Chapter 380: New Advertisement for Dances with Wolves
The two owners of Ivar's Seafood Restaurant flew to New York specially to ask for Ronald. When they arrived in Manhattan, they learned that Ronald went to Staten Island for Christmas. The two of them had to rush to the island overnight to plead for mercy, but on Christmas Day
The ferries between Staten Island and Manhattan were also suspended on the festival day. They had to spend a difficult night in the hotel and took the first ferry to Staten Island early the next day after the festival.
"Does this look like the house in the Godfather movie?"
"That's the building. My God, he is indeed a great director in Hollywood. If he had known it, if he had known how good we would beg him, Ovitz, that liar, would only say nice things."
"Hey, who says it's not the case? The third part of The Godfather was filmed here, right?"
They knocked on the door, and under the leadership of the housekeeper, they found the house where the godfather received outsiders in the movie.
The housekeeper came out and walked around a few times before he found Ronald and told him the news of the guests. He was temporarily invited by Douglas from his own home to prepare the house, so he was not familiar with the structure of the house. But he could help
The godfather being the temporary housekeeper for a few days is also a topic that can be discussed with the children later.
"Well, the box office of Dances with Wolves is still the same, neither rising nor falling. The audience for this kind of movie is still relatively fixed."
Ronald was chatting with Richard about the movie's box office, which has been lukewarm since its large-scale release. After ranking third in the box office list for four consecutive weeks, the Christmas attendance has increased a bit, and the single-box box office has reached close to five.
thousand.
But competitors are also on the rise, and Dances with Wolves' box office ranking will undoubtedly fall outside the top five.
In front of him are the new film "Edward Scissorhands" starring the quirky actress Winona Ryder, Coppola's money-making blockbuster, the third part of the Godfather series, and Ronald's old acquaintance Amy
·Heckerling's sequel to the children's drama "Look Who's Talking 2".
What is more surprising is that this is also a sequel to a children's film, although it still found the original cast, John Travolta, Christy Ehle, and gold medal supporting actor Olympia Dukakis.
Even the voice of the baby boy is the original star Bruce Willis, while the new girl is voiced by Roseanne Barr, who is known for her sharp tongue.
The same recipe, the same chef, but the meal was not popular. The Christmas box office did not rise but fell, falling by more than 30%.
Of course, this has something to do with the fact that the first two movies are targeting the same customer base, and the quality is higher than this sequel.
Second place went to Schwarzenegger's "Kindergarten Cop," in which he plays an undercover detective who becomes good friends with the ex-wife and children of a drug dealer who works in a kindergarten.
From this point of view, Schwarzenegger's sense of smell and judgment far exceed that of his biggest competitor Stallone. A few years ago, he transformed into action-comedy genre films, such as Red Square, Brother Dragon and Brother Mouse, Two Legs
Walking is much more comfortable than Stallone who only relies on action movies.
The first place is, of course, "Home Alone", which has topped the box office list for six consecutive years. This movie was so popular that children all over the country clamored to see it. Within six weeks, in terms of total box office performance, it caught up with "People"
The cumulative box office of "The Ghost Story" in its ten weeks.
Ronald felt that this matter was not a crime of war. The box office for Christmas and New Year was limited. Any movie that encountered this monster would only lose in the battle for film scheduling. It was really not something that could be redeemed by manpower.
Ronald specifically called Amy Heckerling to tell her that the film was not a bad one on her part and that he would support her if she continued to make films.
"Mr. Li..." The two restaurant owners were brought in and apologized sincerely to Luo Jian'e. They said that Ovitz's advertising manager proposed the idea to them, and then won them over with a relatively cheap production cost.
of orders.
"Then you can't just shoot this kind of commercial just because it's cheap..." Ronald sat behind the desk and said to them with a smile.
"Isn't that right? We have never shot an advertisement with this kind of movie quality, and we were deceived by him. We all wanted to make a small profit. Unexpectedly, Ovitz forced us to pay a huge creative fee in the end. Did he have any in the beginning?
Just tell me how much it costs, and if it works, the lion will start talking loudly. I’ve finally been deceived by these Jews.”
"Pfft..." The person taking notes for Ronald next to him was Claudia Wells from the marketing department. Looking at the expression of Richard, the Jewish agent next to him, he couldn't help laughing.
"Don't say such racially charged words, I think you have learned your lesson." Ronald could only tell them to shut up.
In fact, he doesn't have much dislike for Ivar's Seafood Restaurant. Since Dances with Wolves counterattacked, it has gained a lot of free publicity space. Now that the other party has surrendered, it has no chance to appear in newspapers or TV.
"Actually, if you want to shoot an advertisement that pays tribute to Dances with Wolves, why don't you come to us directly? You can get official authorization and then shoot an advertisement that does not conflict with the values of the movie. I don't think the effect will be better than yours.
This version of advertising is bad.”
Michelle Cannold pushed up her glasses and suddenly interjected.
"A good idea, please think about it. During the day, we clearly mark the prices. We will not lure you with free offers and then quote high prices. All prices are listed on the surface, and there are no hidden charges." Rona
De answered with a smile. This is right. Now that the movie has been released for five weeks, there has not been much movement. If the other party is willing to change its ways, another advertisement will definitely become the news that the media is chasing.
"Ah...is it really okay?" The two bosses didn't expect another surprise.
"You can communicate with Michelle, the vice president of our company, but don't take up too much of his time. Theoretically, he is still on vacation. Hahaha."
Ronald smiled and settled the matter, and the two restaurant owners happily thanked and left. Ronald took Michelle Cannold's hand and told him to give a super low price, even if the advertisement was lost.
cost, but the saved marketing expenses for Dances with Wolves will be much greater.
This chapter is not over yet, please click on the next page to continue reading! "Don't worry, our production costs are not high." Michelle Cannold came to the side to interview the two bosses, "As long as you take it back and pay
Half of the other party's creative fee can cover the cost of shooting the new advertisement."
"Here, can we get the creative fee back?"
"Hey, it seems that you really don't understand. There is a principle of integrity in this industry. If the other party deliberately makes malicious ideas and causes the advertisement to have counter-effects, the advertising company can be held accountable. You can file a complaint with the National Advertising Association
understand situation."
The two bosses immediately found the best lawyers in the industry (under the cue of Daydream), obtained the agency contract, and the lawyers quickly sent a legal letter to Ovitz's advertising company.
Two actors of Indian descent from "Dances with Wolves" agreed to shoot a new version of the commercial for Ivar Seafood Restaurant.
Daydream quickly came up with ideas and rewrote a version of the advertisement licensed by Dances with Wolves. Two Indians dressed in traditional Sioux costumes ate quarantine in a seafood restaurant. They discussed seafood cooking in Sioux language.
Very delicious.
And they found that this restaurant only serves fresh clams, which fully conforms to the Sioux Indian philosophy of not hunting too much, just enough to eat.
Under Ronald's instigation, the restaurant owner happily signed the contract and returned to Seattle to prepare a lawsuit against Michael Ovitz, asking him to return the huge advertising fee. The lawyer told them that Ovitz's company was not an advertising company.
company, many of its practices do not comply with the regulations of the Advertising Industry Association.
"What, a lawsuit? What can they sue for? If they don't pay the balance, I will still sue them. I will sue their butts..."
Ovitz, who was practicing Aikido at home, suddenly forgot what his coach Steve Siegel had taught him about how to win only by being calm. He became so angry that he cursed loudly on the phone.
"Calm down..." Steve Siegel, who was very tall, quickly comforted Ovitz.
"Calm down..." Ovitz was really angry. This lawyer's letter came at the wrong time. Originally, Ovitz was a very powerful businessman, and no one could take advantage of him.
But now is a critical moment for him to win Coca-Cola's sky-high advertising orders. He has also gathered many emerging Jewish directors to shoot commercials for Coca-Cola. For example, the Coen brothers who filmed "Raising Arizona" and the recent "Raising Arizona"
David Fincher in many pop singers' music videos.
If this lawsuit is really submitted to the court, then the news media will definitely come out to expose it. Even if the news media is not interested, someone will instigate it behind the scenes to make them interested.
"We'd better agree to their request. In the current situation, don't settle the small accounts, settle the big accounts." Ovitz's lawyer also understood that his new ambition was to become an advertising company, so what if such a small amount of money was returned?
Woolen cloth?
"Then we can't all return it. What are the regulations of the National Advertising Association? Don't suffer a loss."
Ovitz was furious and wanted to return only the minimum percentage of creative fees in accordance with the association's regulations.
The lawyer and the restaurant went back and forth for several rounds, and finally settled on returning 50% of the creative fee. This money was used for the production cost of the new version of the advertisement, which was filmed on an expedited basis between the end of Christmas and the New Year.
.
After the New Year holiday, the crew of "Other People's Money" returned to New York and began filming the remaining content.
"Action!"
The camera slowly pans in from behind Garfield, played by Tom Hanks, sitting on a leather sofa in the mansion.
Tom Hanks is wearing a red sweater and glasses, and is reading a newspaper. This is the "New York Daily News" owned by Ronald. The advertising price is much cheaper than that of the New York Times. It is a full page.
In the advertisement, several New England cable factory workers, along with their children and wives, made gestures to him begging for mercy.
Below is a row of large-character headlines, "Please don't take the New England Cable Factory away from us!"
"Why……"
Tom Hanks sighed. Although the character Garfield is a very sane banker, he is not a cold-blooded animal after all. A successful man who came out of the slums of the Bronx, after all, he still knows that the poor people have lost their jobs.
What a miserable situation it would be.
Tom Hanks stood up and walked to the window. Outside the window was a sea of lights. He dialed the home phone number of Kate Sullivan, played by Diane, but no one answered.
"Arthur, Arthur, prepare the car." Garfield was too lonely alone and decided to go see Sullivan and talk to her about business and private matters.
The next scene was shot in the concierge of this rented apartment in an old-fashioned house. This is the house where Kate Sullivan lives in the plot.
"Action!"
The first assistant director replaced Ronald and called the start.
Garfield asked the butler Arthur in the concierge to keep calling the Sullivans' phone, but no one answered. Tom Hanks was walking around in the foyer, very anxious. At this time, the old elevator rang, and Diane
Kate, who played the role, came out in shock.
Diane wore a green low-cut skirt with a black fur cover. It was obvious that she had made careful preparations. She also held a small black bag in her hand, and diamond earrings showed that she was also a success in her career.
Tom Hanks' eyes immediately lit up, but he immediately began to feel depressed, because walking out of the elevator with her was a tall, handsome guy with dark blond hair. He was wearing a black Armani formal suit and a
He was wearing a bow tie and a windbreaker made by a London tailor. His arm was held by Kate, who was obviously her boyfriend.
"Uh, sorry Bart, this is one of my clients." Kate, played by Diane, had a stunned expression on her face. She didn't expect Garfield to come to her home to look for her at an important time.
This chapter is not over yet, please click on the next page to continue reading the exciting content! "Who is this guy named Bart?" Hanks forgot all official matters and grabbed Kate's hand.
"What are you doing here?" Diane's eyes were complicated, indicating that Kate was actually very fond of Garfield, but due to the fact that her client was hostile to him and had a fixed boyfriend, she did not dare to take a step forward.
The emotions are played very well.
"I have something urgent to do with you..."
"You should call first, I have something to do too."
"Ah..." Kate, played by Diane, was pulled forward by Tom Hanks, so she had to turn around and give the Bart actor a helpless expression.
"You look stunning tonight, and who is this guy?" Tom Hanks played an overconfident banker. He didn't care what Kate thought and said what he wanted to say. Then he said what he wanted to say.
Ask Bart again about his true identity.
The camera showed Bart, standing gracefully, giving Kate some time to deal with the relationship with the client. But when she heard the tone in which Garfield mentioned herself twice, she felt very strange and couldn't help but frown.
"Cut!"
"Bah bang bang..." The shooting effect was good. All the staff applauded warmly and gave appreciative applause to Bart.
"How was my performance?" Bart walked up to Diane and Hanks.
"My dear, you did a great job... I feel like you are a jealous boyfriend, hahahaha..." Diane laughed happily, holding the hand of Ronald, who played Bart, and couldn't stop laughing.
"Whatever you say, I think I performed pretty well." Ronald felt that this kind of true performance shouldn't be a problem. If he dedicated his time for a year, he might even be able to get an Oscar nomination for Best Supporting Actor.
"Um, director, you didn't stand at the correct position just now. Fortunately, the director of photography was quick and you didn't get out of the viewfinder."
Sandra Bullock, the assistant on the set, quickly came over to remind Ronald.
"Ah?" Ronald looked back and saw a cross mark taped to the ground. He seemed to have stood a little off just now. If the director of photography hadn't been experienced, he would have been out of frame and almost made a stupid mistake.
"Every line is like a mountain... Hmm..." Ronald thought to himself. It seems that his dream of winning an Oscar will have to be postponed...
During the break between shooting, Ronald didn't have to be busy with the next shot like a director for the first time. He took a rare opportunity to sit on a chair with his name on it and rest. Then he saw Richard running over in a hurry.
"The new advertisement was on the TV station and the effect was very good. Many people noticed this advertisement that promotes the healthy and harmonious lifestyle of the Sioux Indians. The two Indian actors once again had the opportunity to be interviewed."