two weeks with some investment managers on Wall Street. It can be said that Catherine is not any real person, or a replica of a previous character, but these people
The complex..."
"There's no way to find such a bad woman, haha?" This interview with Bobbi Wygant was much more comfortable than the one with Harrison Ford. Sigourney is a professional actor, she has the style of a star, and she can do a lot of acting
content.
"Well... not actually, I don't think Catherine is that bad. Of course it's not that she didn't do bad things, but her character is indeed excusable..." Sigourney Weaver really did some technical work with the other party.
Discuss.
"Actually, I kind of sympathize with Catherine. Wall Street is a very competitive place and she did bad things. But Tess also pretended to be her colleagues and used her office to deceive her boyfriend and her clients. In fact, I
Among the women on Wall Street whom I have studied, two of them are clearly more sympathetic to Catherine..."
This chapter is not over, please click the next page to continue reading! "Ahahaha, thank you Sigourney, our audience will love this interview" Barbie Wygant ended the interview happily. Sigourney
Weaver's interview is both professional and topical. Who is worthy of sympathy, Tess or Catherine?
Once this kind of discussion is started, Ronald, who has been named to be interviewed by himself, will definitely be happy. He will not have to worry about the topic selection of future programs and the ratings this time.
…
"Melanie, I'm really happy to have this opportunity to meet you. I think you've performed in a work that is bound to be a hit." Bobbi Wygant spoke clearly, with a slightly slower rhythm, and finished her opening remarks with a steady rhythm.
.
"Well, thank you..." Melanie Griffiths had a short haircut. She spoke weakly and her voice was very soft. If there hadn't been an extra microphone close to her mouth, she might not have been heard.
"I'm serious, I watched the screening with a bunch of critics, and I didn't hear a single bad comment about the movie. That's something I've never heard of, you know, with these venomous people...
..." Halfway through Barbie Wygant's words, she noticed that Melanie Griffiths was shaking her head and her eyes were wandering. It seemed that she had a serious addiction problem. Barbie had no choice but to pull back and talk about something simple.
"Melanie, do you think this movie will be yours...you know..." Bobbi Wygant made an explosive gesture.
"I don't know... I never expect any miracles... You know, in this business, it's best not to expect too much..." Melanie's voice became smaller and smaller, and her eyes kept blinking, as if
About to fall asleep.
Melanie Griffiths yawned quietly, then put her feet away and stepped on the sofa. "You know, my job is...just...do my job. After the filming,
Just don’t think about it…”
"Well...well...", Bobbi Wygant almost rolled her eyes. This guy seemed to have to end the interview quickly before she said something disastrous.
"When I first entered the industry, I had high expectations, but I was always disappointed again and again. Later I asked myself, why do I want to make movies?..."
The more he talked about it, the more inappropriate it became. Bobbi Wygant stopped filming after four or five minutes and ended it quickly.
"Ronald, I'm sorry, I'm not in a good state...You have to let me rest..." Melanie Griffiths yawned profusely and came out to apologize to Ronald, who was staring at the field. She only had
Even though he was sane, he still knew that he was in trouble.
"I don't care what you did, just go back to the rehabilitation center obediently. In two weeks, today's news will be broadcast live. You, Sigourney, and Harrison will be on the live broadcast together. Everything you want to have depends on you this time.
performance.
Take a break, Melanie. No film critic would have anything good to say about an addict who yawns all the time."
"I understand, thank you, Ronald."
Melanie Griffith's difficulty is getting back together with her ex-husband, Don Johnson, who starred in Miami Vice.
This man once again led her into the deep pit that she had finally climbed out of before.
When the agent found her, Melanie Griffiths had lost half of her hair, and she was extremely slovenly. If it hadn't been for this publicity work, Ronald had no doubt that the movie might have started.
Before the painting, you will hear news about the heroine OD.
After spending more money to send Melanie to a rehabilitation center, Ronald really breathed a sigh of relief.
Such a positive, progressive Tess, who is a role model for American professional women, if the heroine dies in this way, it will be greatly detrimental to the box office.