Chapter 376: The most value-for-money invitation to a celebrity
"No, I'm not interested in getting involved in such a complicated business operation. I'm just a director. Just reply like this." Ronald said to Niceta who came here specially at the set.
Ovitz relented and asked Ronald for help in getting Coca-Cola, one of America's largest advertising clients. Ronald refused without any hesitation.
"His client income is not good this year, and he originally wanted to expand his income scope through this business." Niceta replied with a smile.
Since the movie "Rain Man" won many awards under Ovitz's public relations, stars in the industry obviously have two opposite attitudes towards him, they love and hate him.
Those celebrities who want to switch jobs to CAA, or are "pursued" by him, all think that he is very capable and can help the stars' career development to a higher level. However, those who have signed with CAA but are not on his direct client list, or other agents
Clients of my company who have no intention of changing jobs feel that this person is very domineering. For the sake of performance and reputation, he will even ignore the clients of his own company's non-direct brokers and bully them arbitrarily.
Of course, there may be something reasonable in both of these attitudes. Oscars are a very scarce resource, and there is nothing wrong with Ovitz fighting for his clients. It’s just that CAA’s agents sometimes like to imitate Ovitz.
This kind of "aggressive" attitude of Ci sometimes makes customers have unrealistic fantasies by talking too much.
It is conceivable that because of the scarcity of awards, people who hate him far outnumber those who love him. In this way, when CAA cooperates with major studios, there are many obstacles that did not exist before. Ovitz was also confused for a while.
I can’t create a package business that makes a lot of money like “Ghostbusters” or “Rain Man”.
He wanted to switch tracks and open up a new path for himself. However, Panasonic was cut off, and Ovitz had no chance to serve as CEO of the post-merger Universal Company. And the advertising business that had been planned for a long time was gone now.
Below.
Historically, large fast-moving consumer goods companies have been the largest clients for advertising. They usually submit their creativity and production to several well-known advertising companies for pitching. The winning advertising company will then receive 10% of the advertising budget.
Several.
Then for production, they will find famous Hollywood directors to shoot advertisements with a cinematic feel. The previous advertisements for Coca-Cola and Pepsi shot by Ronald were orders placed through advertising companies.
But maybe it's because Coca-Cola doesn't need too many fresh ideas, but more needs good execution. The management feels that this cost is too expensive. They want to deal more directly with the Hollywood production team.
Therefore, Coca-Cola has recently been looking for channels to communicate directly with the production team. Among them, Ronald's previous major client for advertising, Darcy Maguire, the creative director of a large advertising company.
She had always had a happy cooperation with Ronald, so this time she thought of asking him first. The reason why Coca-Cola was hesitant about cooperating with Ovitz this time was mainly because of her relationship with Coca-Cola.
New vice president and chief marketing officer Sergio Ziman often mentions Ronald's contribution to Coca-Cola advertising.
Sergio Ziman was a rising star in the company after Don Keo ascended to the position of chairman. He was fighting fiercely with the other faction that traditionally controlled the company's brand marketing.
He immediately arranged for people to do a brand awareness survey. Overall, the survey results showed that people were deeply impressed by Pepsi's advertisements, and about 24% of the respondents said that their favorite advertisement in the past month was
Pepsi advertisement, but only 8% of people chose Coca-Cola.
Idols that young people like, such as Michael Jackson, have always been the spokesperson for Pepsi. Paula Abado, the spokesperson for Coca-Cola, is much less well-known, not to mention that she was also a backup dancer for Jackson's sister Jenny...
Among all the advertisements in the past ten years, there are only a few Coca-Cola advertisements shot by Ronald. Because they hired heroines from movies that are well-known among teenagers, such as Demi Moore and Elizabeth Shue, the plots of the shots were also different.
It’s interesting that its popularity and recognition among teenagers has caught up with Pepsi’s advertising.
This is probably the most value-for-money of all the commercials that Coca-Cola has hired star directors and star actors to shoot.
In this way, Ronald registered his name with Sergio Ziman of Coca-Cola Company, who had the power to decide this matter. Darcy Maguire immediately found Ronald and sought cooperation with him. Otherwise, once this happened
If a business deal is concluded, McCann Advertising, where she works, will definitely treat her as a scapegoat and fire her.
Ronald can't be alone in this matter. Coca-Cola is interested in advertising stars and the effects of impressive advertising. They just lost their best sports spokesperson, the Chicago Bulls basketball star
Michael Jordan. Jordan just switched to Gatorade due to health and price reasons.
Now, this huge cake may be spit out from the traditional Madison Street advertising agency. It depends on who can catch it.
After receiving the news from Ronald, Rick Niceta, Paula Wagner, Richard and others immediately began secretly and intensively preparing to compete with Ovitz.
In addition to stars such as Tom Cruise and Diane Lane, they also have three famous directors: Ronald Lee, Martin Scorsese, and Francis Coppola.
It just so happened that these two people had a close relationship with Ronald. After preliminary testing, they were very interested in making quick money by filming some advertisements.
Niceta and Paula began to contact CAA again, and a large number of new agents emerged. These agents have a lot of Ovitz's true heritage, and they are brave and radical in business. They are nicknamed "Young Turks" by the industry.
help".
This chapter is not over yet, please click on the next page to continue reading! They also have young stars on their hands, but the road to promotion to partner has basically been blocked by Ovitz... Who has allowed him to have other stars besides Ron Meyer?
What about all other shares?
Several non-direct agents soon expressed that Niceta was actually setting up a small team within CAA that was independent of Ovitz. Naturally, for the first time in many years, Ovitz was working in CAA.
Within the company, there was a lack of information.
"Then I will first let Coppola and Scorsese interview Sergio Ziman of Coca-Cola. He is a movie fan." Niceta smiled and arranged the rebellion with Ronald. Anyway, the business of the agency is
Relatively independent, even if he falls out with Ovitz, the worst he can do is set up a new agency.
The reason why CAA has been invincible in the past few years is because of its low profile and the excess profits brought by the packaged business. Anyway, Ronald doesn't like the packaged business. Several agents in his department who have big clients are running away.
It will not have any impact on the business in the short term.
It's just that having more brokers in a group is good for business promotion. Niceta is also trying to unite as many brokers as possible. Sometimes, in a large company, it is more difficult to gain benefits for a small group than to officially go it alone.
better.
Those Jewish people don't have much talent for this strategy. It's Italians like Niceta who have the gene of pretending to be a public servant in their culture, so they can operate it easily.
…
Ronald's movie will be filmed during the Christmas holiday. So Niceta arranged the interview with Sergio Ziman until the end, which is more in line with Ronald's current status.
"Action!"
Ronald continued his daily shooting.
"Tell him to get lost!"
Gregory Peck put on a light-colored coat, rumpled, that the character Jorgensen often wore when he went to the workshop. Kate Sullivan came to Rhode Island specially to tell him that Garfield had proposed a proposal.
proposal.
Garfield will use the purchased stocks to exchange for the cable factory in Jorgensen's listed company. The cable factory is losing money due to pressure from environmental protection and labor unions, as well as the decline in the cable business. Garfield also just wants to buy this undervalued company.
Factory, and then split it up and sell it to different buyers while it is still valuable. For example, there are many countries on the other side of the Pacific that like this complete set of equipment.
Jorgensen still has control of the listed company, and the stock price will rise. What he lost was the earliest factory on which his father made his fortune.
"Tell him to go to hell!"
Gregory Peck turned around, and the camera gave him a close-up of his strong chin from the side.
"Huhu..."
In the background is the steel-making furnace. The props team used a special device to make him spray out two beams of sparks. Coupled with the sound of the air hammer in the background, Gregory Peck's back was illuminated red by the sparks.
Time stood before the stove like a stoic Greek marble statue.
"Cut!"
The camera was quickly moved off the platform next to the stove and then reinstalled on the rails below.
After everything was ready, Gregory Peck got on the stove in high spirits after receiving the massage, and then made an OK gesture to Ronald.
"Action!"
The camera focused on him, filming Jorgensen going down the stairs. It was like a god walking in front of a sparkling furnace, and his face was reflected into the color of red copper. Pike seemed to have become a hero in ancient Greek mythology,
He must receive the sword and shield from the God of Forging, Hephaestus, and kill the evil Garfield from Wall Street with one sword.
"He spent 13 million to buy our stock, and now he is divesting the factory and can earn 35 million if the stock rises. My people are all unemployed, and he has earned 22 million! How could I be here?
Survive this situation?"
The camera kept moving back, covering a close shot of Gregory Peck. His clothes were deliberately chosen one size larger to make it appear that Jorgensen had lost weight as he aged. Like a hero who was already too old, he could still look young.
Did you draw your sword like that when you were there?
"We have got rid of a money-losing black hole. Other branches no longer have to use their profits to fill this hole." General Manager Bill anxiously began to explain. This proposal is actually a win-win situation. Garfield cut off the garbage.
When the company went to spin-off and sell, the company got good news and the stock price rose. Jorgensen also retained the controlling stake. Only these union workers who made trouble all day long and wanted a raise and the local government who raised sewage fees every year suffered losses. However, they often suffered
Isn't it better to reap the consequences?
"I can't do this!" Gregory Peck still had the expression of a righteous hero. His steps were a little staggering, but his righteousness did not diminish at all from what he looked like in "To Kill a Mockingbird" when he was young.
"You still own your public company!" Kate Sullivan couldn't stand this stubborn old man anymore.
"Why don't you understand? I can't kill the workers in this factory, I can't kill this town! I can't let one person do these things and make a fortune!"
"He will lose the entire company!" Seeing how stubborn Jorgensen was, Kate Sullivan had no choice but to stop in front of the iron stairs and said to General Manager Bill.
Ronald was very satisfied with this shot. Diane's helpless look after being ignored by Jorgensen because of her professional opinions was very accurate.
The scene is not just about attorney Kate Sullivan's frustration with Jorgensen's failure to win over her reasonable opinions, but also the years spent trying to do well, get into college, pass the bar exam, and work on Wall Street in New York.
Practicing in the most competitive law firm, none of this could impress his father Jorgensen or allow him to officially recognize his status.
Years of being ignored and rejected are all reflected in this setback. Just like he doesn't let Kate play with his legitimate children every Christmas.
The difference is that this time the outcome is not up to Jorgensen. This time Garfield is on the side of the market. If Jorgensen refuses to let go and must hold firm, he may lose miserably and lose money.
a controlling stake in a listed company.
"Cut!" Ronald confirmed and announced the adoption of this article.
"Dear." Diane came over and watched her performance on the monitor for a while. The black and white video tape was interlaced, so it was basically unclear whether the performance was good or bad, but Diane still asked Ronald happily, "I performed well.
?"
"Very good, you are much more like a lawyer than I thought." Ronald responded with a smile. Compared with the actress in his dream, the lawyer played by Diane is much calmer, and the Wall Street lawyer is not
The kind of small lawyer who files speeding lawsuits must make people feel that you are professional in order to gain the trust of your clients.
The actress in the dream is quite sexy, but besides being sexy, Diane also captures the professional characteristics of women very well. To some extent, she is even better than Melanie Griffiths in "Working Girl"
Be good.
The heroine in that movie had a lot of inner and outer transformations, which required more sophisticated acting skills. But in this movie, Kate Sullivan's image has not changed much, and the love scenes are similar to those that Diane has played before.
In fact, the difficulty is much smaller. Of course, in the eyes of outsiders, as long as the acting is decent, even if the acting is good, it is possible that Diane will receive praise from some film critics.
Next, there is another rivalry scene between Gregory Peck and Dean Jones, who plays the general manager. Bill, the general manager, is afraid that the cable factory will go bankrupt after continuing to lose money, or that the stock price will drop significantly, and he wants to persuade Jorgensen to accept the conditions.
But Jorgensen stubbornly refused to allow surrender.
Carl couldn't bear it anymore and burst out. He worked in the company for fifteen years before climbing to his current position of deputy general manager. Jorgensen proposed a plan to retire and pass the position to him in two years, which now seems to have been greatly affected.
The threat, because his and the management's options may be worthless in two years.
Jorgensen blindly believes in the values of his father’s generation of entrepreneurs, hiring workers, working hard, and giving back to the community. As for how to make money and reverse losses? Don’t worry, as long as you have the right values, you can make money. The great ones before me
This is what entrepreneurs do…
"Good night, Mr. Jorgensen."
"Good night, Gus."
When Jorgensen walked out of the factory, Gus, the night shift worker, greeted him. Like those great entrepreneurs, Jorgensen was so familiar with the workers in the factory that he could call their wives by their names.
"Sir, are everything okay with us? I mean, is everything okay?" Gus asked with some fear in his voice.
"All's well, Gus, we've got years of cable to build together!"
"Okay, good night, sir." Gus's voice immediately became cheerful. Jorgensen was like their backbone. With him around, everything would be fine...
"Cut!"
Ronald nodded to Gregory Peck saying "Well done" and then clapped.
"Ah, I miss plots like this very much. In the past, Hollywood movies would have such inspiring lines." Gregory Parker expressed his fond memories.
Ronald also smiled from the bottom of his heart. He made a huge profit by hiring Gregory Peck this time. When he was casting, he didn't have such a deep feeling.
Jorgensen in this movie actually borrows the American audience's overall impression of all the righteous and awe-inspiring characters played by Gregory Peck in the past. As long as he is still standing here, the audience will believe him
If they can lead America's declining manufacturing industry out of trouble! They will side with Jorgensen and make Tom Hanks, who is tall and popular with the audience, look like a "bad guy"...
It's just that today, when Japan's manufacturing industry dominates supermarkets, the audience may have already expected that Jorgensen, played by Parker, who is very similar to his previous role, may become a tragic character.
Can the New England Cable Factory survive? This question will continue to torture the audience and keep their attention firmly glued to the screen.
These are all the benefits brought about by Gregory Peck's previous screen image. Ronald feels that after being a director for so many years, I am afraid that hiring Gregory Peck this time will be the best value for money for him to hire a star.