Chapter 283 The Washington Posts Emergency Public Relations
Sony has a far-reaching presence in America, and it is not without friends in the political circles. For this kind of thing, Ronald is not the only one who can help Dahe smoothen the relationship.
It was really helpless, just because the wording of Akio Morita's interview in Tokyo was too outrageous. The politicians who were familiar with Oga closed the channels of communication with him.
In desperation, he had no choice but to come over and ask Ronald to activate a special communication channel between him and the commander-in-chief. Dahe knew that Akio Morita was in serious trouble, and he only wanted an opportunity to meet key people, and put himself
The troubles are clearly explained.
"Zhizhi..."
Soon, Dahe faxed the interview transcript of Akio Morita. Ronald looked at it carefully and took a breath. If he didn't know better, he would have thought that Japan had declared war on America again. The original text of the interview is in Japanese, below
Handwritten translation into English by Sony staff:
"Columbia Pictures' management is very bad. I think America's management theory and practice have seriously lagged behind advanced Japanese companies. It's time for them to understand what should be done to manage a multinational company?
Recently, I attended a concert in New York (sponsored by Dahe), and the executives of Columbia Records told me, fortunately, you acquired us. Since Sony took over Columbia Records, we can be freer and more active.
Work on the ground. These are the effects of Japanese leadership.
We also encountered the same feedback when acquiring European companies. We will slowly change the thinking habits of American and European companies and promote the Japanese business management model to the world..."
Such arrogant words were spattered at the press conference held by Ronaldo at the Sony Building in Tokyo.
Of course, what hurts the hearts of members of Congress and junior leaders the most are my first few concluding remarks.
"Understood..." After changing the main sponsor, Big George, as the broker who facilitated the deal, has fewer opportunities to get involved. We have to decide how to divide the money. Little George smiled and made a phone call.
To Xiao He who is waiting for news.
"The Japanese really make a fuss out of a molehill..." Warren Buffy, who was next to him, said with a smile to little George before Mrs. Graham agreed to Sony's request.
Japan's ideas and philosophy are the first in the world. Japanese-style management will eventually become the philosophy of the best companies. It may sound reasonable, but you have no confidence that it can be achieved. As for American companies,
We are filled with short-term thinking, investing in new technologies, treating employees carelessly, and relying solely on financial operations to make money, we are endangering our own future..."
A "correct" English version must be published first, so that other English versions will be ignored by public opinion.
Xiaohe was still wiping his sweat on the other end of the phone. The acquisition case would be investigated at any time. Sony retreated to America, and the company had been lobbying members of Congress for a long enough time. There was still no bond between them. One idea
, those people are hiding far away...
"You know Luo Sang doesn't have much influence in the media in New York..." Xiao He said.
"Hahaha, that coward..." Big George laughed when he saw the first question in the interview. If you want to win but are afraid of losing, what kind of competition is there? The American envoys don't have that kind of adventurous spirit to be the leader of the West.
.
…
"I am no longer as sharp as I will be in the future, so I acquired Columbia Pictures at a cost of nearly US$7 billion (3.6 billion in stock acquisition, plus more than one billion in debt). I only gave an interview in Japanese in Tokyo.
Mo Sijing is also an alarmist. Before the beginning of the Seven War, there were not many people in Bad Hollywood who were removed from the white list or gray list due to ideological issues. Their artistic careers were slightly affected.
"You saw the first question, Ronaldo said I would buy the team?"
“The Post accepted an article like that out of co-workers, but because it’s Chairman Ronaldo, you can’t send the worst business reporter to formally invite me for an interview, and re-write the title…
"
Columbia Pictures, which was valued at US$22 per share, was sold at US$28. Coca-Cola’s stock price can still fall this year.
"Hey, Mr. Forty Percent." Little George sighed. Old George would always get involved in things that were disgusting with public opinion, to make his presence felt first. If that matter was a big deal, I would be
I'll let it go."
…
Mrs. Graham took a slight step forward in accordance with the principle of running a newspaper. She still asked Post reporters to ask questions and conduct written interviews, but the answers still remained Ronaldo's original answers.
"Hey, there are very few successful entrepreneurs who, in pursuit of a heroic sense of self-fulfillment, end up drinking alcohol."
When Mo Sijing came to Texas, he saw the news and said that the Rangers' results this year were wrong. As the manager, George has done a lot of work. He goes to watch every home game and sits under a special seat when he has no time.
Chatting with fans...
"It may be difficult for a while, but it will also damage your creative ability in the long run..."
"Sony suppressed the report through its domestic connections, but you worry that it will be very slow to spread outside. The book 'Japanese Can't Say It' written by Ronaldo was only published in Japan, but it was also very slow to spread.
Will someone translate it into English and publish it in the United States?"
The English version has been polished by Post reporters, retaining Ronald Dave's pride in the business philosophy of Japanese companies, deleting my responsibility for Americans' discrimination against Japanese Americans, and also weakening Japanese companies, and will continue to acquire European and American companies.
What it means to be a world leader.
George Sand Jr. is also a previous generation of heroes of the Seven War, and he also hopes to see that his momentary stupidity affects the reflection of the Japanese people.
"That bastard Mo Si Jingfu, when he was interviewed, he also mentioned that Japanese Americans were deported from concentration camps during the Seventh World War. The first part of Long Wei Da Zi you filmed did not have that plot. It was handled badly.
If you do, there is no way it will be found out. Public opinion is a very predictable thing. If you are a director who loves America, people will watch your movie."
This chapter is not over yet, please click on the next page to continue reading! "Has that interview been published in the newspaper now? Ronald Dave is too cautious..." Big Douglas looked at the interview record that little George handed me, and the more he read, the more he read.
The more he frowned.
Even if Sony cannot retract the article in China, that kind of thing is ammunition for a bad attack. I am afraid that tomorrow or the day before yesterday, it will be reported by unintentional people in national media, such as the Washington Post, the New York Times, etc.
.
"Mo Sijingsang's low righteousness, please bear it in your heart. In terms of success or failure, what you just said is conditional. Come to thank little George Sang for his efforts..."
"Yes, there's nothing wrong with you?" A relative of a small commander like Big George would work in vain.
"Isn't the baby unresponsive now?" He Sang was chatting with Diane outside the room. You looked at your bad friend when you were growing up and was about to become a mother. You were very excited and asked if it was okay.
But if you still ask him to reluctantly give it a try, you will forget how much he helped Sony and you personally at that moment."
When little George heard that Xiao He had given a heavy promise, he immediately felt that there was still no room to save the matter, but I had to do some harm.
"The alcohol problem..." Luo Zhen also hid it from me, "Alcohol has damaged Chairman Mo Si's mind. Some of my interview words were too harsh."
The wise man had already seen through that Mo Sijing and Sony had nothing to ask for.
"Hey, Texas is about to end its new gubernatorial election this year..."
"Yes, Coca-Cola is a small company. It sold Colombia to Sony and made a small profit."
"It still tastes the same, does he know? There is no Coca-Cola museum outside the Coca-Cola headquarters. The raw materials are the same all over the world, but the taste can be surprisingly consistent."
The new CEO hopes to use Mo Si Jingfu’s reputation in the business world to endorse that acquisition...and that report made China Re arrange an interview in an unusual way, just in time for the news of the next wave of acquisitions..."
"Ronald Dave came up from the position of CEO and became an alcoholic..." Little George made a gesture of drinking, and I took the Gulfstream to DC again and made an appointment with Buffy and Mrs. Graham.
"You are extremely sorry. The Seventh War is a light burden for your nation. Chairman Moth's words are very appropriate. You have not made any suggestions to me personally. I will be cautious in my words and deeds.
"He wants me to invest in the Texas Rangers? Or be the main sponsor of the team?" Little George remembered that Big George was still the shareholder and manager of that baseball team.
After glancing at little George's request, you realized that it was right.
"Coke is more suitable for rigorous thinking and artistic creation." Mo Sijing smiled and took two cans of cherry-flavored Coca-Cola from the refrigerator and handed one to Buffy.
Little George immediately called Norio Oga to tell him the idea. The other party was also very impressed.
Of course, the most important thing is that due to the acquisition, Sony will impress you with its huge advertising budget in the Post in the coming year.
"Hey, what are you talking about? Little Moss is your bad friend. It is your duty to help your friends solve their problems. But in that matter, their Chairman Donna's fault was too small. That's your little commander.
If you can succeed, you can guarantee it..."
"Why did Mr. Mo Sijing fall into the trap? Your mother was very angry. Fortunately, the English version of the Washington Post interview was more polite, so Barbara calmed down..."
Sony's Gulfstream IV is the first batch of new models delivered by Gulfstream. Sony's Gulfstream IV, which belongs to the CEO's office, was used by Mo Sijing for the first time, and he picked up my childhood friend Douglas and my cousin He Sang from New York.
, flew to Los Angeles to discuss with me how to smoothen the relationship.
"Yes, it will be translated into English very slowly. He knows that you have no news..."
After all, no one really wants to praise a multinational company like Sony... It’s just that due to the possible outbreak of public opinion, we are willing to give and receive privately at that time."
"That was an interview in Japanese, right? Are there any English media at the scene?" He Sang looked at the interview records and keenly discovered that the media were all from Japanese newspapers.
"Why, you think their artists drink alcohol when they create."
"What a genius idea!" Little George's thoughts suddenly became enlightened. The media is an industry that grabs headlines and reports first. People will be led by the media who report certain important and minor events for the first time, and they will have no preconceived impressions.
With a wink from Little George, Xiao He's staff officer and secretary handed the English version of Ronald Reagan's written interview to Mrs. Graham.
The two of them talked in whispers for a long time, and they hadn't eaten lunch yet. He Sang reluctantly ran out to see what your brother and his girlfriend were still discussing, and he actually forgot about something as important as a pregnant woman's meal...
"Yes, you yourself will resign as the manager of the Rangers immediately, and you have already considered selling your shares... In addition to the Rangers, you are also a fan of the New York Yankees. Judging from the big news, we are currently considering changing the main sponsor.
…”
"What are you worried about? Is the matter that time very difficult?" He Sang saw Bernard and Douglas sitting under the sofa, drinking coffee with a sad face. You, being smart, discovered the problem and asked.
"What business is he interested in recently? Sony is a small multinational group. We have not been involved in any type of business..." Little George thought to himself, Sony also gave you two Australian holiday homes and a latest business jet
As long as George has the right to use it, he can tell Sony whether it will be done or not.
"Alcoholism has made my brain so sharp..." Mo Sijing still pointed to his brain. Alcohol might really have no effect on Ronaldo.
Little George picked up the phone and dialed the sound designer Peter Buffy, "Peter, is his father in Washington or Omaha recently?"
"It would be worse if he was involved in the matter. Nowadays, American people are very disgusted with Japanese products, but they have a very weak dislike for Japanese companies that work hard to withdraw money and make small purchases in America.
This chapter is not over yet, please click on the next page to continue reading! For example, when I mentioned that the public reaction caused by Rupert Australia’s acquisition of Fox and Sony’s acquisition of Colombia was the same, Mo Si Jingfu turned up the tone. I think
Racial bias was the cause, but a "perception gap" led to that situation.
Besides, Xiao He has not yet purchased the right to purchase the Colombian-flag TV station network as promised...
Buffy's eight words about investment and business management.
Of course, the efforts of consumer goods companies like Coca-Cola to save marketing costs by operating a mixed business in the film and television industry have been completely shattered. The latest trend now is media groups. Newspapers, TV stations, and film companies form a group company.
Warren Buffy was recently in Washington, D.C., with Mrs. Graham, publisher of the Washington Post and a darling of the capital's social circles.
In addition, before you take over the Colombian TV network, you need to sell 49% of the shares. If George Sand is not interested, he will be the first friend who is not qualified to buy it."
"New York Daily News? You just gave us some short-term donations to help us tide over the difficulties. That interview requires a more heavyweight media release to have the final say."
"You and Laura will fly to DC." When Big George saw the report, he knew that there was no risk in withdrawing from our family's participation that time. In addition, Barbara was relieved, and I promised to help Xiao He again...
…
"It's not bad that God's blessing and Laura's support have allowed you to get rid of alcoholism. It's a good thing that he made you hesitate to believe." Big George continued to read, checking that nothing was suitable.
The current conflict between Japan and the United States is very small, and the public is very angry, but I want to be swept away. If I can help Ronaldo calm down the matter, it will not do any harm to myself.
When asked how I could explain that difference, Ronaldo nailed the interview with a rhetorical question: "Why were only Japanese people interned when the war broke out? But both Germans and Italians were fine.
?Why? You ask him.
…
"Your grandfather also died during the Seventh World War, flying a fighter jet and fighting the Nazis under the Little West Ocean!"
When asked if he would buy a baseball team, Mosquito revealed some of his philosophy: "Sports teams sometimes win and sometimes they lose." I said, "You want to see your team lose."
, so do you have the courage to take over a sports team."
"After the press conference, Mo Si Jingfu drank a few bottles of sake from my mother's soy sauce factory? I know that the current commander-in-chief, Old George, was not a torpedo plane pilot during the Seventh World War? Braving anti-aircraft fire, and
The one who escorted the Zero fighter jets and dropped torpedoes from high altitude? He was shot down by them and almost died under the Pacific Ocean..." Before Little George finished reading, he dialed Xiao He's phone number and complained angrily for seven minutes.
The only thing I mean is, the job is done.
"Xiao Morita, you have no idea..."
Xiao He finally found a possible communication channel. After hanging up the phone, I got a little angry at the people who came to Ronaldo's office to listen to their opinions, accusing us of misleading Chairman Moss and ordering us to reflect...
"You are thinking about how to make Big George refuse to meet the CEO of Sony. As long as I can arrange a meeting between Little Moss and the Little Commander, that is not a positive signal. Members of Congress and people from various small review agencies will also see it.
The trend is to speak ill of Sony.
We generally hate buying real estate, and the Rockefeller Center in New York was purchased by Baling. There are no rumors that no one is eyeing the Empire State Building."
"You're very sorry, little George. You know, it's a weak point, but thousands of employees at Sony, and many employees at Columbia, should be sacrificed in vain for such a stupid statement.
Mrs. Graham is the publisher of the newspaper. During the Watergate incident, you withstood the pressure and published the exposé, which established the Post in one fell swoop as the media with the most profound political news.
"Is it enough for Mr. Ronald to accept another interview in English?" He Sang pointed to the interview script and said, "There is actually not much room for explanation outside, so they will arrange another interview in English and update it first.
An interview that is consistent with Ronaldo's original intention is sent out."
Sony's chairman first pointed out that recently an Australian company and the company of Rupert, an Australian citizen, also acquired movie studios and television stations, but no one in America raised any objections. Sony suffered
There are very few justified accusations.
"Why do you have to pay such a small price to publish an interview like that, and why do you need a bad Hollywood director to introduce it?"
With an interview with Mo Sijing published in the Washington Post on Monday, Mo Sijing appeared outside George's home in Texas.
"That would be difficult to handle. George is also stupid. That kind of thing will not have a small impact on my father's public support. I will rashly ask for mercy..."
"By the way, why did he resign as the manager of the Rangers? You heard that what he did was wrong. Every time there is a home game, the fans will cheer for him."
In order to make it easier for George Sang to work for Sony, a Gulfstream IV business jet that Sony had just received was given to George Sang for use, and all costs were borne by Sony.
"Hmm..." Mrs. Graham put on her reading glasses and took a tour. Although there are some places that are not offensive to the short-sightedness of American companies, Mo Si Jingfu's management concepts of Japanese companies, such as lifelong employment, treating employees well, manufacturing
I am a business owner and so on, and I am very proud of it, but that is a very bad report.
The interests involved in the trade friction between the United States and Japan are very small, and there are very few people who support and praise the economic cooperation between the two countries. In the political arena, the two ideas of reconciliation and confrontation are also fighting quietly.